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PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Where is your company in its public relations planning for 2018? It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Audit the past year.

Exercises 136
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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. 5 tech PR trends. Privacy regulations.

Trends 157
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3 PR Trends to Watch in 2018

The Proactive Report

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. All kinds of agencies are pushing to get a piece of the pie.

Trends 124
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. >>> Can your agency bring big ideas and execute? I’m blaming it on the blur that’s been time the last several months.

Internal 147
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Tips For Being A Kick-@$$ PR Intern

Shift Communications

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. Senior Account Executive (Previously PR Intern on the consumer team). Compete with yourself.

Internal 102