Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption.

B2B 113

B2B Consumer Marketing Survey 113

Sword and the Script

DECEMBER 28, 2022

That’s up from the firm’s last report which put the market at $4.8 billion in 2020. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Email subscribers are essential for content marketing success .

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. The same holds true for healthcare content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Research for this report was compiled in May 2020.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail.

Advertising 84

Advertising Advertising Privacy Analytics 84

PR 20/20

MARCH 7, 2017

This and every year, we search for ways to break through the clutter to ensure our content reaches the right audience at the right time. But with the number of bloggers projected to hit more than 31 million by 2020 in the U.S. it’s our duty to seek out and test the hottest trends to make our content stand apart from the rest.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 29, 2017

billion by 2020. With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Offer Users Quality Content. Create Content That Your Audience Will Love. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Video: According to a Cisco study by 2020 75% of all Internet traffic will be video consumption.

SEO 153

SEO Engineering LinkedIn Analytics 153

Beyond PR

MAY 30, 2017

billion by 2020. With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Offer Users Quality Content. Create Content That Your Audience Will Love. Think again.

How To 40

How To Engineering Content Marketing Advertising 40