Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. It’s that time of year, when thoughts turn to planning for 2018. You know where to find us if you need help with your planning for 2018. This article was originally posted on the Ketchum blog. Thanks for stopping by. Please sign-up here.

Writing 106

Writing Publicity How To Measurement 106

Agility PR Solutions

SEPTEMBER 9, 2018

Whether you are promoting your own online shop or writing service, we bet that you have a lot of features to show your audience. Vlogs—blogs with video content—are proven to be engaging: when choosing between text and video, it is becoming quite obvious that short, interesting visuals are more effective.

Video 60

Video Writing Blogging Social Media 60

Stephen Waddington

OCTOBER 11, 2017

The CIPR is crowdsourcing the knowledge of its members as part of its 70th anniversary celebrations in 2018. The project will reinforce the 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Writing 111

Writing Guidelines Community Pitching 111

The Resolution Blog

DECEMBER 13, 2017

Check out Steph Bridgeman’s blog post on analysing PR data in excel. Steph knows her stuff and more what’s more, she writes in a language we all understand. Make 2018 your year for powerful ‘key performance indicators’ Estimated coverage views are an ideal metric to set as a KPI. Thank you Steph! Happy new year indeed.

Measurement 120

Measurement Data Analytics Tools 120

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. On Thursday, February 15, 2018, at 12:00 p.m. Here are a few of the topics/questions that Julia and the #PRStudChat community will discuss: Q1: Writing skills are crucial for any PR pro. What started as a simple blog, soon became a movement.

Twitter 157

Twitter Storytelling Community Writing 157

Buzzstream

NOVEMBER 10, 2020

So when writing your pitches, avoid including too much fluff or making them dig for the main story. Initially, when writing pitches, I was also guilty of waffling for several lines rather than explaining everything in one concise line and letting the data speak for itself. looks in her BrightonSEO 2020 talk, below, too.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area.

Print 71

Print Resources Technology Interviews 71

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. We’re publishing our editorial calendar for 2018 early to give you plenty of time to work on it for the new year.

How To 75

How To Content Marketing Conference Analytics 75

Cision

JANUARY 11, 2018

As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. 2018 Content Calendar + Template (Why You Need One And How to Use it). At late entry this year, our 2018 content calendar earned a ton of pageviews in December. Top 10 U.S.

Communications 225

Communications Marketing Radio Airlines 225

PR in High Definition

AUGUST 29, 2017

September is looming, and that means it’s back to school and time to get planning for 2018. So, it’s never too early to get your 2018 communications plan sorted. So, it’s never too early to get your 2018 communications plan sorted. Which current KPIs or goals need to be reconsidered or adjusted for 2018?

Writing 48

Writing Measurement Creativity Communications 48

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

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Survey Industry Communications Corporate 74

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Film 69

Film Airlines Corporate Strategy 69

Communications Conversations

NOVEMBER 30, 2018

I now pay attention to this survey if for no other reason than there just aren’t that many surveys of bloggers like this around anymore in 2018 (which, actually, is hard to believe). Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs.

Corporate 100

Corporate Survey Trends Blogging 100

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Writing 49

Writing How To Engineering Education 49

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog. Sahil is a very funny and smart guy, so you’re sure to love his tweets.

Twitter 177

Twitter Advertising Advertising Report 177

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

MAY 10, 2022

In subsequent years, we’ve invited readers of this blog (and newsletter) to the survey and so I’m writing to ask for your help: If you work in comms, please consider taking the survey here. Every year we notify a winner who invariably writes back to say, “I never win anything!”. Second, there are prizes too!

Survey 85

Survey Public Affairs Construction Writing 85

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Read Jim’s insights and my response on Paul Sutton’s PR blog. Media lists, writing, monitoring, coverage reports, brainstorms. Could there be a future standard for article strength? What do you guys think?

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Tools Publicity SEO Measurement 136

Buzzstream

JUNE 20, 2018

From January 1, 2017 until April 26, 2018, our editorial team has earned over 700 links to our websites and content that our bloggers told us about. For the purposes of this blog post I examined the incoming links to the 6 top sites. They share projects on our sites in full as well as promote them on their blogs.

Case Study 70

Case Study Retail Examples Community 70

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Writing 40

Writing How To Engineering Education 40

Communications Conversations

OCTOBER 23, 2017

I spoke at the Minnesota Blogger Conference last week about using your blog for good. Maybe I can’t affect wholesale change with just my actions here on this blog. Here’s what I’m committing to: Writing a post on #HeForShe issues once a month (which female leader do you consider a role model? My female clients.

Leadership 84

Leadership Newspapers Corporate Agency 84

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

PR 20/20

SEPTEMBER 11, 2018

All too often, we hear that our audiences don’t have time to read the blog posts, ebooks or emails we create. Despite what hundreds of blog posts and news articles have said about email, it’s not dying. Write to Doris. Identify your Doris, and write your email is if she is your only subscriber. Subscribe to our blog.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. He is left trying to write down individual tweets, which is both humorous and pathetic. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. Shonali’s PR Virtuosos, blogs, etc.). The next #measurePR Twitter chat will be held on Thursday, July 12, 2018 at 12 pm ET.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” million for the full year in 2018 , the last full year report the company published as a public company. SocialChorus last raised $12.5

Internal 147

Internal International Tools Software 147

PRSay

JUNE 3, 2020

Write a letter to the editor. If you prefer social media, then write a post or submit an article to your Chapter’s blog. In 2018, she was featured as one of 40 individuals in the PRSA Foundation’s “Diverse Voices” book that catalogs career successes and challenges faced by leaders of color.

Local 137

Local Community Conference Writing 137

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 3) Top challenges facing reporters.

Survey 101

Survey Report Media B2B 101

Flack's Revenge

FEBRUARY 6, 2018

Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead us to connect more with each other.” January 2018 – Facebook will now deemphasize publisher content. January 2018 – Facebook will put more local news in the news feed.

Facebook 120

Facebook Journalism Local Google 120

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. Writing the rules and providing guidance in a positive, inclusive, and clear (non-legalese) manner. By the nature of the profession, PR pros are morally bound to act ethically.

Ethics 110

Ethics Industry Publicity Analysis 110

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. Find the 2018 Trust Barometer here.). A client’s writing and speaking styles will have subtle differences.

Communications 141

Communications Employee Leadership Writing 141

Doctor Spin

DECEMBER 26, 2023

Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. The Blog Project: 10 Years of Improving My English. The Blog Project: 10 Years of Improving My English. Doctor Spin | The PR Blog. I’m also constantly re-writing a book on public relations called “Amplify.” Doctor Spin | The PR Blog. 2 Silfwer, J.

Leadership 52

Leadership Blogging Course Resources 52

Onclusive

DECEMBER 22, 2017

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. AirPR: How do you see PR & content marketing evolving in 2018? In terms of getting noticed? Jon: “ We’re just beginning to scratch the surface on AI and AR.

Interviews 294

Interviews Strategy Content Marketing Advertising 294