Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JANUARY 19, 2021

It’s too early to predict the future of business and society but NYU Stern School of Business Stern Professor and serial entrepreneur Scott Galloway has made a good start in his new book Post Corona: From Crisis to Opportunity. But the impact of the crisis has been unequal. The company floated in February 2020 at $1.1

Retail 113

Retail Crisis Education Airlines 113

Stern + Associates

APRIL 13, 2023

Climate strategist, New York Times bestselling senior writer of “ Drawdown ,” and editor of “ All We Can Save: Truth, Courage, and Solutions for the Climate Crisis ” Katharine Wilkinson argues that it’s impossible to answer these questions without grounding them in the current and future realities of the planet we call home. What Can I Do?

Policies 93

Policies Energy Government Crisis 93

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JANUARY 30, 2020

The annual Edelman Trust Barometer 2020 is a grim read. The average level of trust among the UK population in NGOs, business, government and media has reached a low of 42% according to the 2020 Edelman Trust Barometer. The obsession with trust reflects a trend we call the crisis of the elites.

Ethics 84

Ethics Government Survey Technology 84

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. It won't convince people that your preplanned webinar will help them in this time of crisis. Should you raise funds or donations for those being hurt by the crisis? As a marketing agency, how should we respond?

Crisis 92

Crisis Marketing Healthcare Resources 92

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. What are the global trends in communications? Is it possible that the decline will be greater?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. The crisis has widened the socio-economic gap in society. The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020. It’s worked.

Government 132

Government Crisis Exercises Retail 132

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9

Media 105

Media SEO Analytics Analysis 105

Stephen Waddington

SEPTEMBER 10, 2020

The latest ONS data shows that the economy contracted by a fifth in the second quarter from April to June 2020. Agencies that work in sectors or provide services that have been needed during the pandemic have had an altogether different crisis. Technology, heathcare and areas of corporate development have continued to perform strongly.

Agency 122

Agency Creativity Marketing Government 122

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. Here’s this month’s PR tech sum.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology.

Technology 117

Technology System Tools Government 117

Cision

MAY 13, 2016

By 2020, social media spending will account for 21 percent of marketing budgets. For example, by collaborating with your client services department during a crisis, you might find Twitter to be your go-to response platform. If you haven’t measured your social media efforts yet, start by estimating.

Meeting 120

Meeting Data Tools Social Media 120

NewsWhip

JULY 21, 2020

Measuring the flight to quality. Figure 1: Iffy Quotient from February 1 – May 1, 2020 Figure 2: Mainstream Quotient from February 1 – May 1, 2020. There was a somewhat steady rise of the Iffy Quotient on Facebook starting in mid-January 2020 until it hit a local maximum of 9.8% Two figures tell the tale. on February 18.

System 78

System Facebook Twitter Software 78

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Some “77% say perceptions of the role of communications as a strategic business driver changed within their organization during 2020.”. 70% of CCOs report CommsTech as a top area of investment for the coming year, however, “58% report it’s hard for them to justify large technology investments;”.

Survey 81

Survey Corporate Communications Financial 81

PR in High Definition

JANUARY 23, 2020

With these multiple influences on your reputation you must ensure you’ve spoken to the right people in the business when creating your communication strategy for 2020. How do they measure what your workforce thinks of you as an organisation? How do they measure what your clients/customers think of you as an organisation?

Reputation 48

Reputation Handbook Exercises Groups 48

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. In addition, Notified told me they expect to add a traditional media database as another option sometime in early 2020. 4) Publish: multi-option distribution and publishing. 8) History and backstory.

Software 113

Software Tools Publicity System 113

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions.

Trends 124

Trends SEO Leadership Print 124

Bianchi Biz Blog

APRIL 26, 2021

In 2020, VW applied for re-admission to the UNGC – with success. This is data that is not always easy to measure and obtain – so it’s best to start setting up the data gathering processes as soon as possible. He has coordinated a cross-media content marketing campaign for an international technology group.

Automotive 95

Automotive Study Report Transportation 95

Konnect Agency

DECEMBER 19, 2019

Analyze goals and key performance indicators (KPIs) that helped measure success. In case of a crisis, a publicist should be available on call. Additionally, take advantage of new technologies and implement systems to help deliver better reports so they can focus on providing quality results. What have you’ve learned?

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

JUNE 30, 2020

However, in times of business stress and crisis, PR will find itself working more closely with executive leaders. Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. Who Does PR Report Currently? Understand the comms role.

Report 116

Report Publicity Survey B2B 116

Prohibition

JULY 15, 2020

A post shared by wagamama_uk (@wagamama_uk) on Apr 8, 2020 at 10:01am PDT. Dyson worked with the government and The Technology Partnership to design a ventilator and order 1,000 within weeks of the outbreak to supply the NHS with much-needed equipment through the pandemic. — Paddy Power (@paddypower) April 5, 2020.

Brand 71

Brand Branding Healthcare Community 71

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 190

Writing Communications Marketing B2B 190

Stephen Waddington

AUGUST 12, 2020

I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Boldspace | Mike Robb | March 2020.

Agency 161

Agency Meeting Crisis Energy 161

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. There are lots of exciting things in store already for 2020, and I am aiming to continue my goal in making an impact on the field with my work. Let’s make 2020 the best year yet! Stay tuned!

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 187

Marketing Content Marketing Data Social Media 187

Mark My Words

MARCH 15, 2022

Further measures may stop foreign ships docking. The economy ministry said: “These measures are a logical response to those imposed on Russia”, adding that curbs on countries that have “committed unfriendly actions” were “aimed at ensuring uninterrupted functioning of key sectors of the economy”. Inflation hit a 30-year high of 5.5

Energy 12

Energy Banking Agriculture Chemicals 12

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Virtual learning for virtual reality.

Employee 133

Employee Software Survey Tools 133

NewsWhip

NOVEMBER 15, 2020

In our previous post , we highlighted a (temporary) “flight to quality” in the news content that people engaged with on Facebook and Twitter in the early stages of the COVID-19 crisis in the U.S. He earned a bachelor’s degree in mathematics from Michigan and a doctorate in computer science at the Massachusetts Institute of Technology.

Social Media 78

Social Media Trends System Facebook 78

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Maxim Behar

JANUARY 24, 2022

With 35 clients on a retainer fee and at least double the number per project, we are available 24/7 for our clients that makes us ideal for crisis management, employers branding, and corporate communications. The crisis has tested our endurance and we molded according to the required environment. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Mindful Marketing

MARCH 21, 2020

The gig lasted for about a day before “Amazon pulled his items and thousands of other listings for sanitizer, wipes and face masks” and “eBay soon followed with even stricter measures.” ” Best Buy : “The first [goal] is to protect our customers, employees and their families. .”

Viral 75

Viral Marketing Retail Transportation 75

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

But 2020 is different from previous years. Here, then, is my list for the PR best and worst of 2020. To add insult to injury, he reneged on a pledge to pay campaign staff through November of 2020 even after exiting the race. presidential election. And each had a huge wave effect that spilled into new stories over the year.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Bianchi Biz Blog

FEBRUARY 7, 2022

The topics I regularly cover are wide ranging: vehicle safety, investigations and recalls, the regulation — or lack thereof — of new technologies and U.S. Biden’s Build Back Better Act included several measures to support EVs — including a controversial expansion of the EV tax credit — but the package, as is, remains stalled in the Senate.

Automotive 90

Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

The topics I regularly cover are wide-ranging: vehicle safety, investigations and recalls, the regulation — or lack thereof — of new technologies and U.S. Biden’s Build Back Better Act included several measures to support EVs — including a controversial expansion of the EV tax credit — but the package, as is, remains stalled in the Senate.

Automotive 52

Automotive Meeting Policies Media 52

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52