Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! The post 2019 Business Checklist appeared first on Konnect Agency.

Agency 75

Agency Analysis Social Media Advertising 75

Prakkypedia

DECEMBER 17, 2018

With 13 days until 2019, let’s turn our attention to whether organisations still need PR. If you’re in the mood for PR housekeeping in the new year, you may want to: Conduct a communications audit. What can you switch off – and is there something new that you can try in 2019? Refresh your crisis communications plan.

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

Communications Conversations

OCTOBER 4, 2018

But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. Social media marketing, in general, is shifting heavily towards advertising–this is where most brands are investing and seeing results.

Trends 109

Trends Marketing Instagram Social Media 109

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If you don’t, here’s the scoop: in 2019, Google announced FLoC – the Federated Learning of Cohorts, a system standard to solve for the demise of third-party cookies, those bits of code that carry data about our web browsing activities and interests. It’s valuable currency for advertisers when it comes to targeting. Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Here’s a roundup of some top advertising and marketing podcasts. Podcasts are mainstream. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

Action PR

DECEMBER 16, 2019

As the year comes to a close, the team at Action takes a look back at 2019 to relive some of our clients’ highlights. We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. Food’s inaugural Kindness Café, we returned in 2019 with a bigger and better stand and activation.

Sports 52

Sports Film Local Exercises 52

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. How could that be?

Marketing 195

Marketing Advertising Advertising System 195

Prohibition

JULY 10, 2019

We’re halfway through 2019 and a handful of crises have already occurred. Let’s take a look at the top nine crises of 2019 so far. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

Fashion 75

Fashion Telecommunications Crisis Training 75

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. Photo by Thom on Unsplash.

Report 45

Report Privacy Pinterest Retail 45

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. The power of CTV and OTT advertising was also covered as consumer adoption has grown.

Privacy 156

Privacy Advertising Advertising Data 156

Inbound PR

JULY 3, 2019

Mary Meeker's 2019 Internet Trends report is out. 333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more. Better data-driven tools can improve the ability for consumers to communicate directly & indirectly with businesses & regulators.

Report 61

Report Trends Education Data 61

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Here’s a roundup of some top advertising and marketing podcasts. Podcasts are mainstream. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

PRSay

MAY 9, 2019

A key focus for many PR professionals in 2019 is figuring out a way to accurately quantify the impact of their work. After all, PR, marketing and advertising are closely related but not the same — measuring the impact of a well-placed news story is not as easy as identifying how many eyeballs saw a particular ad in a magazine.”

Survey 67

Survey Measurement Communications Advertising 67

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space.

Crisis 166

Crisis Ethics Publicity Marketing 166

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Teacher, student and parent communication is shifting to messaging platforms.

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

VentureBeat Transform focuses on “accelerating your business with AI” in 2019 and is a thought leadership event and great networking opportunity for C-suite executives. Inbound 2019, September 3-6, Boston. Advertising Week NY, September 23-26, New York. Get your speaker submissions ready! Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

Stephen Waddington

NOVEMBER 6, 2019

There have already been two claims over the misuse of communication and resources. Managing business as usual while adhering to purdah rules is a challenge for any public sector communicator. What communication is permitted during purdah? Digital channels can be used as part of a crisis communication activity in a normal way.

Resources 62

Resources Communications Government Policies 62

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Again, communication is key. . Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

PRSay

AUGUST 25, 2020

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company.

Community 189

Community Brand Branding Resources 189

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. The frequency of the scandals created notable hesitation among advertisers and marketers. Rinse and repeat.

YouTube 130

YouTube Brand Branding Comparison 130

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. Sure, the communications department, digital media team or paid social team could all independently amplify earned media. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. At Crenshaw Communications , we work across a broad portfolio of tech clients to develop and execute successful PR campaigns. PR in APAC offers big opportunity (and hurdles). This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019. But what does that really signify? One thing might be faster growth.

Agency 259

Agency Creativity Internal International 259

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. However, they did note a small increase of 1.44% in 2020 over 2019. 07% in 2019. 06% in 2020 compared to.07%

Social Media 88

Social Media Healthcare Brand Branding 88

Communications Conversations

JULY 9, 2020

The fact that most companies are over-relying on Facebook (and Instagram) advertising. According to some reports , Facebook makes up 83% of all social media advertising. Yep–according to eMarketer Facebook (and Instagram) generated 67 billion in ad revenue in 2019. Now that’s what I call over-indexing.

Strategy 160

Strategy Reddit Pinterest YouTube 160

Stephen Waddington

MAY 10, 2022

Ours is an industry doubled in size since 2019. The market for influencers has grown up around individuals who have utilised social media to create content and develop online communities around their work and interests. Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers.

Marketing 78

Marketing Government Sports Advertising 78

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team. Platinum Equity’s $2.8 million (USD) up 9.5%

Internal 147

Internal International Tools Software 147

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. She is a Communication Major, with an Advertising & Public Relations and Digital Media Double Specialization and a Computer Science Minor.

Publicity 150

Publicity Conference Film Advertising 150

Stephen Waddington

DECEMBER 30, 2019

The #FuturePRoof community goes from strength-to-strength. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She always improves my work.

Government 103

Government Education Print Ethics 103

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019.

Social Media 123

Social Media Marketing Media LinkedIn 123

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

MARCH 27, 2018

The annual conference schedule can be shared on a Google doc so that all communications staffers are informed of developments and to streamline things like topic generation and preparing abstracts. Start working on 2019. . The post PR Guide to Executive Speaking Gigs appeared first on Crenshaw Communications.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149