Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018.

Survey 104

Survey Marketing B2B Content Marketing 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. This type of creative, highly effective activity makes a splash. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. The users then get notified about price changes, sales or brand news. Yes please.

Trends 59

Trends How To Retail Google 59

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. And we’re not alone. 2) Streamlined permissions.

Trends 58

Trends Big Data Creativity Data 58

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018.

Training 399

Training Video Analysis Data 399

NewsWhip

SEPTEMBER 1, 2022

It enabled us to look back at the Euros in 2020 and the World Cup in 2018 and not only explore peaks in online media volume, but also analyze which stories generated the most impact and social engagement. This enabled us to craft a data-informed point of view on how brands can approach the upcoming tournament.

Brand 78

Brand Branding Data Viral 78

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Technology 84

Technology Social Media Tools Trends 84

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. That changed in 2018. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics.

Resources 77

Resources Creativity Publicity Local 77

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek.

Twitter 177

Twitter Advertising Advertising Report 177

Business Wire

AUGUST 9, 2017

Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from and now’s your chance to vote them in and make them a reality. What do you need to know to protect your brand and job when robots and algorithms are shaping your company’s image?

Conference 164

Conference Technology Mobile Analytics 164

Prohibition

JANUARY 7, 2020

With this in mind, brands have found it essential to have an established online presence to retain their audience’s attention and stand out from the crowd. Their aim to celebrate ‘brand love’ and appeal to their target audience through popular British culture has created high levels of success for this bakery chain.

Twitter 62

Twitter Brand Branding Social Media 62

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms.

Trends 45

Trends Google Crisis Management Data 45

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. Creative skills (26%). Image recognition software (4).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. The Thanksgiving to New Year’s period is make-or-break time for many brands. Suddenly, it’s fall!

Retail 136

Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Now is also the time to look at staff planning and start to forecast your 2018 goals and needs (see below.) In addition to simple things like dressing up for Halloween (we are into that, as you can see here) try some truly creative ideas catering specifically to your crew. Look towards 2018. Ask some important questions.

Meeting 136

Meeting Software Product Launch Agency 136

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

JULY 2, 2019

The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. TrendKite finished 2018 with $25 million in revenue and 144% CAGR growth over the last four years. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

PRSay

OCTOBER 11, 2019

But we’re all interested in keeping up with industry trends — and with continuously improving our craft. For example, one of the most common business challenges we see is creating greater brand awareness — but often, the real question is not asked. So the question becomes: What metrics will demonstrate the value of public relations?

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend. within agencies, although this is down from 21% in 2018. billion dollars. What’s driving growth?

Interviews 115

Interviews Agency Industry Measurement 115

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

5W PR

JANUARY 8, 2019

As we say our goodbyes to 2018, let’s also bid farewell to the myths that are incorrectly influencing our decisions. Marketing Myth #2 : Creativity goes down the drain when working with a brand. When working for a campaign for a brand, there can be a lot of rules and red tape. The post Four marketing myths debunked!

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Sponsoring an Event. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

PR 20/20

SEPTEMBER 20, 2018

One huge misconception is that it will reduce or eliminate the human factor of brands. If anything, AI has the potential to allow brands to be more human than ever. Identifying social media trends. How to leverage that data will take some creative brainstorming and some research. It also won’t wipe out jobs instantly.

Marketing 50

Marketing Training Data Ethics 50

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. I want to zoom out a little bit and talk about some of the broader conversations and trends in our industry.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. of company revenues. Marketers said their budgets grew 7.5% 3) The CMO Priorities.

Survey 87

Survey Marketing Exercises Study 87

Waxing UnLyrical

MAY 13, 2019

2018 SBA reports show there are 30.2 One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Circuit City.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Mindful Marketing

JANUARY 1, 2023

” The main benefit of upcycling, or “ creative reuse ,” is intuitive: Items that may have otherwise ended up in a landfill, gain new useful life, thus both reducing waste and the need to expend the resources to produce as many new products. million tons —half of which ends up in landfills.” of clothes a year.”

Apparel 73

Apparel Fashion Training Construction 73

Stephen Waddington

OCTOBER 3, 2019

Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend. within agencies, although this is down from 21% in 2018. billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

Mindful Marketing

JANUARY 1, 2023

” The main benefit of upcycling, or “ creative reuse ,” is intuitive: Items that may have otherwise ended up in a landfill, gain new useful life, thus both reducing waste and the need to expend the resources to produce as many new products. million tons —half of which ends up in landfills.” of clothes a year.”

Apparel 65

Apparel Fashion Training Construction 65

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. They build your brand’s credibility. influencers) over brand advertisements. They create fresh content. This is where influencers come in.

Marketing 80

Marketing SEO Advertising Advertising 80

Beyond PR

MARCH 27, 2018

Influencer and brand ambassador marketing used to be an untapped land of opportunity. Now, everyone is looking for the best ambassadors — a subset of influencers sought-after for their authentic voices and true brand loyalty. But higher demand means brands have to work harder to differentiate their campaigns.

Fashion 73

Fashion Instagram Enterprise Brand 73