Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

DECEMBER 25, 2018

Eleven such interviews were published in 2018 – having missed only in June – and in each one I strive to pull out one little moment to highlight. It’s also a reminder of just how many smart people we have in our community because these ideas will certainly outlast 2018. 1) Customers are in control. – Steve Olenski.

Marketing 60

Marketing Government Interviews Technology 60

The Proactive Report

JUNE 17, 2020

The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Gen-Z (18–24) are more than twice as likely to access news via social media.

Instagram 165

Instagram Groups Social Media Journalism 165

Deirdre Breakenridge

APRIL 15, 2019

There are obvious benefits to consumers in having access to real-time information from a broad set of perspectives. billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. To get at this, my company Onclusive analyzed over 1.6

Media 268

Media Data Google Report 268

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018.

Facebook 0

Facebook Marketing Journalism Creativity 0

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Bell holds a degree in journalism from the University of Missouri School of Journalism. But along with those plans are some obstacles to overcome. Follow him on Twitter @nbell94102.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Doctor Spin

DECEMBER 4, 2023

“Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Source: Digital Journalism 1 Ling, R. 2018, August 6). Digital Journalism, 8, 596 – 604. 2018, August 6). Source: PLoS ONE 3 Törnberg, P. PLoS ONE, 13.

Media 52

Media eBook Viral Construction 52

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 Some of the key statistics include: An estimated 193.8

Sports 111

Sports Advertising Advertising Survey 111

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. That is, yes. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Bianchi Biz Blog

APRIL 19, 2021

We are primarily focused on stories that affect the consumer. In 2018, I co-authored a project on the nation’s pedestrian safety crisis. We’re looking for fresh angles on stories that affect the average consumer. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Report 84

Report Meeting Automotive Media 84

Solo PR Pro

OCTOBER 20, 2020

This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. In 2018, the American Press Institute was already thinking a lot about how we consume stories and what journalists can do help people distinguish good reporting from bad. People consume news constantly, even at an early age.

Consumer 58

Consumer Journalism Report Video 58

Bianchi Biz Blog

OCTOBER 19, 2020

How long have you been in journalism and how did you get started? I’ve worked professionally in journalism since 2018. Check out some of Sarah’s recent articles: Variety, affordability key for future consumer EV adoption. I like to see the most important facts and quotes up front. Get to the point.

Automotive 68

Automotive Report Meeting Insurance 68

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

NewsWhip

AUGUST 9, 2022

It shares its discoveries directly with consumers and works with organizations too, so they can protect their image and clients. “I’ve never been in a place where the work we do feels so needed,” says Eric Effron, Editorial Director of NewsGuard, in an interview with NewsWhip. Not repeatedly publishing false content.

Government 78

Government Journalism Advertising Advertising 78

Flack's Revenge

JANUARY 10, 2019

Frank: The disinformation on social media certainly changes the way I share and consume information on social media. We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday). Where Facebook Went Wrong In 2018, And Why Advertisers Are Still On Board (For Now) ( Ad Exchanger).

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole.

Social Media 52

Social Media Brand Branding Customer Service 52

NewsWhip

AUGUST 31, 2023

Cara Buckley Cara Buckley is a 2018 Pulitzer-winning climate reporter who writes articles on individuals working toward solutions and off-the-beaten-path tales about responses to the crisis. Right now, in 2023, he works at CNN Business as a consumer reporter. As of 2023, she is working as a climate reporter at The New York Times.

Energy 78

Energy Crisis Travel Report 78

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. There are several approaches to managing the challenges.

Media Relations 172

Media Relations Media Pitching Survey 172

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. The nature of this pandemic is such that there is no shortage of frightening news. Do you have any feel-good stories you want to share?

Media 111

Media Analytics Healthcare Crisis 111

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 187

Marketing Content Marketing Data Social Media 187

Barokas

SEPTEMBER 12, 2018

Since 1958, my dad kept a journal of all the people he worked with on the supplier side and the buyer side. It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies.

Agency 138

Agency Hotels Healthcare Enterprise 138

Flatiron Communications

FEBRUARY 2, 2019

Robin Roberts _The Wall Street Journal. Q18) In 2018, we witnessed the rise of “micro” and “nano” influencers? What are they and why can they be more cost-effective for brands seeking consumer engagement? _. _. The ease with which malleable consumers share unverified “news”. . _

Media 41

Media Public Affairs Journalism Retail 41

Sword and the Script

AUGUST 17, 2019

Digital marketing spend tallied up at around $629 billion in the US in 2018. Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

5W PR

MARCH 12, 2018

5W and Lycored took a technical industry standard and turned it into a simple and relatable concept for consumers by breaking beauty out of its proverbial box and creating an emotional connection to ingestible skincare. while promoting positive ideologies surrounding beauty from within and helping people love themselves more along the way.

Video 68

Video Mobile Consumer Advertising 68

PRSay

APRIL 15, 2021

Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good. Companies should consider relationships with their employees and customers/consumers. Follow your gut.”

Company 187

Company Employee Internal International 187

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

MAY 3, 2018

71 percent of journalists and influencers think the public has lost trust in them, according to the recently released 2018 Global State of the Media Report. Trump (@realDonaldTrump) April 8, 2018. Trump (@realDonaldTrump) April 21, 2018. Scott Simon of NPR reports, “Journalism is a dangerous trade in Russia.

Brand 57

Brand Branding Government Ethics 57

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable. Voice Search / AI.

Trends 45

Trends Google Crisis Management Data 45

Flatiron Communications

AUGUST 26, 2018

Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. Civil (@Join_Civil) August 24, 2018. The Wall Street Journal : $15.60/month month (after three-month promo offer).

Journalism 38

Journalism Newspapers Media Print 38

Flatiron Communications

FEBRUARY 17, 2018

but rather it’s because they’re simply not in the business of producing journalism. The better the journalism, the more I’ll wish to consume. — Mediaite (@Mediaite) February 17, 2018. It’s not because what these media outlets are spewing offends my belief set?-?-it it does-?-?but

Journalism 41

Journalism Construction Radio Report 41

Beyond PR

MAY 10, 2018

Responding after the fact — and in the wrong tone of voice — can do much more damage these days than it could before our tech-driven world made consumers the drivers of news. And yet … social media has become the forerunner for news of this nature, helping important topics spread farther than traditional journalism could take them.

Media 45

Media Trends Journalism Technology 45

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. These devices have provided the means for consumers to connect to the internet wherever and whenever. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast.

Report 225

Report Media Advertising Advertising 225

Beyond PR

SEPTEMBER 29, 2017

This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. “It’s time to grow up.

Media 57

Media Advertising Advertising Measurement 57