Landis PR

JULY 19, 2021

This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. Although they are not on the list, PRSA San Francisco and Media Bistro are two other great resources for PR professionals. Stephane also highlighted L’and , which covers trends affecting the PR industry. Let's Talk.

Blogging 119

Blogging Case Study Journalism Resources 119

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. Engagements to Web Content for Holidays in 2019. In 2019, it hit 2 million engagements in the span of four days this August. Engagements to pumpkin spice content in 2019. Engagements to Halloween content in 2019.

Web 116

Web Data Trends Brand 116

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. These results validate the importance of having a comprehensive strategy that does not rely on media relations.”.

Media Relations 173

Media Relations Media Pitching Survey 173

Karen Freberg

AUGUST 11, 2019

I talked about the work I am doing with Facebook and of course the Educators Summit we had this year at Cannes Lions with these professors, and I do think this is a trend to note here for the upcoming PhD students here as well. It was a lot of fun! Thanks, TopHat! Impact of #SMprofs group. Being on the JPRE Board.

Conference 48

Conference Education Groups Journalism 48

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. 94% of reporters prefer to receive pitches by email according to The State of Journalism 2021 by Muck Rack.

Media 106

Media SEO Analytics Analysis 106

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” The Cision deal was announced in 2019 and closed this year. year-over-year.

Internal 147

Internal International Tools Software 147

Communications Conversations

OCTOBER 10, 2019

Social media. Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. Senior-level social content.

Brand 79

Brand Branding Survey Conference 79

NewsWhip

JULY 21, 2020

The Iffy Quotient , published by the University of Michigan Center for Social Media Responsibility (CSMR) , is the fraction of the most popular URLs on Facebook and Twitter that come from Iffy sites, our tongue-in-cheek way to describe sites that often publish misinformation. This mainstream percentage has trended a little lower (~10.5%–12.5%)

System 78

System Facebook Twitter Software 78

Stephen Waddington

JANUARY 12, 2019

Something new for 2019. I’m going to try something new for 2019 with my blog community. A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in the report. Let me know what you think. I’m en route to York on LNER for lunch with my daughters today. Let me know what you think.

Case Study 62

Case Study B2B Healthcare Energy 62

Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. We often turn to such media for new skills, but what if these sites could educate each other?

Facebook 79

Facebook Social Media Government Employee 79

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Influencers and social media have cut into traditional media’s influence.” “‘Fake news’! Media does not want outside input.” If media relations is hard, so too is journalism and reporting. Once you get marked as spam, that’s it.

Media Relations 111

Media Relations Media Survey Pitching 111

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

OCTOBER 15, 2019

Because the name of the game in media relations is building trust. After all, talking to a journalist on the phone is a much better way to build repoire than via email, text or social media. That’s how important they are in 2019. Lean on trends, research and case studies. Paul Business Journal).

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions.

Software 85

Software Internal International Pitching 85

Karen Freberg

AUGUST 9, 2020

How to phrase a key trend we are seeing right now happening in the industry, but doing so in a thoughtful, yet direct, manner. Academic conferences have had their blinders on for years on growing trends and changes that are happening in the industry. I have been thinking about writing this post for some time. That’s A LOT.

Conference 96

Conference Education Groups Community 96

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. >>>Also see: How Long Should a Blog Post be in 2019? The pitch was about a study they had done.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S. However, it’s like social media was a decade ago.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Doctor Spin

NOVEMBER 22, 2023

A recent study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. 2019, April 15). Organization Development Journal. 2019, April 15).

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

MAY 26, 2020

(click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. Media relations only gets harder. Social media platforms.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism.

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

DECEMBER 5, 2019

Brands like Glossier, Reformation, THINX and The Wing have deployed solid social media strategies that have rocketed their brands to success. Glossier almost single-handedly shifted desired makeup trends in the last few years to a more natural look, and they have social media to thank for their rapid rise.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

PRSay

MAY 6, 2019

With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. This moment in time was referred to as the ‘Yee Haw Agenda’ and, by February 2019, it became a popular trending hashtag on TikTok.”

Radio 111

Radio Marketing Video Writing 111

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Start a blog and manage proactive social media around it. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119

Bianchi Biz Blog

JANUARY 25, 2021

I was an occasional contributor to Forbes from 2011-2019 and have written for N.Y. Can you tell us what types of stories, trends, or issues are on your radar now? How long have you been in journalism, and how did you get started? You can follow Rebecca on social media at: Twitter: @Rebecca_drives. Facebook: [link].

Automotive 70

Automotive Meeting Industry Media 70

PR Fuel

JUNE 5, 2020

Here are some examples of when to craft a press release: Notifying the media about an upcoming event Promoting a new product or service Sharing important information such as a change in management Announcing proprietary products and services Sharing data or trends of a specific industry And more. Establishing Media Relationships.

How To 98

How To Ethics SEO Guidelines 98

PRSay

MAY 6, 2019

With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. This moment in time was referred to as the ‘Yee Haw Agenda’ and, by February 2019, it became a popular trending hashtag on TikTok.”

Radio 60

Radio Marketing Video Writing 60

PRSay

MAY 3, 2019

With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. This moment in time was referred to as the ‘Yee Haw Agenda’ and, by February 2019, it became a popular trending hashtag on TikTok.”

Radio 60

Radio Marketing Video Writing 60

NewsWhip

JANUARY 5, 2022

Let’s look a little deeper at some of the trends for the month. The rest of the top five included reporting on Maxine Waters’s 2019 comments on the Smollett case (402k), Kyle Rittenhouse criticizing LeBron James (388k), Elon Musk being critical of ‘wokeness’ (368k), and a ‘Let’s Go Brandon’ store opening in Massachusetts (360k). .

Facebook 166

Facebook Sports Analysis Web 166

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Another survey of reporters by Ogilvy had similar findings: “Twitter is the social media platform that most often informs reporters’ coverage, ranked first by an average of 48% of reporters worldwide compared to 29% of those who cited Facebook or Instagram.”.

Marketing 78

Marketing Publicity Survey Study 78

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? How are you working to continue this trend?

Internal 67

Internal International Conference Public Affairs 67

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. For example, for the final season of Game of Thrones in 2019, the industry rushed to find a golden angle that journalists would cover in an already-saturated topic.

Digital PR 170

Digital PR Industry Strategy Film 170