Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. Transparency. Personalization. Closed groups. Conversational commerce. SCHEDULE A DEMO.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? Companies that don’t adequately prepare for an unpleasant communication like this are my idea of a true horror story.

Privacy 434

Privacy Case Study Policies Advertising 434

PRSay

NOVEMBER 19, 2020

consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop. Consumers want more than merely product benefits from brands. Social impact before profits?

Communications 170

Communications Survey Enterprise Radio 170

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. Here’s the five. Wearable Devices. Smart Assistants.

Consumer 97

Consumer Meeting Mobile Study 97

Agility PR Solutions

FEBRUARY 4, 2019

America’s CEOs may feel more pressure than ever to speak out on social issues from gun control to immigration—but ask them what they think the business of corporate communications should be and the answer is overwhelming: business.

Consumer 60

Consumer Survey Corporate Publicity 60

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. Download this case study to learn how Livongo: .

Case Study 367

Case Study Study Media Relations Media 367

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! In a world ruled by technology, simply being aware of marketing trends is not enough. Until next time!

Trends 108

Trends Marketing Mobile YouTube 108

Agility PR Solutions

FEBRUARY 10, 2019

Micro-influencer marketing platform SocialPubli.com released the 2019 Influencer Marketing Report: A Marketer’s Perspective, offering a comprehensive look at today’s influencer marketing landscape and its impact on consumer-facing brand communication and marketing, as viewed by brands and agencies across a variety of industry sectors.

Marketing 93

Marketing Survey Consumer Agency 93

Onclusive

JANUARY 14, 2020

That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences. Make it easier to engage with genetic testing as a way to inspire DNA travel.

Case Study 284

Case Study Travel Study Consumer 284

Flack's Revenge

JANUARY 10, 2019

Frank: The disinformation on social media certainly changes the way I share and consume information on social media. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). The post How to Social in 2019: Experts Share their Views appeared first on.

How To 159

How To Facebook Social Media Advertising 159

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. In 2019, beauty brands will win by: Creating online meets offline brand experiences. In 2019, the widest nets won’t necessarily retain the most fish.

Brand 74

Brand Branding Instagram Fashion 74

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

Measurement 172

Measurement Communications Banking Survey 172

NewsWhip

NOVEMBER 16, 2018

We take a look at what catches and holds their attention ahead of 2019. The post How Gen Z is changing how we consume content appeared first on NewsWhip. This year, Gen Z has emerged as a generation that will define itself. In our new Gen Z guide, we explored what excites and compels this generation to share on social media.

Consumer 110

Consumer Social Media Media Journalism 110

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission. Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. Download this case study to learn how Livongo: .

Media Relations 195

Media Relations Case Study Media Study 195

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. The study, conducted in September 2019, surveyed 562 adults in Oregon. PORTLAND, Ore., PORTLAND, Ore., financial, medical).

Reputation 60

Reputation Study Corporate Consumer 60

Onclusive

JANUARY 24, 2023

This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwashing scrutiny? But smaller businesses aren’t immune and have been targeted too.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

This has left comms professionals nervous about how to best communicate their environmental goals and initiatives – how can it be done without attracting greenwashing scrutiny? But smaller businesses aren’t immune and have been targeted too.

Analysis 195

Analysis Media Financial Reputation 195

Inbound PR

JULY 3, 2019

Mary Meeker's 2019 Internet Trends report is out. Context-rich data can help businesses provide consumers with increasingly personalized products & services that can often be obtained at lower prices & delivered more efficiently. It's pretty detailed and there's so much to learn.

Report 61

Report Trends Education Data 61

Sword and the Script

DECEMBER 3, 2019

1) The most interesting PR tech announcements from 2019. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” The post The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum] appeared first on Sword and the Script.

Data 88

Data Enterprise Survey Instagram 88

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 273

Media Privacy Data Analytics 273

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. Transparency. Personalization. Closed groups. Conversational commerce. SCHEDULE A DEMO.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 130

Technology Study Communications Survey 130

Reputation Us

APRIL 15, 2024

consumers are choosing less expensive options, delaying purchases, and focusing on saving rather than spending, according to McKinsey reports. Not only do consumers engage more with brands whose reputations they trust; research shows brands with a great reputation are often perceived as providing more value.

Reputation 78

Reputation Financial Consumer Survey 78

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. What stood out to you as the most essential item in the 2019 Meeker Report? Photo by Thom on Unsplash. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

PRSay

DECEMBER 27, 2018

For those of you who are Accredited and have at least 240 months (20 years) of PR or communication experience, there is one goal I’d like you to consider: becoming a member of the College of Fellows in 2019. Maybe 2019 is the right time. The COF application process is time-consuming and can be rather intimidating.

Case Study 73

Case Study Writing Energy Resources 73

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

PR 20/20

OCTOBER 23, 2018

That’s a far cry from the marketers of the past, who pushed promotional messaging at consumers with a wish and a prayer that someone would convert. With this information, we are poised to make 2019’s content marketing strategy the best year yet. Ready to start your 2019 marketing plan? But… where to begin?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 221

Media Privacy Data Analytics 221

Maxim Behar

MAY 12, 2021

M3 Communications Group, Inc. At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. The creative projects, with which M3 Communications Group, Inc. M3 Communications Group, Inc. M3 Communications Group, Inc. 12.05.2021.

Groups 52

Groups Communications Public Affairs Internal 52

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. At Crenshaw Communications , we work across a broad portfolio of tech clients to develop and execute successful PR campaigns. PR in APAC offers big opportunity (and hurdles). This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. How are they consumed and by who?

Conference 113

Conference Communications Storytelling Social Media 113

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers.

Marketing 195

Marketing Advertising Advertising System 195

5W PR

DECEMBER 21, 2018

For many savvy communications professionals, that means creating a new content calendar for the coming year. Evaluating ROI on communications efforts is not always a precise science. Clinging to that data can lead to falling consumer interest and audience disengagement… because they have moved on and you have not.

Big Data 60

Big Data Data Storytelling Measurement 60