Sword and the Script

AUGUST 17, 2021

FleishmanHillard Executive Creative Director Dan Margulis had a rather perceptive quote on the findings: “Creativity has always been the way out of crisis…Crisis forced us to act but also freed us to evolve. Six in 10 comms pros face ethical challenges. We didn’t get here through convention.

Creativity 95

Creativity Study Ethics Publicity 95

Stuart Bruce

JANUARY 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

Communications 115

Communications Strategy Publicity Crisis Communications 115

Solo PR Pro

DECEMBER 15, 2020

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. While many of us implore our clients to prepare in advance for crisis scenarios, how many of us do the same for our own businesses? There are many ways one can, and should , crisis proof your solo business.

Crisis 66

Crisis Insurance Insurance Banking 66

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? Then you all know what happened in March 2020.

Ethics 80

Ethics Data Crisis Apparel 80

Stephen Waddington

JANUARY 30, 2020

The annual Edelman Trust Barometer 2020 is a grim read. The average level of trust among the UK population in NGOs, business, government and media has reached a low of 42% according to the 2020 Edelman Trust Barometer. The obsession with trust reflects a trend we call the crisis of the elites.

Ethics 84

Ethics Government Survey Technology 84

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. 2020 JOTW Communications Survey.

Survey 129

Survey Communications Measurement Internal 129

Solo PR Pro

SEPTEMBER 8, 2020

It's Ethics month and a good time to review the public relations code of ethics. and support your clients to ensure that they have a strong ethical foundation. Cracks and Crisis. There is nothing like a crisis to reveal the strength (or weakness) of a foundation. Tested by Crisis. Written by Karen Swim.

Ethics 71

Ethics Crisis Leadership Training 71

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. How did the crisis affect the budgets and prices of online advertising?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. The crisis has widened the socio-economic gap in society. The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020. It’s worked.

Government 132

Government Crisis Exercises Retail 132

PR in High Definition

APRIL 26, 2021

Airbnb also went ahead with its IPO in December 2020, despite travel restrictions halting huge parts of its business, and the company still managed to see success, passing the market cap of travel giants Booking and Expedia and making it the 10 th best debut in 2020 based on price gain from its IPO.

Reputation 62

Reputation Ethics Employee Travel 62

Wadds Inc.

MARCH 19, 2024

Like many practitioners, I spotted the moment in March 2020 when internal communications practice was elevated into management. Prof Dr Shannon Bowen identified five situations where management calls on the expertise of public relations practitioners, including an organisational crisis, ethical dilemma and issues high on the media agenda.

Internal 78

Internal International Communications Employee 78

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. However, in every crisis are winners, and this perhaps explains the 24% who had seen their budgets increase this year. Plateauing budgets.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. However, in every crisis are winners, and this perhaps explains the 24% who had seen their budgets increase this year. Plateauing budgets.

Social Media 62

Social Media Trends Consumer Video 62

Sword and the Script

SEPTEMBER 8, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 94

Survey Industry Leadership Study 94

Buzzstream

JUNE 15, 2020

The reality that we are facing a global pandemic, a health crisis that is impacting people’s mental health, income, and how we socialize, can’t be ignored. Since March 1, 2020, 62% of paid and earned media pitches referenced COVID-19; it’s a ubiquitous topic and likely will be for some months. Alice Good, Clearlink.

Pitching 93

Pitching Survey Ethics Report 93

Stern + Associates

SEPTEMBER 22, 2022

Addressing the Student Mental Health Crisis. Her eye-opening presentations highlight the latest research and technologies around neurological activity, mood, stress and brain health, focusing on both the scientific and ethical challenges around using AI to foster good mental health.

Employee 62

Employee Leadership Exercises Mobile 62

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 180

Reputation Privacy Banking Ethics 180

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Prowly was acquired by Semrush in 2020, in a move I think could be interesting. Acquisitions, restructuring teams, layoffs, mergers, conflicts – there are times when every business encounters a crisis. An ounce of prevention. Internal comms metrics.

Software 85

Software Internal International Pitching 85

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. I teach it twice a year.

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

AUGUST 12, 2020

I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Boldspace | Mike Robb | March 2020.

Agency 161

Agency Meeting Crisis Energy 161

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! We did not have any expectations that everything we had before 2020 will be changed and should not expect to be back in the same position.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 26, 2023

Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. However, going into next year, this technology will also change the way crisis communication and reputation management is done. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17.

Writing 190

Writing Communications Marketing B2B 190

Stern + Associates

FEBRUARY 1, 2024

Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Co-founder and board director of Zyrobotics, she is the Dean of the College of Engineering at The Ohio State University and bestselling author of “Sex, Race and Robots” (2020). Modupe Akinola, Ph.D. Bernstein & Co.

Leadership 108

Leadership Ethics Education Technology 108

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 170

Publicity Handbook Ethics Study 170

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stern + Associates

JANUARY 24, 2023

Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Co-founder and board director of Zyrobotics, she is the Dean of the College of Engineering at The Ohio State University and bestselling author of “Sex, Race and Robots” (2020). Modupe Akinola, Ph.D. Bernstein & Co.

Leadership 90

Leadership Ethics Education Technology 90

Mark My Words

MARCH 15, 2022

Dan Crossley, executive director of the Food Ethics Council charity, said: “The spiralling cost of food was already a challenge in the UK and across Europe but is now being pushed even higher. This “will exacerbate the cost-of-living crisis by reducing households’ real incomes”, said Paul Dales, UK economist at Capital Economics.

Energy 12

Energy Banking Agriculture Chemicals 12

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. click image for higher resolution) 6.

Employee 133

Employee Software Survey Tools 133

5W PR

JUNE 6, 2022

One of the biggest trends in 2020 in terms of public relations is a change from focusing on the company releasing its latest products or services, to focusing on its customers and their specific needs and pain points. Many people have started thinking outside the box and working outside of an established work ethic while working remotely.

Trends 88

Trends Data SEO Consumer 88

Stern + Associates

JANUARY 6, 2022

Navigating the Ethics of Artificial Intelligence. AI and robotics pioneer Professor Ayanna Howard – entrepreneur and best-selling author of “ Sex, Race and Robots” (2020) – helps organizations identify potential threats encoded in AI , algorithms and search engines, including biases that can stigmatize certain groups and influence users.

Leadership 62

Leadership Policies Engineering Technology 62

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. These recent examples illustrate that even well-established companies can face PR crises when they fail to prioritize transparency, safety, and ethical practices.

Privacy 52

Privacy Ethics Data Airlines 52

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. million fake accounts between October and December 2020. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

FEBRUARY 26, 2021

You can see that in May of this year (2020) we actually went back out in the field. People needed help, knew we had a big national crisis, a global crisis, and said, “We really are going to need our institutions to step up.” So it has both the competence and the ethics implied in that question.

Brand 78

Brand Branding Media Government 78