Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation. Community building (27%).

Marketing 118

Marketing Data B2C Big Data 118

Stephen Waddington

DECEMBER 30, 2019

The #FuturePRoof community goes from strength-to-strength. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019).

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. One was TrendKite, which was acquired by Cision in January 2019.

Internal 65

Internal International Data Media 65

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. provide customer service to their clients. Organic posts are effective in increasing consumer confidence in your business.

Advertising 62

Advertising Advertising Social Media Facebook 62

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 198

Marketing Content Marketing Data Social Media 198

The Hoffman Agency

MARCH 11, 2019

Without doubt, Brexit is 2019’s headline deadline. A knock-on impact of GDPR for the PR and marketing industries should also be the promotion of good behaviour and discipline in communications, whether with third-party influencers or end customers themselves.

Data 28

Data Agency Industry Privacy 28

Communications Conversations

JUNE 18, 2019

I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. Just take a peek at Macy’s account: Pretty typical for a corporate Twitter account in 2019 (at least among larger brands). It’s all about customer service.

Community 127

Community Twitter Brand Branding 127

PR 20/20

JUNE 28, 2022

It’s more difficult to find and engage with consumers. Develop exciting content that speaks to your audience, create lead nurturing workflows to educate consumers at the right time, and manage and automate your social messaging. In the end, it’s the customer who suffers, because your team isn’t as efficient as they could be.

Data 79

Data Technology Customer Service Marketing 79

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. — Wendy's (@Wendys) January 27, 2019. The line between UGC and branded content has gotten blurry.

YouTube 112

YouTube Instagram Ethics Film 112

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 98

Social Media Marketing Media Creativity 98

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is data from We Are Social’s Digital 2019 Global Digital report. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces.

Publicity 79

Publicity Community Pinterest Reputation 79