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Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world. See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more.

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Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

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What are the Current Trends in Journalism in 2024?

Institute for Public Relations

Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI. 28% of journalists said they currently use generative AI, followed by 20% who plan to … Continue reading What are the Current Trends in Journalism in 2024?

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5 Ways to Ride the Social Journalism Trend

Cision

Journalism and PR have changed over the past several years. The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. In fact, most journalists said they feel they are more engaged with their audiences because of social media. Engage in 1-on-1 Dialogue. Or just ask.

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Trend Predictions for 2024: Journalism, Technology, and the Media

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center The Reuters Institute and the University of Oxford researched how the growth of AI will impact the reliability of news information and the sustainability of mainstream media.

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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Amidst these trends I thought I’d investigate what people who work in the field have to say.

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2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable to carry out their work without social media.