Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance.

Data 76

Data Automotive Transportation Mobile 76

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Today, every company is a technology company. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. A varied threat landscape has driven extensive cybersec media coverage.

Trends 156

Trends Healthcare Government Leadership 156

Wadds Inc.

FEBRUARY 15, 2023

In part two Hartley explores the unique nature of how crises can start and play out online. The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors.

Crisis 98

Crisis Communications Crisis Management Analysis 98

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Today, every company is a technology company. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. A varied threat landscape has driven extensive cybersec media coverage.

Trends 156

Trends Healthcare Government Leadership 156

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. As speakers and panels were confirmed, we distributed press releases to national, international and trade media. Secure a specific number of registrations and attendees?

Local 98

Local Newspapers Sports Video 98

Landis PR

NOVEMBER 21, 2022

Every Monday morning quarterback will have an opinion on “how it did” after the last day on January 8 th , but here are a few predictions on changes that will be evident and how to prepare. Fewer international attendees. You can’t hop in your DeLorean and fire up the flux capacitator to make business the same as it was in 2019.

Trade Shows 52

Trade Shows Automotive Travel Mobile 52

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Cision releases internal DE&I report. Third largest in the U.S.

Software 86

Software Pitching Internal International 86

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. It’s a new thing for 2019.

Handbook 60

Handbook Instagram Government Community 60

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. At the PRSA 2019 International Conference , Oct.

Storytelling 136

Storytelling Video Strategy Analytics 136

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The company took in just shy of $40 million in revenue for the year ending 2019 – with a loss of $6 million according to PitchBook , which does the conversion math automatically. Welcome to 2021!

Pitching 151

Pitching YouTube Community Company 151

Maxim Behar

JANUARY 28, 2024

Each country has its laws, there are international laws. I am very happy that technologies are developing in this way, building upon what started with social media 20 years ago. I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria.

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. How did this decision come to pass? In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Minor notes from the world of PR technology. Is this a rebrand?

Software 156

Software Tools Print Technology 156

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution).

Report 119

Report Publicity Survey B2B 119

Sword and the Script

MAY 4, 2021

TVEyes launched podcast monitoring in the fall of 2019 , quickly became a white label partner to Meltwater, Burrelles, Cision and Muck Rack, and today monitors 25,000 podcasts. It’s also introducing “content microapps” which are content widgets internal communicators can make and deploy on platforms like SharePoint and Salesforce. “A

Tools 101

Tools Survey Pitching Analytics 101

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer. That testing needs a way to show what’s working and what’s not.

Media 101

Media Storytelling System Technology 101

Stephen Waddington

SEPTEMBER 20, 2018

How to contribute to the literature review Submissions can be made to the literature review via this Google form , via email or via post to #AIinPR panel, CIPR, 52 Russell Square, London WC1B 4HP. The #AIinPR panel expects to publish a report in Q1 2019. The call for material will remain open for the remainder of 2018.

Ethics 60

Ethics Technology Analysis Tools 60

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Building a media property starts with market fit.

Case Study 92

Case Study Study Brand Branding 92

Burrelles Fresh Ideas

JUNE 6, 2023

While some in the business world view AI as an eliminator of jobs, others see it as an advancement that can only help how we do our work. One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? The decision to respond typically rests in how much traction an article is receiving, which until now is basically an educated guess.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> And Why You Should Now.

Web 60

Web Internal International Storytelling 60

PR Conversations

OCTOBER 1, 2020

The emergence of artificial intelligence (AI) technologies and systems in recent years has led to consideration of the role of the human in public relations. Rhizomatic learning illustrates how to create new neuropathways in the human brain. The organisation is conceptualised in hierarchical, interconnected terms.

Publicity 70

Publicity Strategy Handbook Analytics 70

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Internal communications and events. Once defined, how your brand communicates its core mission, vision and values is critical.

Marketing 52

Marketing Storytelling Technology Community 52

Maxim Behar

JANUARY 18, 2023

In business, we have several companies that are on international exchanges, one of them for EUR 280 million on the Frankfurt Stock Exchange. All technology development is actually happening in Bulgaria. Maxim: It was released late 2019 in America and a few months later in Iran, which surprised me. Bulgarian company!

Government 72

Government Education Course Ethics 72

Maxim Behar

APRIL 11, 2024

Just observe the videos shown on international television, if shown at all. It's absurd that in the midst of all this technological and societal revolution, our political system remains unchanged. If we rewind ten years back, we'd distinguish between the pre-COVID era of 2019 and the post-COVID era of 2022. Until April 13th.

Television 59

Television System Interviews Travel 59

Communications Conversations

NOVEMBER 16, 2018

How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. And, this particular friend was getting questions from all sorts of colleagues and executives internally. Remember, this was nine years ago. Social was just breaking out.

Case Study 68

Case Study Trends Social Media Study 68

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Job Coach

NOVEMBER 26, 2020

Oh how times have changed. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. We have to know how to translate what we have done and move away from chronological list.

Corporate 274

Corporate Leadership Advertising Advertising 274

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

NewsWhip

OCTOBER 18, 2019

Communications professionals have put NewsWhip’s unique media intelligence technology that quantifies and predicts engagement with all the world’s news to work in guiding extremely effective crisis response. Here, we outline how we’ve been monitoring the recent Houston Rockets crisis as it unfolds. The Backstory.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

Communications Conversations

OCTOBER 25, 2018

I’ve noticed a lot more questions from peers on how to add tracking efforts, so it appears that more brands are jumping in. Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. How will you create thumb-stopping social in 2019? C-Suite Buy-in.

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. AI will recommend who to engage with and how to best connect with them in the most human manner!

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. PE Firm Buys 3 PR Tech Vendors.

Reputation 86

Reputation Technology Tools Data 86

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. From the release : “As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media.

Software 178

Software SEO Company Tools 178

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. How can we develop tech that improves choice and builds trust among the customers we serve? How culturally fluent is your brand? The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62