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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 105
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How to Send a Press Release and Why They Still Matter in 2020

PR Fuel

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Today, press releases have the same goal.

How To 98
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How to Create a Media Kit

5W PR

In March 2020, digital newsroom designer pr.co Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. it can exercise some control over who chooses to write about and how they portray the brand.

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PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

Newsfile

pic.twitter.com/7BX9N3ZWyK — Amazon (@amazon) November 21, 2020 Deloitte: Projected Rise in Holiday Retail Sales Deloitte’s press release offers a detailed forecast of holiday retail sales, emphasizing their market analysis expertise and providing insights into upcoming consumer spending trends. Our #BlackFriday deals are here!

Examples 116
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Is PR is sending more pitches during COVID-19? [PR Tech News]

Sword and the Script

That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020. based PR professionals in 2020.” Images and infographics are an excellent way to provide context to your news story. Propel is a startup based in Israel. They’re ceding the field to marketing.”

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Once you understand they need: Quotes from experts.