Sword and the Script

JUNE 25, 2020

The full report is more than 60 pages, but we focused on these seven areas during the webinar: Effects of partisan politics Budget and challenges State of media relations Media bias and PR ethics Top PR and comms tactics; and PR measurement This week, Greg McCormick , communication chair for the IABC Heritage Region made the recording (and embedded (..)

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

JUNE 30, 2021

Blog: Code of PR Ethics? Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey. If you enjoyed this post, you might also like: Code of PR Ethics?

Survey 118

Survey Communications Ethics Measurement 118

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. Yet as we look at 2018 — and the years to come — there is much that remains to be done. We have formed strategic, client-agency partnerships that drive performance and build reputations. We have come far together.

Survey 114

Survey Ethics Leadership Financial 114

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The very mention drives discussion about ethics, morals, constraints and limitations. Reports from the JOTW Communications Survey in 2019 and 2018. The 2018 JOTW Communications Survey from Frank Strong. Image credit: Unsplash.

Survey 85

Survey Public Affairs Corporate Trends 85

Sword and the Script

AUGUST 1, 2022

Blog: Code of PR Ethics? Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. 2018 JOTW Communications Survey. 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey. 2020 JOTW Communications Survey. Arik Hanson). Arik Hanson).

Survey 129

Survey Communications Measurement Internal 129

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Block Club Chicago reportedly sends a daily newsletter to some 82,000 people.

Nonprofit 163

Nonprofit Local Journalism Newspapers 163

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

SEPTEMBER 20, 2018

Anne Gregory, Professor of Corporate Communication at the University of Huddersfield, is leading the project. The call for material will remain open for the remainder of 2018. The literature review is the third project by the #AIinPR panel which was formed in February 2018 to explore the impact of AI on PR.

Ethics 60

Ethics Technology Analysis Tools 60

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

SEPTEMBER 7, 2021

Vuelio itself acquired ResponseSource – a ProfNet or HARO style tool – in 2018 for £5.5 Investor relations platform Q4 said it rolled out “industry-focused templates for corporate websites and virtual ESG investor days.” The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. Q4 aims to support ESG.

Software 88

Software Print Tools SEO 88

Stephen Waddington

JULY 6, 2018

Organisations on notice It’s an issue that is quickly rising up the corporate agenda. In time I believe that we’ll come to see Fink’s letter as a significant intervention in the history of corporate governance. Purpose washing Purpose has long been conflated with marketing and corporate social responsibility. It needs a rethink.

Publicity 60

Publicity Government Financial Corporate 60

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. What we do 5.

Government 103

Government Education Print Ethics 103

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 81

Ethics Community Conference System 81

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” In 2018, the most recent edition, there were nearly 7,000. Then the economy changed.

Agency 92

Agency Trends Marketing Survey 92

Waxing UnLyrical

MAY 24, 2018

I have to interject a Super Bowl reference here, because my Eagles won their first championship title in 2018 and I wouldn’t be a good Philadelphian if I did not mention that. Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical. Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. What were your keys to success in moving up the corporate ladder? After a couple meetings, Heidi and I were working together. It’s never crowded.”.

Energy 68

Energy Corporate Travel Internal 68

Mindful Marketing

JUNE 19, 2022

Companies also increasingly want to show that they are good corporate citizens, especially to win favor with millennials. As the still new technology continues to develop, there will be many important ethical questions involving AI. Amounts: Used in moderation, most products pose little risk of supplanting people.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. You can be an ethical and persuasive PR pro or marketer without selling your soul. For Heaven’s sake, don’t buy Bitcoin.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In 2018, the amount of time devoted increased to nearly 7%, which for us, justified turning the project into its own official LLC business. What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Content marketers need allies – and they may find them in the corporate communications and PR department.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. Beyond this focus on public relations practitioners, I concur with your thinking concerning how additional research relating to languages of grief (loss) within corporate communications (internally and externally) would be valuable.

Crisis 63

Crisis Crisis Management Leadership Training 63

Critical Mention

AUGUST 26, 2018

We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. Q: What are your initiatives for PRSA for 2018-2019? meaning diversity, advocacy, technology and ethics. We have the highest satisfaction scores among members for our support of the Code of Ethics and that’s where we need to stay.

Interviews 79

Interviews Ethics Conference Leadership 79

Deirdre Breakenridge

JUNE 27, 2018

Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits. Pay attention to ethics. Also consider the exploding progress of artificial intelligence and how it can be used to implement marketing practices that are both effective and ethical. Tips for Taking Action.

Marketing 164

Marketing Ethics Local Technology 164

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 190

Writing Communications Marketing B2B 190

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

ImPRessions - Crenshaw Communications

OCTOBER 26, 2018

Here are some ideas for PR-relevant costumes for Halloween 2018. 2018 said goodbye to “Scandal,” so if you feel you can pull it off, why not salute the recently retired queen of crisis PR, Olivia Pope? Facebook’s founder has become a major face of Big Tech in crisis for 2018, so the costume is perfect for the PR person.

Crisis 85

Crisis Film Fashion Ethics 85

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent.

YouTube 111

YouTube Instagram Ethics Film 111

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: Code of PR Ethics? ). Public Relations Statistics from 2020. The media PR salary: $100,000. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ).

Survey 174

Survey Marketing B2B Study 174

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests. Boeing bnbnb

Privacy 52

Privacy Ethics Data Airlines 52

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Mindful Marketing

JULY 26, 2019

So, the question: Is it ethical for organizations to employ virtual influencers? For me, the biggest ethical concern surrounding virtual influencers is the potential for deception. As consumers, it’s critical that we recognize when someone is sharing an objective, unbiased recommendation versus one with some corporate connection.

Ethics 70

Ethics Consumer Reputation Corporate 70

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? In the past year Facebook has proven unfit to regulate itself. The network effect and friction are strong.

Publicity 128

Publicity Government Guidelines Facebook 128