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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Christoph Luke | Christoph Luke Media Relations. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 105
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What Journalists Want to See in Your Press Release – Insights From Business Wire’s 2020 Media Survey

Business Wire

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention.

Survey 432
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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103
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How to Send a Press Release and Why They Still Matter in 2020

PR Fuel

You want to capture the attention of journalists and media professionals through a well-written, newsworthy piece. Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Establishing Media Relationships. What Is a Press Release? Why Do Press Releases Still Matter?

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. It might mean providing quick tips in a video or on an infographic. You post uplifting or funny or thoughtful memes on social media for them to like and share.

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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

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