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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 105
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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

It might mean providing quick tips in a video or on an infographic. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. The post Public Relations Tips: Grow to New Heights Fast in 2020 appeared first on eReleases.

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How to Create a Media Kit

5W PR

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. In March 2020, digital newsroom designer pr.co Creative Media Kit Ideas. While a media kit is a collection of information about the brand, not all media kits will look the same.

How To 176
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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

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Digital PR and SEO: Getting The Most Value Out of Campaigns

Buzzstream

Value can be something like a pitchable asset, such as this construction statistics post, which includes an infographic that can be pitched for coverage: But another way to create value is by using proprietary data for your statistics posts. Informational Queries You can also get creative with how you tie digital PR campaigns to keywords.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

Privacy 124
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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

On social media, what creative tactics did the team use to tap the faculty’s expertise? A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 158