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Takeaways from the 2020 PRNEWS Crisis and Measurement Summit

Cision

The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit.

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Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Onclusive

When the COVID-19 crisis hit in March of 2020, Edmunds faced an additional challenge of quickly adjusting its strategy in response to the lockdowns and other lifestyle and economic disruptions. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. Dates: March 19, 2020. Location: Miami, FL.

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A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

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Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust.

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2020: The Year of the Reputation

Reputation Us

Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? In 2020, we are challenging CEOs, CFOs, COO’s, HR directors, CMO’s and the like to explore the overall value of their reputations internally (e.g.,

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

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