Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. Agencies typically seek specialist financial support to help with the tax relief application process. “We

Agency 171

Agency Enterprise Software Financial 171

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. All kinds of agencies are pushing to get a piece of the pie.

Trends 124

Trends Data-Driven PR Data System 124

PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. We’re in the midst of a time of massive disruption in our profession, and it’s shifting the fundamentals — the structure of agencies and teams, the workings of agency-client partnerships and the ways we employ and deploy talent.

Measurement 95

Measurement Creativity Analytics Groups 95

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. cta] The post 2018 PR Trends: Social Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

Social Media 111

Social Media Trends Video Media 111

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. cta] The post Top Public Relations Trends in 2018: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Disruption of industry stalwarts is inevitable. Companies at their apogee today may find themselves at their perigee within months.

Trends 161

Trends Publicity SEO Advertising 161

The Resolution Blog

SEPTEMBER 25, 2018

FuturePRoof or PR Week You’re now in the swing of the week so it’s a good time to make sure you’re clued up on the latest industry news about events and agency movers and groovers. Available on… iTunes , Google Play , Overcast , or Stitcher Tuesday?—?#FuturePRoof Available in i Tunes Wednesday?—?For

Google 120

Google SEO Local Data 120

Shift Communications

JANUARY 8, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. cta] The post 2018 PR Trends: Paid Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. More Paywalls Go Up. Christopher S.

Video 96

Video Trends Media Advertising 96

Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. cta] The post 2018 PR Trends: Search Marketing [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Video 88

Video Trends SEO Marketing 88

Shift Communications

JANUARY 12, 2018

However, in 2018 brands will be challenged by their consumers to take a stand on issues and, unfortunately, inevitable tragedies – without expecting anything in return. The keys to creating such power-filled moments in 2018 will be authenticity and action. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

5W PR

OCTOBER 18, 2018

Meaning, the same consolidation that is happening the realm of ad-tech and media, happened around the same time 5 years ago as consultancies were beginning to encroach on the traditional advertising agency model. What were the hot topics that brands and agencies were discussing? What trends did you see come out of AWNY this year?

Advertising 89

Advertising Advertising B2B Creativity 89

5W PR

JULY 17, 2018

Here’s how groups can define their brand in 2018. The post Defining Your Online Brand In 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Begin with an Online Audit. The first step in effectively defining a brand, is figuring out what people are already saying about the company in question.

Brand 97

Brand Branding Social Media Advertising 97

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. cta] The post 2018 PR Trends: Earned Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Press Releases Continue Their Slow Demise.

Video 83

Video Trends Media Reputation 83

Shift Communications

NOVEMBER 15, 2017

Before you start PR planning for 2018, here are five data-driven areas to consider analyzing to understand how your client stacks up against competitors based on their marketing and PR performance. From there, you’ll know what content to push harder on and what to leave behind in 2018. Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

5W PR

SEPTEMBER 13, 2018

As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. The post Campaign Recap: Indie Beauty Expo 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. – Kerri, AVP, Beauty & Grooming Practice.

Trends 94

Trends Trade Shows Community Instagram 94

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018. Want to see how to do this for your blog? Here’s how. 3 CATEGORIES OF PR AND EARNED MEDIA. Not sure where to start?

Analytics 74

Analytics Google Measurement Data 74

Agility PR Solutions

JUNE 30, 2019

PR agency profitability was 16.3 percent of net revenues—a sizeable drop from a year ago when agencies reported a percentage of 18.0, The post PR profitability took a dip in 2018—which firm sectors performed best? according to PR professionals responding to the annual Benchmarkingsurvey conducted by Gould+Partners.

Agency 65

Agency Report Publicity 65

Shift Communications

JANUARY 5, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. cta] The post 2018 PR Trends: Owned Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

Video 60

Video Trends Media Tools 60

Agility PR Solutions

OCTOBER 22, 2018

The fast food industry improved its emotional connection with consumers this year, moving up from eighth to sixth place in the 2018 Brand Intimacy Report, which is the largest study of brands based on emotions, from intimacy marketing agency MBLM. The top three in the industry were Starbucks, Chick-fil-A and Chipotle.

Brand 60

Brand Branding Study Consumer 60

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: Breaking Down the Results from the 2018 PR Salary Survey. Talk to Us !

Survey 103

Survey Marketing B2B Content Marketing 103

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Agency $88,000. Senior vice president (agency): $165,000.

Survey 112

Survey Agency Report Corporate 112

Agility PR Solutions

JANUARY 8, 2019

Since 2003, food and beverage marketing communications agency Hunter Public Relations has commissioned a study annually to identify the top food news stories according to the opinions of Americans. The post Most important food news stories of 2018 ranked by Hunter PR appeared first on Agility PR Solutions.

Study 60

Study Agency Publicity Communications 60

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. ZC: I was growing my agency and once we reached about 15 people, I wanted to improve our workflow, data insights and accountability across the team and campaigns.

Software 145

Software Agency Pitching Analytics 145

Inbound PR

DECEMBER 4, 2018

Running a PR agency isn't easy. The World PR Report 2018-2019 looks at the state of PR agencies around the world, the type of growth and challenges they are facing and suggests areas of future-looking trends. 7 Learnings about the State of PR Agencies. Here we go.

Agency 56

Agency Training Trends Report 56

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. JD Lasica (@jdlasica) August 16, 2018. Measuring impact.

Tourism 45

Tourism Travel Mobile Nonprofit 45

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Threepipe became the first UK PR agency to acquire an SEO firm last year. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Maxim Behar

AUGUST 24, 2021

Maxim Behar's leading PR agency M3 Communications Group, Inc. was awarded with Silver in the PR Agency of the Year in Europe category at the international competition Stevie International Business Awards 2021. Maxim Behar was also awarded with Bronze in the CEO of the Year category in 2018. M3 Communications Group, Inc.

Groups 52

Groups Agency Communications Internal 52

Sword and the Script

DECEMBER 16, 2017

Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. Can your agency bring big ideas and execute? The post Earned Media Poised for New Prominence in 2018 [UML] appeared first on Sword and the Script. PR Strategy: Paid Media Tactics for Earning Media. 2) B2B prioritizing budgets for earned media.

B2B 83

B2B Media Survey Advertising 83

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 91

Agency Trends Marketing Survey 91

5W PR

MARCH 23, 2018

What Are Some Exciting New SEO Features to Look Forward to in 2018? When our PR teams are able to place our clients on top-tier sites, it enhances the authority of the sites we are working with – ultimately increasing their rankings. It’s a team effort here and it’s awesome to see it all come together.

Interviews 84

Interviews Agency SEO Google 84

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018.

Training 399

Training Video Analysis Data 399

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. In 2018 half-life of a news story can be hours and often minutes. Yesterday’s news literally became the wrapping for today’s fish supper.

Tools 203

Tools Web Banking Wikipedia 203

PRSay

FEBRUARY 1, 2018

Cultural inclusion in the workplace will be a high priority for agencies and clients. We will see more agencies creating new service offerings based on their clients’ needs to communicate to their stakeholders — primarily, to their employees — on issues relating to D&I in the present political climate. ” –Angela K.

Employee 105

Employee Corporate Agency Reputation 105

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

AUGUST 1, 2022

However, 36% also said they will send more work to outside resources such as agencies and freelancers. Execution or “an extra pair of hands” is the top reason respondents say they hire an agency. Sixty percent are in-house communicators; another 15% work for agencies and 25% are self-employed as consultants or freelancers.

Survey 127

Survey Communications Measurement Internal 127