Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed. Today’s report cements that thinking,” said Valin.

Publicity 127

Publicity Ethics Government Policies 127

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. measurePR April 2018. measurePR May 2018. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. I would almost under-invest in technology.

Technology 84

Technology Social Media Tools Trends 84

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. Stay Up to Date with Technology. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years.

Print 71

Print Resources Technology Interviews 71

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution.

Conference 109

Conference Internal International Storytelling 109

Deirdre Breakenridge

MAY 13, 2019

We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what?

Training 399

Training Video Analysis Data 399

Sword and the Script

JANUARY 29, 2019

That changed in 2018. To that end, here are a few creative PR ideas to help the recruiting shop out. Another approach is to invite local leaders from government and associations like the local chamber or technology association. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

Resources 78

Resources Creativity Publicity Local 78

Onclusive

SEPTEMBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The ideal candidate is a creative problem solver who gets things done. Learn our technology stack (Salesforce, Google, Salesloft, DiscoverOrg, and more) to become more effective and efficient at your job.

Software 150

Software Analytics Data Technology 150

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

Technology 76

Technology Measurement Government Policies 76

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. We’ll also tackle how both sides, are harnessing this technology to feed seemingly insatiable news appetites.

Conference 164

Conference Technology Mobile Analytics 164

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? And it’s killing your ability to be creative with your campaigns. This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Could there be a future standard for article strength? What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Deirdre Breakenridge

MAY 6, 2019

Rebekah and I discuss creativity and problem solving through the lens of writing. Lastly, I’d like to dedicate the launch of the Women Worldwide video podcast to Noelle Skrobola, my stepdaughter, who passed away in September of 2018. In between the conversation, advice and insights are quite a few laughs.

Video 218

Video YouTube Interviews Writing 218

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. Back in 2018, luxury fashion brand. — Balmain (@Balmain) August 30, 2018.

Brand 116

Brand Branding Fashion Marketing 116

Stephen Waddington

JUNE 29, 2021

This is likely to be most applicable to agencies in the creative and professional services sector. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. According to HM Revenue & Customers £5.3bn of R&D tax relief support was claimed for the financial year 2018-19.

Agency 171

Agency Enterprise Software Financial 171

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. What are some of the technologies that are on your radar? How can PR pros be more creative in their strategic comms? PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. minutes of total airtime, which is roughly 2 minutes less than in 2018. The results nest with a survey on brands and politics I conducted in late 2018 – The Complicated Business of Mixing Brand and Politics [Survey]. * * *.

Sports 113

Sports Advertising Advertising Survey 113

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Whilst the technology is still at its early stages, brands and comms professionals need to work together and start thinking about how they can use mixed reality to their advantage.

Trends 59

Trends How To Retail Google 59

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People. “The

Technology 62

Technology Employee Software Groups 62

PRSay

MAY 7, 2021

While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come. Thornburg, APR, is the global director of public relations for Sojern, a travel marketing technology company.

Education 122

Education Technology Policies Leadership 122

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Notably, Japan stands as a leading country with a significant number of publications across diverse categories, boasting approximately 4,000 media titles in 2018.

Marketing 107

Marketing Newspapers Print Local 107

Cision

DECEMBER 12, 2017

Be creative and keep an open mind. Try something like: “Small Changes That Can Make Your Goal Weight a Reality in 2018.” Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? There are lots of people vying for the same opportunity, so stay on top of it. .

How To 279

How To Media Pitching Creativity 279

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative.

B2B 36

B2B Tourism Creativity Technology 36

Stern + Associates

SEPTEMBER 22, 2022

Put People First to Unlock Innovation, Creativity – and Higher Profits. and What We Can Do About It ” (2018) and leading authority on building cultures that achieve competitive advantage through people. AI’s Powerful Role in Addressing Mental Health Issues. Questions Are the Answer: How to Look Inward for an Outward Purpose.

Employee 62

Employee Leadership Exercises Mobile 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. Suddenly, it’s fall! That means the fourth quarter will be here in no time. PR tips for Q4.

Retail 136

Retail Creativity Leadership Agency 136

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). The time to better understand AI’s relationship with marketing is now. Image recognition software (4). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Speaking at the event, Contagious’s team of creative experts presented their list of the top trends that “ nobody cares about in 2018 ”, and guess what made the list? And we’re not alone.

Trends 58

Trends Big Data Creativity Data 58

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 6) Technology that will change reporting. What stood out for you?

Survey 102

Survey Report Media B2B 102

NewsWhip

SEPTEMBER 1, 2022

However, fifty years later, technology and our media consumption habits are almost unrecognizable. It enabled us to look back at the Euros in 2020 and the World Cup in 2018 and not only explore peaks in online media volume, but also analyze which stories generated the most impact and social engagement.

Brand 78

Brand Branding Data Viral 78

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. A longtime writer and editor for Adweek, David currently leads coverage of advertising creativity and innovation and hosts Adweek’s weekly podcast, “Yeah, That’s Probably an Ad.”

Twitter 177

Twitter Advertising Advertising Report 177

PR 20/20

SEPTEMBER 20, 2018

If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?” At the end of the day, it’s still a technology that may help you solve the business problem.”. How to leverage that data will take some creative brainstorming and some research. Roetzer posed to attendees. What It Isn't.

Marketing 50

Marketing Training Data Ethics 50

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. Named a Rising PR Star by PR News in 2018, she carries 10 years of experience working with technology, health care and travel/tourism brands. Today, that number is 40,000 and rapidly growing.

Tourism 150

Tourism Employee Web Travel 150

Bianchi Biz Blog

OCTOBER 11, 2022

I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. I tried making up for the poor camera quality by getting creative with my shots. Describe the craziest or most fun story you have written.

Automotive 63

Automotive Meeting Media Journalism 63

Solo PR Pro

DECEMBER 27, 2022

Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. They are incredibly happy to have received this award recognizing the storytelling, science, and technology skills we bring to our clients and the industry. Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. Whatever you call it, reactive PR response can we a winning tactical play. PR wins from brand commandeering. Arby’s hits back with humor.

Brand 160

Brand Branding Viral Crisis Management 160