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How 2020 Has Highlighted the Importance of Being Open and Honest

PRSay

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? For many, it should mean refocusing on the importance of being open and transparent.

System 157
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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

FleishmanHillard Executive Creative Director Dan Margulis had a rather perceptive quote on the findings: “Creativity has always been the way out of crisisCrisis forced us to act but also freed us to evolve. Six in 10 comms pros face ethical challenges. We didn’t get here through convention.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Issues in practice 1. Happy New Year.

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Press Release Horror Stories: 5 Lessons Learned from Epic PR Fails

Newsfile

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. Lesson Learned : Companies should prioritize employee well-being and respond to concerns from workers and the public. Boeing bnbnb

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Unlocking the strategic potential of internal communications

Wadds Inc.

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

More and more crisis communication events that interrupt the general flow of work in our area. Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. 2020 JOTW Communications Survey.

Survey 129
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Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]

Sword and the Script

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

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