PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Landis PR

NOVEMBER 13, 2023

Embracing sustainability is about doing what’s morally correct for the planet, securing your company’s future, attracting customers and investors, and building a timeless brand. By making sustainability a core part of your business strategy – not just window dressing – you’ll see it become a new standard for success.

Trends 64

Trends Ethics Journalism Consumer 64

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. Week 2: January 6th – 12th 2020. This was the week that the virus began to pick up coverage in the mainstream press, with a number of national and international outlets writing about the topic. january 8TH 2020. January 9TH 2020. January 11th 2020.

Journalism 163

Journalism Viral Writing Report 163

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 129

Communications Software Internal International 129

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.”

Crisis 146

Crisis Crisis Management Instagram Social Media 146

NewsWhip

JULY 21, 2021

After a whirlwind year of preparations following last year’s postponement, the 2020 Tokyo Olympics are finally here. . The Western Journal followed closely behind, with their story on the same topic garnering 617k engagements. . We looked more closely at the data for these two developments, measuring public and media reaction.

Advertising 88

Advertising Advertising Measurement Sports 88

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Business also scored well among those who know it best: their employees. According to the Edelman study, 75% of respondents globally trust their employer.

Government 143

Government Survey Ethics Media 143

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 59

Communications Software Internal International 59

Critical Mention

DECEMBER 17, 2019

In recent years, YouTube has become indispensable for brands as a part of their PR, communications and marketing strategy. YouTube is the second most popular search engine in the world (Search Engine Journal). YouTube has almost 2 billion monthly active logged-in users (YouTube for Press). About Critical Mention.

YouTube 91

YouTube Radio Analytics Television 91

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. There are several approaches to managing the challenges.

Media Relations 173

Media Relations Media Pitching Survey 173

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. she holds a master’s degree in arts journalism from Syracuse University’s S.I. A native of Greenville, S.C.,

Conference 138

Conference Film Storytelling System 138

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Local 88

Local Comparison Trends Television 88

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.”

Crisis 62

Crisis Instagram Social Media Facebook 62

Solo PR Pro

SEPTEMBER 21, 2021

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

Meeting 91

Meeting Retail Groups Hotels 91

Cision

OCTOBER 2, 2015

VIP List: Liz Heron is The Huffington Post ‘s new no. Image courtesy of marco monetti on flickr.

Real Estate 120

Real Estate Media Mobile Radio 120

NewsWhip

JUNE 26, 2020

The engagement to content from Spain rose throughout the back end of 2019, almost doubling when looking at week-over-week engagement between June and the start of 2020. . This top article was about deers gathering under cherry trees in Japan in peak blossom season , an image that did the rounds in the international media.

Journalism 78

Journalism Crisis Web Internal 78

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News. News was the most popular online news brands in the United States.

Financial 52

Financial Media Analytics Data 52

NewsWhip

JUNE 17, 2021

We support her and recognize her courage in sharing her own mental health experience,” said the brand. Since this open admission, Love has spent his time raising awareness for mental health, and was awarded ESPN’s Arthur Ashe Courage Award in June of 2020 in recognition of his efforts. “Our thoughts are with Naomi.

Sports 88

Sports Interviews System Conference 88

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. I did not have any international trips where I just went on vacation.

Social Media 56

Social Media Conference Travel Internal 56

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

Maxim Behar

NOVEMBER 23, 2020

If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 3) Brands blur the lines between company and friend. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Buzzstream

MAY 16, 2024

Think about it: even if your goal is just brand awareness or establishing yourself as a thought leader, if you are doing so in the wrong industry, you aren’t going to get much value out of it. Thus, nofollow links can provide direct traffic and general brand awareness. Getting links from irrelevant sites will not help your case.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. That is, yes.

Survey 123

Survey Measurement Public Affairs Storytelling 123

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Rometty, International Business Machines (IBM) Corporation. Lisa Palmer will become CEO of Regency Centers Corporation on January 1, 2020. on February 11, 2020. Patricia K.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Or the Longview Journal in the case of this particular announcement. years, having joined in September of 2020. Press releases have always essentially been a “paid placement.”

Software 126

Software Case Study Advertising Advertising 126

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency.

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Intrado was formerly known as West Corporation.

Software 93

Software Banking Technology Data 93

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD.,

Pitching 78

Pitching Instagram Survey Data 78

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Even with so much success, he decided to resign from the post of Managing Editor remembering what Sir Winston Churchill said, “you can achieve a lot with the journalism, but you should know exactly when to quit.” We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52