PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. We will reveal the following information from the survey: How 2020 has changed newsrooms across America. Photo credit: foto yakov.

Media Relations 158

Media Relations Journalism Media Survey 158

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. 26% average engagement rate in 2020 remained low for all industries. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Brand Branding 88

NewsWhip

MAY 21, 2020

The top publishers on Facebook in April 2020. The top articles on Facebook in April 2020 . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. CNN broke the 100 million engagement for the first time, having fallen just short last month.

Facebook 128

Facebook Journalism Newspapers Analysis 128

Communications Conversations

OCTOBER 10, 2019

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. Timely, right? I don’t disagree. And, then I’d double down again.

Brand 79

Brand Branding Survey Conference 79

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

PRSay

MAY 15, 2024

Critical audiences today expect transparency from brands and those with whom they do business. From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. It makes sense.

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

MAY 19, 2020

An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. The post These were the top technology publishers in 2020 appeared first on Newswhip. Benedict Nicholson is the Managing Editor at NewsWhip.

Technology 97

Technology Analysis Privacy Facebook 97

Critical Mention

JANUARY 16, 2020

Doing so can positively influence search rankings and help move your brand higher on search results. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand. Search Engine Journal. Share Tweet Share. Know that Top SEO Practices are Always Evolving. Until next time!

SEO 80

SEO Strategy Engineering Mobile 80

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. 2020 isn’t off to the best start either.

Training 97

Training Brand Branding Fashion 97

ImPRessions - Crenshaw Communications

JUNE 10, 2020

To the class of 2020, congratulations! And it goes without saying that you should read major news publications like the Wall Street Journal, Forbes, Inc., An internship remains a great opportunity to learn how to draft a press release, research media contacts and draft social media posts for brand campaigns.

Agency 284

Agency Interviews Journalism Instagram 284

Bianchi Biz Blog

MAY 6, 2024

I am an Editor for FleetOwner , a commercial vehicle brand primarily serving executives and maintenance management of commercial truck fleets that operate five or more vehicles. As editor, I write articles and manage multimedia content for the brand. How long have you been in journalism and how did you get started?

Meeting 89

Meeting Media Pitching Newspapers 89

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. A new decade is upon us. And now, here we are. Smaller newsrooms are covering a far wider reach of topics.

Strategy 78

Strategy Media Storytelling Pinterest 78

NewsWhip

JUNE 4, 2020

An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. The post These were the top technology publishers in 2020 appeared first on Newswhip. Benedict Nicholson is the Head of Research and Editorial at NewsWhip.

Technology 78

Technology Analysis Privacy Facebook 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

NewsWhip

AUGUST 13, 2019

The post The Sanders and Warren effect: 2020 and corporate critiques appeared first on NewsWhip.

Corporate 102

Corporate Journalism Brand Branding 102

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. There were some serious PR blunders in 2020.

Training 370

Training Media Training Reputation Crisis Communications 370

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. Week 2: January 6th – 12th 2020. january 8TH 2020. January 9TH 2020. January 11th 2020. Week 3: January 13th – 19th 2020. January 20th 2020. Week 4: January 20th – 26th 2020. January 23-27TH 2020. Engagements.

Journalism 163

Journalism Viral Writing Report 163

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. Humble brag alert: Konnect Agency is routinely included on Best Places to work lists and we are incredibly proud of this.

Journalism 52

Journalism Agency Employee Community 52

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. This isn’t journalism in the traditional sense. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88

PRSay

FEBRUARY 15, 2022

But who are Black Americans in our profession of public relations, communications, and journalism that came before us and our pioneers? Harris (1930–2020), who became the first woman of color to manage public relations for major companies. Candace Steele Flippin — senior vice president and chief communications officer, Acuity Brands.

Communications 182

Communications Sports Corporate Government 182

NewsWhip

MAY 8, 2020

Mental health narratives in 2020. This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. Another way brands helped was to simply look after their workers.

Brand 142

Brand Branding Exercises Healthcare 142

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. That is when one site links to your site – and doesn’t mention your brand by name. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

APRIL 14, 2020

Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. news industry?

Print 102

Print Newspapers Crisis Local 102

Landis PR

NOVEMBER 13, 2023

Embracing sustainability is about doing what’s morally correct for the planet, securing your company’s future, attracting customers and investors, and building a timeless brand. By making sustainability a core part of your business strategy – not just window dressing – you’ll see it become a new standard for success.

Trends 64

Trends Ethics Journalism Consumer 64

PRSay

DECEMBER 22, 2021

In 2020, she dropped surprise records that would become two of her best albums, folklore and evermore. In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. Brands face this pressure, too. Taylor Swift seems to be everywhere.

Communications 148

Communications Film Radio Reputation 148

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. The clarification did little to avert the massive backlash the brand received. Well, what a year it has been!

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Communications Conversations

JANUARY 28, 2021

Might seem like a strange trend for corporate American to take advantage of, but I can’t help but think of what the Wall Street Journal did a couple years ago here. We know, based on 2020, that nostalgia is trending. I could see brands using tie dye as backgrounds for social posts featuring quotes or clips from media placements.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

FEBRUARY 20, 2020

In 2020, the Royal Family has dominated conversations from London to Los Angeles. If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. Connect with Lisa on Twitter: @LisaArledge.

Radio 198

Radio Tools Journalism Interviews 198

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. Although it wasn’t necessarily something he had planned all along, Doug admits that transitioning from a role in journalism to one behind-the-scenes in PR made perfect sense on his career journey.

Meeting 97

Meeting Handbook Newspapers Government 97

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I

Meeting 97

Meeting Journalism Employee Storytelling 97

Critical Mention

DECEMBER 17, 2019

In recent years, YouTube has become indispensable for brands as a part of their PR, communications and marketing strategy. YouTube is the second most popular search engine in the world (Search Engine Journal). YouTube has almost 2 billion monthly active logged-in users (YouTube for Press). About Critical Mention.

YouTube 91

YouTube Radio Analytics Television 91

Deirdre Breakenridge

JULY 22, 2019

workforce by 2020. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. Use a writing style that’s personal or journal-style writing. Let’s take a closer look at Millennials. They’re a growing population capturing approximately 50% of the U.S.

Social Media 177

Social Media Media Interviews Instagram 177

Stephen Waddington

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. The diverse range of topics reflected this broad perspective.

Communications 129

Communications Software Internal International 129

NewsWhip

FEBRUARY 12, 2020

Ahead of 2020’s Oscars, there was a resurgence of the hashtag #OscarsSoWhite , but in the wake of the awards show, there were more stories about other social issues surrounding the nominations and final winners. Here were some of the top brands called out during the red carpet walk. Instagram was all about the fashion of the evening.

Film 78

Film Fashion Journalism Storytelling 78