Sword and the Script
DECEMBER 22, 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.
Sword and the Script
DECEMBER 10, 2019
And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.
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Sword and the Script
SEPTEMBER 10, 2020
A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.
PR Fuel
MARCH 17, 2020
You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. It might mean providing quick tips in a video or on an infographic. First, it feeds the need for consumable content. Content marketing has three main pros. The internet runs on content.
Newsfile
NOVEMBER 14, 2023
73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. Press release examples like the following effectively use data to paint a picture of consumer behavior during the holidays. UK consumers are expected to spend £24.1 more than in 2022, and includes £3.8
Burrelles Fresh Ideas
APRIL 2, 2024
These insights form the foundation for our infographic – a must-see for any PR pro! While overall trust in the media reached its lowest depth in 2020, it is now rebounding. And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.
Contently - Strategy
APRIL 14, 2021
For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.
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