Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Rise of native advertising. Marketing’s funnel is changing. SEO goes mobile. Video is the name of the game.

Trends 108

Trends Marketing Mobile YouTube 108

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! You’ll find yourself much more organized and efficient when you sort through your physical and media files.

Agency 75

Agency Analysis Social Media Advertising 75

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. All players are working on solutions to keep advertising effective. .

Privacy 434

Privacy Case Study Policies Advertising 434

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 110

Advertising Advertising Real Estate Travel 110

Communications Conversations

OCTOBER 4, 2018

But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. Social media marketing, in general, is shifting heavily towards advertising–this is where most brands are investing and seeing results.

Trends 109

Trends Marketing Instagram Social Media 109

Prakkypedia

DECEMBER 17, 2018

With 13 days until 2019, let’s turn our attention to whether organisations still need PR. This involves listing all of your current communications methods and channels (enewsletters, industry networking, paid advertising, social media) alongside a list of all your stakeholders (customers, partners, suppliers, staff).

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

Agility PR Solutions

JULY 15, 2021

“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024.

Study 161

Study Advertising Advertising Industry 161

Prowly

JULY 29, 2020

Financial services brands spent over $15 billion in advertising in 2019, up 18.8% A large percentage of this amount goes to media coverage that includes finding and working with journalists and reporters. year-on-year.

Financial 215

Financial Advertising Advertising Report 215

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. Use social media. The post 10 SEO Strategies for 2019 appeared first on Critical Mention - Media Monitoring.

SEO 71

SEO Strategy Guidelines Social Media 71

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. The UK is suffering a collective breakdown triggered by the new media.

Print 115

Print Media Newspapers Local 115

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Here’s a roundup of some top advertising and marketing podcasts. Podcasts are mainstream. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. However, they did note a small increase of 1.44% in 2020 over 2019. 07% in 2019. 06% in 2020 compared to.07%

Social Media 88

Social Media Healthcare Brand Branding 88

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.

Social Media 123

Social Media Marketing Media LinkedIn 123

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

Prohibition

JULY 10, 2019

We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Digital Media Usage. Photo by Thom on Unsplash. In 2008, adults spent an average of 2.7

Report 45

Report Privacy Pinterest Retail 45

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. Another way to quantify how the BS detector works can be found in Nielsen’s Global Trust in Advertising study. How could that be? How could that be?

Marketing 195

Marketing Advertising Advertising System 195

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. Media covered these areas accordingly. A patchwork of privacy regulation s has challenged all the major players.

Privacy 156

Privacy Advertising Advertising Data 156

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Traditional media platforms source and amplify stories from social media.

Report 81

Report YouTube Privacy Web 81

Critical Mention

DECEMBER 2, 2018

Relevant, topical content helps boost your search rankings while paid ads and social media can give your posts a wider reach than you might otherwise have. Promoting your event through social media and a company news release to your contacts will give you a better chance of gathering attendees. But don’t forget to promote your event!

Small Business 72

Small Business Strategy Marketing Instagram 72

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Here’s a roundup of some top advertising and marketing podcasts. Podcasts are mainstream. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018. Media relations isn’t sales.

Media Relations 111

Media Relations Media Survey Pitching 111

Prohibition

JANUARY 31, 2019

With 2019 well underway, we have been working hard at Prohibition HQ on exciting Spring campaigns for lots of our retail clients. This week saw the launch of our latest bridal campaign for Goldsmiths. Focus on the product was really important, along with bright bold colour and brand recognition throughout.

YouTube 48

YouTube Retail Advertising Advertising 48

Prohibition

JANUARY 31, 2019

With 2019 well underway, we have been working hard at Prohibition HQ on exciting Spring campaigns for lots of our retail clients. This week saw the launch of our latest bridal campaign for Goldsmiths. Focus on the product was really important, along with bright bold colour and brand recognition throughout.

YouTube 54

YouTube Retail Instagram Video 54

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

VentureBeat Transform focuses on “accelerating your business with AI” in 2019 and is a thought leadership event and great networking opportunity for C-suite executives. Inbound 2019, September 3-6, Boston. Advertising Week NY, September 23-26, New York. Get your speaker submissions ready! Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested.

Publicity 334

Publicity How To Agency Product Launch 334

Stephen Waddington

JULY 28, 2020

The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Each has grown through acquisition from an original proposition of a database and media monitoring solution. Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Communications Conversations

JULY 9, 2020

The fact that most companies are over-relying on Facebook (and Instagram) advertising. According to some reports , Facebook makes up 83% of all social media advertising. Yep–according to eMarketer Facebook (and Instagram) generated 67 billion in ad revenue in 2019. Now that’s what I call over-indexing.

Strategy 160

Strategy Reddit Pinterest YouTube 160

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. The advertiser “retargets” everyone that showed initial interest. 4) Why should PR care about advertising? 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? Ours is an industry doubled in size since 2019. The DCMS inquiry into influencers highlights risk but ignores its potential.

Marketing 78

Marketing Government Sports Advertising 78

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. For B2B companies, earned media and branded content ranked the highest. Is owned media trustworthy? How Long Should a Blog Post be in 2019?

Study 61

Study Survey B2B Advertising 61

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Marketers will likely gravitate toward tracks including: Advertising and brand experience.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space.

Crisis 166

Crisis Ethics Publicity Marketing 166

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter’s next President-Elect. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52