Agility PR Solutions

DECEMBER 4, 2020

With people spending more time than ever online in 2020 due to lockdowns and remote working, connecting with consumers through the websites, blogs, and influencers that they follow and trust is a good way to extend a brand’s reach. The post What is the role of affiliate marketing for brands in 2020?

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Brand Branding Marketing Consumer 86

5W PR

JANUARY 16, 2020

So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. Moreover, today’s consumer values realness, authenticity, and transparency more than they did before.

Trends 120

Trends Communications Big Data B2C 120

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Weber Shandwick. WeberShandwick. Approach: We listen.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Marketwired

FEBRUARY 4, 2016

Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. 2016 is not that old, but we are staring down the year 2020. By 2020, communications professionals will have a better grasp on what we do and how we do it. Now, or in 2020. What do you think PR will be in 2020?

Television 100

Television Radio Measurement Facebook 100

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. The five strategies shared in this blog series can help you do just that.

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Strategy Media Advertising Advertising 418

5W PR

AUGUST 28, 2020

Here are several tips that smart marketers can use to maximize shared media in 2020. Through hashtags, communication experts can help brands grab consumers’ attention while increasing the memorability of a message. Whether it’s a blog article or a marketing video, brands should put a spin on the content to evoke the reader’s emotions.

Media 103

Media Exercises Study Social Media 103

Barokas

DECEMBER 19, 2019

The study also claimed the landscape is becoming more fragmented across topics, tiers and formats, and contributions to blogs, trade publications and other non-mass audience outlets increased by 26 percent. The post PR and Marketing Predictions for 2020 appeared first on Barokas Communications. Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them? blogs #bloggers #publicrelations #contentmarketing #content. Frank Strong (@Frank_Strong) February 15, 2020. People won’t consume content without a date.

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Blogging Survey Google Engineering 119

Cision

NOVEMBER 3, 2020

How the public is consuming and engaging with election information on social media, according to our friends at Falcon.io.

Consumer 175

Consumer Social Media Publicity Media 175

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

5W PR

SEPTEMBER 29, 2020

5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus.

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Survey Retail Consumer Agency 158

Critical Mention

NOVEMBER 18, 2019

If you get continuous alerts that an online publication is promoting your brand in their blog posts, consider returning the favor by sharing their posts or mentioning them in your articles if relevant. Consumers are attracted to making purchases from dependable brands. Increase your Credibility Level. Until next time! Critical Mention.

Viral 70

Viral Radio Media Sports 70

Burrelles Fresh Ideas

MARCH 19, 2024

decrease in airfares compared to January 2023 and a 3% drop from pre-pandemic levels in January 2020. This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1% since last year. year-over-year increase through January.

Travel 91

Travel Trends Tourism Transportation 91

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 273

Media Privacy Data Analytics 273

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In this two-part blog series, we’ll share proven tactics that have worked for brands of every size and industry. In our next blog, we’ll share three more strategies that the most innovative communicators are using to better engage through media.

Strategy 273

Strategy Media Television Content Marketing 273

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 65

Marketing Survey Study B2B 65

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Instagram Reels After seeing TikTok’s massive success, Instagram launched a similar concept in August of 2020.

Video 148

Video Brand Branding Instagram 148

Doctor Spin

JANUARY 7, 2024

Please support my PR blog by sharing it with other communication professionals. These “false lines” will force otherwise balanced media consumers to place themselves between the media-suggested extremes. 2020, June 4). Doctor Spin | The PR Blog. 2020, June 4). Doctor Spin | The PR Blog. 4 Silfwer, J.

Interviews 59

Interviews Media eBook Journalism 59

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 221

Media Privacy Data Analytics 221

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? Is that good?

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Report Publicity Marketing Pitching 106

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. We will begin seeing more jobs and spending from both businesses and consumers. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person.

Industry 221

Industry Content Marketing Corporate Analytics 221

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. 26% average engagement rate in 2020 remained low for all industries. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Brand Branding 88

Stern + Associates

NOVEMBER 13, 2023

Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. Political backlash has made it less prominent; but investors and consumers are still pressing companies on it anyway.

Trends 116

Trends Communications Conference Leadership 116

5W PR

FEBRUARY 9, 2023

In July, Instagram launched a new feature allowing companies and consumers to complete transactions using the direct messaging feature on the platform, and in August Facebook shut down their live shopping capabilities.

Instagram 88

Instagram Facebook Consumer Company 88

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 106

Marketing Newspapers Print Local 106

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry.

Brand 145

Brand Branding Healthcare Enterprise 145

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. What are the content consumers sharing and talking about the most? Data compiled by Sprout Social from an early spring 2020 survey before the pandemic showed how marketers and consumers are trending. What topics are they absorbed with?

Consumer 97

Consumer Trends Viral Survey 97

PRSay

OCTOBER 1, 2020

The year 2020 has rightly been called an annus miserabilis , Latin for “a miserable year.”. Consumer Reports: “ Your Guide to Voting During the Pandemic ”. John Paluszek, APR, Fellow PRSA, is executive editor of the blog and video series “ Business in Society.”

Nonprofit 126

Nonprofit Publicity Government Policies 126

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. And it’s 2020, so I get a pass on cussing. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits. It doesn’t mean anything.

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

JANUARY 5, 2021

The event for the company’s public debut was held virtually, which was par for the course in 2020. Separately, Meltwater appointed John Box as the new CEO in November 2020. 2) Propel hits 50 customers in 2020. 5) Articles, blog posts and content picks. Signal AI assesses the biggest stories of 2020 with its product.

Pitching 150

Pitching YouTube Community Company 150

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

JULY 6, 2020

Ofcom released a new report on consumer internet usage last week. The Ofcom Online Nation report shows that in April 2020, during the height of the coronavirus lockdown, UK adults spent a daily average of four hours and two minutes online. Creative and social activities have been particularly challenging.

Report 130

Report Video Television Trends 130

The Hoffman Agency

AUGUST 19, 2020

It was such a success — in no small part due to the huge media and social awareness raised by the tone of its launch — that in 2020 employees shared a £7m windfall in bonuses after Greggs enjoyed a ‘phenomenal year,’ fuelled by the vegan sausage roll. Reaching your brand’s customers with comedy.

Consumer 36

Consumer Brand Branding Marketing 36

5W PR

JANUARY 4, 2021

That’s the label coined recently by Brian Solis of CMO Network to identify consumers driven to digital platforms because of the pandemic. An analysis of Commerce Department data by research firm McKinsey earlier this year revealed that e-commerce for the first quarter of 2020 grew more in those three months than in the past ten years.

Marketing 88

Marketing Consumer Analysis Brand 88

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. SocialChorus was acquired by Sumeru in July of 2020. History of blogging. This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *.

Software 89

Software Print Tools SEO 89

Mindful Marketing

AUGUST 27, 2022

In the mid-1990s, alcohol consumption in Japan averaged over 26 gallons per person — a number that by 2020 dropped by about a third. So, it’s possible to argue that it’s moral to consume alcohol in moderation, which suggests that it’s also acceptable to produce it for others to consume.

Advertising 82

Advertising Advertising Government Consumer 82