Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Blockchain is defined as “a digital, public ledger that records online transactions. We extend that experience and value to our current clients and those we’ll be signing in 2019.

Trends 45

Trends Google Crisis Management Data 45

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . They must be carefully planned. Determine your campaign objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. 1) The top challenges in journalism. When “asked journalists if the public lost or gained trust in the media over the last year, 63% feel the public lost trust. Full report: 2019 Global State of the Media Report by Cision (reg.

Survey 90

Survey Journalism Study Pitching 90

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Some major publications have already begun doing so. The thoughts and opinions of others can add “color,” or perspective, to any issue, particularly those that are complicated or part of an emerging trend. Researchers found that op-ed pieces had large and long-lasting effects on views among both the general public and policy experts.

Policies 310

Policies Study Leadership Consumer 310

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

Flatiron Communications

FEBRUARY 2, 2019

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. 2019 PR/Media Questionnaire. Robin Roberts _The Wall Street Journal. Have fun with it.

Media 41

Media Public Affairs Journalism Retail 41

Inbound PR

MAY 7, 2019

2,000 journalists from around the world to discover trends around the industry. With the massive spread of fake news and the decreasing trust in the media where half of the population doesn't trust the media, journalism in 2019 seems to be facing quite a few challenges. 5 Key Trends for Journalism in 2019.

Journalism 58

Journalism Trends Pitching Survey 58

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Answered: yes , brands should take a stand) “Because you automatically alienate 50% of the general public.”

Survey 117

Survey Measurement Public Affairs Storytelling 117

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. billion mark in July 2019, as reported by WeAreSocial. When I was studying public relations at San Jose State University (SJSU), there was no such thing as a curriculum for social media.

Social Media 104

Social Media Marketing Media Analysis 104

Landis PR

JULY 19, 2021

This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. PRGN is a connected network of 50 public relations firms serving key markets around the world. Here are just a few of their suggestions: Jonathan Klimke of Industrie-Contact recommended the German website PR Journal.

Blogging 119

Blogging Case Study Journalism Resources 119

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior?

Survey 195

Survey Journalism Agency Data 195

NewsWhip

FEBRUARY 2, 2021

This has turned out to be a hugely successful move in terms of capturing the public interest. . Comparative view of public and media interest in Budweiser Super Bowl ads. If you’d like to monitor the levels of public and media interest in your brand, check out the NewsWhip product suite. Let’s take a look at the details.

Publicity 60

Publicity Media Advertising Advertising 60

Doctor Spin

NOVEMBER 22, 2023

In PR, we always seek the attention of publics. A recent study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. 2019, April 15). 2 Firth, J.,

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The In-House Effects on Law Firms.

Agency 92

Agency Trends Marketing Survey 92

Karen Freberg

AUGUST 11, 2019

It’s been 10 years since then, and a lot has changed and evolved in the public relations field. I talked about the work I am doing with Facebook and of course the Educators Summit we had this year at Cannes Lions with these professors, and I do think this is a trend to note here for the upcoming PhD students here as well.

Conference 48

Conference Education Groups Journalism 48

NewsWhip

MAY 22, 2020

This article will examine the engagements to content from Germany in the last year, looking at broad engagement trends, top publishers, and top articles, before highlighting some of the successes of certain publishers. This was the only article from any of the top three publications to garner more than 300k engagements. .

Viral 78

Viral Journalism Retail Travel 78

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” The Cision deal was announced in 2019 and closed this year. year-over-year.

Internal 147

Internal International Tools Software 147

PRSay

MAY 6, 2019

With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. This moment in time was referred to as the ‘Yee Haw Agenda’ and, by February 2019, it became a popular trending hashtag on TikTok.”

Radio 90

Radio Marketing Video Writing 90

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 million of revenues, improving on 2019’s $10.2 This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. million of red ink on $92.01 million in sales.”.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 97

Survey Media Relations Corporate Communications 97

Bianchi Biz Blog

JUNE 21, 2021

Can you tell us what types of stories, trends or issues are on your radar now? We are very much focused on the future of the auto industry, and how trends such as electrification and autonomous driving will reshape the industry. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

Meeting 95

Meeting Report Automotive Real Estate 95

Bianchi Biz Blog

AUGUST 23, 2021

Can you tell us what types of stories, trends or issues are on your radar now? An overwhelming number of the startups I cover have recently gone public by merging with special purpose acquisition companies, or SPACs, so I spend a lot of my time now closely following and writing about that transition. What isn’t being said?

Meeting 98

Meeting Report Transportation Media 98

Stephen Waddington

JANUARY 12, 2019

Something new for 2019. I’m going to try something new for 2019 with my blog community. A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in the report. Let me know what you think. I’m en route to York on LNER for lunch with my daughters today. Let me know what you think.

Case Study 62

Case Study B2B Healthcare Energy 62

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. There are several approaches to managing the challenges.

Media Relations 172

Media Relations Media Pitching Survey 172

PRSay

MAY 6, 2019

With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. This moment in time was referred to as the ‘Yee Haw Agenda’ and, by February 2019, it became a popular trending hashtag on TikTok.”

Radio 60

Radio Marketing Video Writing 60

PRSay

MAY 3, 2019

With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. This moment in time was referred to as the ‘Yee Haw Agenda’ and, by February 2019, it became a popular trending hashtag on TikTok.”

Radio 60

Radio Marketing Video Writing 60

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. Picks from the PR trades and PR tech blogs Here are a few hand-picked stories from the trade publications that cover PR and the blogs of PR tech vendors.

Pitching 84

Pitching Survey System Technology 84

ImPRessions - Crenshaw Communications

MARCH 5, 2019

Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even though the impact may be indirect. Get it in writing. Don’t go overboard. Consider the nuance here.

Guidelines 136

Guidelines Crisis Management Report Meeting 136

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. On donations? And on and on.

Measurement 116

Measurement Communications Survey Web 116

NewsWhip

JULY 21, 2020

These were taken from a 2019 academic study on news source quality published in the Proceedings of the National Academy of Sciences. on March 20–21, the lowest it has been since mid-August 2019. This mainstream percentage has trended a little lower (~10.5%–12.5%) on March 21, the lowest it has been since mid-July 2019.

System 78

System Facebook Twitter Software 78

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018. Once you get marked as spam, that’s it.

Media Relations 110

Media Relations Media Survey Pitching 110

Bianchi Biz Blog

SEPTEMBER 20, 2021

Can you tell us what types of stories, trends or issues are on your radar now? But the two biggest trends I see today are pretty obvious: autonomy and electric vehicles. The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ).

Meeting 66

Meeting Automotive Media Airlines 66

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Attending 2019 Railway Interchange in Minneapolis as associate editor for Progressive Railroading magazine. How long have you been in journalism and how did you get started? Like every reporter, I’m a sincerely curious person.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities.

Software 85

Software Internal International Pitching 85