Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Film 69

Film Airlines Corporate Strategy 69

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog. Sahil is a very funny and smart guy, so you’re sure to love his tweets.

Twitter 177

Twitter Advertising Advertising Report 177

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 150

Company Tools Technology Software 150

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Read Jim’s insights and my response on Paul Sutton’s PR blog. What do you guys think?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Here we go….

Software 101

Software Reddit Marketing Survey 101

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. He is left trying to write down individual tweets, which is both humorous and pathetic. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. The company sells services and was using proprietary technology to assist in the delivery of those services. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post?

Marketing 78

Marketing Publicity Survey Study 78

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. What makes them appear strong, is actually a weakness.

Technology 81

Technology Company Analytics Writing 81

Shift Communications

SEPTEMBER 18, 2017

Let’s take the organic traffic from my personal blog as an example. Suppose I extract five years’ data from my blog of traffic from search: This traffic data tells me when my audience is searching for topics of interest that my blog answers. This is what my 2018 looks like: What do we see above? What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

Stephen Waddington

NOVEMBER 26, 2017

I published more than 5,000 words on my blog last week with thanks to the Posh Geordie, Karan Chada and Marcel Klebba. This is a calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. We’ll make it even better in 2018. It’s important.

Analysis 60

Analysis Community Local Blogging 60

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Originally known as West Corporation , the company entered the PR tech space when it acquired a $335 million PR tech business from Nasdaq , which included the press release distribution service GlobeNewswire in 2018. PR tech mentions.

Software 154

Software Tools Print Technology 154

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Transparency. Personalization.

Social Media 156

Social Media Trends Media Instagram 156

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. ” ​ Subscribe to Mindful Matters blog.

Ethics 95

Ethics Advertising Advertising Analysis 95

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. And it’s not just the startups anymore. Fake press releases on major wires.

Software 93

Software Banking Technology Data 93

Beyond PR

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 64

Communications Marketing Radio Airlines 64

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Alexa Lemzy is the blog editor and customer service maven at TextMagic. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers.

Mobile 109

Mobile Social Media Marketing Media 109

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. This month happens to be the one-year anniversary for the PR Tech Sum.

Pitching 84

Pitching Survey System Technology 84

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Journalists want to write stories that will engage their readers. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. Please support my blog by sharing it with other PR- and communication professionals. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

Critical Mention

FEBRUARY 28, 2019

According to Statista , in the fourth quarter of 2018 for Facebook, in particular, it was found that 1.52 Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. billion active users visited Facebook daily.

Facebook 62

Facebook Infographics Financial Writing 62

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. You can also collaborate with them and request that the influencer mentions your brand on their blog or post one of your articles.

Marketing 80

Marketing SEO Advertising Advertising 80

Communications Conversations

FEBRUARY 8, 2018

And, I think I can point to seven posts from my blog in 2013 as proof: Some of the hottest social networking sites of 2013 aren’t even around anymore. How to: Write Foursquare tips on behalf of brands with multiple locations. In January 2018, that number had swelled to 800 million. Foursquare. In others, not so much.

Social Media 60

Social Media Trends LinkedIn Media 60

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Sign up here.

Software 102

Software Analysis Data Tools 102