Sword and the Script

MAY 19, 2020

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field.

Media Relations 200

Media Relations Twitter Media Survey 200

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

The Proactive Report

JUNE 17, 2020

Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Sadly, this renewed interest in the media has not brought more revenue and a further drive towards digital subscriptions is expected. PR Takeaways: There is a growing interest in the news. 626 676 6419.

Instagram 165

Instagram Groups Social Media Journalism 165

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Siemens’ campaign with Economist in 2018 exemplifies this reach. Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

Critical Mention

OCTOBER 25, 2021

Greg, who never quite understands what is going on in any situation, agrees to help without comprehending what exactly is involved; he is essentially trying to manually keep track of the reaction to Kendall’s press conference across all of the internet and social media until a more formal solution is available. Until next time!

Media 162

Media Fashion Television Radio 162

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. The PR Opportunity for Brands as Publishers Tinker with Journalism. 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. Then, in 2018, they reported the 2017 median as $89k. Talk to Us !

Survey 114

Survey Agency Report Corporate 114

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. But along with those plans are some obstacles to overcome.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Stern + Associates

SEPTEMBER 26, 2017

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. Finding the right journalist to pitch.

Media Relations 76

Media Relations Strategy Media Pitching 76

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

MaccaPR

MARCH 30, 2017

They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee. Erin Vande Steeg , Social Media Senior Communications Strategist for the Mall of America. Another innovative strategy that the MOA social media team undertook was combining the physical and digital worlds.

Social Media 48

Social Media Media Tourism System 48

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

JANUARY 25, 2019

Date: March 21, 2018. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. and the Social Shake-up in May in Atlanta. It’s a great event built to enrich and strengthen PR professionals—while providing great networking opportunities.

Conference 256

Conference Content Marketing Marketing Internal 256

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. It’s already looking like this will be the most engaged year for most of these holidays, as we’re gearing up for an entire season of promotional content, and numbers have skyrocketed since 2018. Engagements to Halloween content in 2018.

Web 116

Web Data Trends Brand 116

Flack's Revenge

FEBRUARY 6, 2018

December 2016 – Zuck says Facebook is ” not a traditional media company ,” but “we feel responsible for how it is used.”. January 2017 – The company reveals a Journalism Project ; incentives and programs to encourage media partnerships. January 2018 – Facebook will now deemphasize publisher content.

Facebook 120

Facebook Journalism Local Google 120

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. These results validate the importance of having a comprehensive strategy that does not rely on media relations.”.

Media Relations 173

Media Relations Media Pitching Survey 173

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Stern + Associates

OCTOBER 10, 2023

According to award-winning author Johann Hari , the causes range from our devices, email and social media to even the air we breathe. In today’s world our ability to focus is constantly being diminished by external forces. The impacts, he says, creep into every part of our lives, from home to the office.

How To 62

How To Film Interviews Employee 62

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” million for the full year in 2018 , the last full year report the company published as a public company. SocialChorus last raised $12.5

Internal 147

Internal International Tools Software 147

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Critical Mention

MAY 28, 2019

While various social media platforms, paid search and social, chatbots, SMS messaging and various other marketing channels continue to grow in popularity, email marketing can sometimes seem like a relic of the digital past. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time!

Marketing 71

Marketing Social Media Tools Content Marketing 71

5W PR

FEBRUARY 11, 2019

Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Education 68

Stephen Waddington

MAY 4, 2019

CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy reputation. If users don’t trust the social media platform to manage their data, growth and engagement will stall and ad revenue will follow. He went as far as trying to make a joke of the issue.

Privacy 72

Privacy Web Facebook Film 72

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. Here’s hoping for smoother road in 2018. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

BradleyPR

MARCH 31, 2018

Is it a spike in social media followers? What makes you feel successful in your PR job? A news article published from a news release you sent out? Or seeing someone wearing your brand’s t-shirt at the mall? These results can make you feel good about what you are doing. They can also be the [.].

Measurement 48

Measurement Social Media Media Journalism 48

Solo PR Pro

OCTOBER 20, 2020

This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. In 2018, the American Press Institute was already thinking a lot about how we consume stories and what journalists can do help people distinguish good reporting from bad. It has been lightly updated. There’s a problem with the news.

Consumer 58

Consumer Journalism Report Video 58

Solo PR Pro

DECEMBER 27, 2022

The visibility plan resulted in being featured in several publications, including PR Week, PR Daily, PR News and Medium, D CEO, as well as increasing our social media presence by 150%. Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018.

Print 58

Print Financial Journalism Healthcare 58

Communications Conversations

OCTOBER 12, 2018

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500 companies are using social media channels. Another trend at play here: The shift in social media marketing from two-way discussions to one-way broadcasting.

Corporate 74

Corporate Blogging Social Media Facebook 74

Sword and the Script

APRIL 12, 2022

“So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 89

Software Pitching Measurement Enterprise 89

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103