Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

Stephen Waddington

FEBRUARY 4, 2019

Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. million in 2018. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. As a result, podcasting is underserved by advertising.

Measurement 90

Measurement Analytics Comparison Data 90

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. At the heart is trust.

Radio 64

Radio Pinterest Television Government 64

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. The result was an all-boats-rise in the advertising market. Earned media appears across a variety of channels and outlets, including social media, journalistic outlets, and online communities.

Media 230

Media Measurement Advertising Advertising 230

Stephen Waddington

JULY 28, 2020

Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Paying for tools Investment in software tools has historically flowed into more lucrative areas of marketing tech such as advertising, demand and performance. Until recently few PR agency or communication team budgets had a line item for tools. “By

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

MAY 8, 2023

Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York. My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. What story or stories are you most proud of?

Automotive 86

Automotive Report Meeting Radio 86

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Community building (27%). Strategic planning (42%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

AUGUST 28, 2018

As part of the combined ICN and Influencer Network, we’ll continue to provide a platform for independent experts from the technology community to share their insights and ideas with our readers. One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ].

Technology 67

Technology Advertising Advertising Community 67

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. Community Involvement.

Measurement 149

Measurement Education Social Media Film 149

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” In 2018, the most recent edition, there were nearly 7,000.

Agency 97

Agency Trends Marketing Survey 97

Mindful Marketing

NOVEMBER 28, 2019

GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”

Marketing 93

Marketing Nonprofit Case Study Small Business 93

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Registration opens in October 2018, but you can sign up now for event updates and a special discount code. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

Stephen Waddington

OCTOBER 10, 2018

Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree. A Facebook community in numbers And I counted the numbers. Not bad for a community of less than 5,000. The alternative is to spend money through Facebook advertising. In 2018, this number was 95.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree. A Facebook community in numbers And I counted the numbers. Not bad for a community of less than 5,000. The alternative is to spend money through Facebook advertising. In 2018, this number was 95.

Local 60

Local Facebook Media Government 60

Karen Freberg

DECEMBER 11, 2017

Now, what we are seeing now and as we head to 2018, it is micro-influencers. Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. What actions have you been able to spark in your community?

Education 41

Education Energy Community Brand 41

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. This is the basis of the company’s 2018 Global Media Report which I summarized here.

Case Study 118

Case Study Software Data Web 118

wiredPRworks

JUNE 10, 2020

According to the Entertainment Software Industry, 2018 was a record-breaking year with total video game sales exceeding $43.4 As an avid gamer myself, I can’t wait to connect with other gamers, and the wider IGN community in a new, connected and innovative way, through Yappa.”. Video Game Industry Statistics. About IGN Entertainment.

Video 52

Video Local Tools Conference 52

Stephen Waddington

OCTOBER 28, 2019

It follows the acquisition of ResponseSource, a network that connects media and influencers, in 2018. Its clients are a mix of enterprise brands such as Heineken, Mazda, NBC and Paramount and advertising agencies such as BBDO, Group M and Mother. #2 3 AI is over hyped by the PR vendor community.

Marketing 60

Marketing Analytics Tools Data 60

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. A lot has happened in social media since the first version of this certification was released back in 2018. Twitter Flight School. Two years in social media is a lot!

Education 59

Education Social Media Media Resources 59

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients. – print advertising. – pay per click advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Registration opens in October 2018, but you can sign up now for event updates and a special discount code. trillion in 2019, ramping up to $3.9

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

NOVEMBER 30, 2022

Or use these events to drive media relations and community conversation. are all important questions to pose and define to help you figure out how you’ll market to each segment of contacts in 2018. However, take this question a step further by brainstorming how to grow numbers with lead generation campaigns in 2018. >>

Marketing 52

Marketing Technology Internal International 52

Presspage

MARCH 13, 2018

. “One thing that brand managers can do to combat decreased reach is to make content customer focused rather than having content that is always self-promoting,” says Cassie Gonzalez, community manager and marketing coordinator for OnePitch. This revised article has been published before on PRdaily.com on February 22, 2018.

Facebook 113

Facebook Social Media Analytics Blogging 113

Beyond PR

SEPTEMBER 29, 2017

” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. The result was an all-boats-rise in the advertising market. Far from it.

Media 57

Media Advertising Advertising Measurement 57

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. It successfully engaged the local community in a range of activities for youngsters and adults living with a disability. Following the huge success in 2018 of Gosh! We hope you enjoy our end-of-year recap!

Sports 52

Sports Film Local Exercises 52

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. The post PR Winners: The Best Stories of 2018 appeared first on Crenshaw Communications.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. 1) How would you characterize the state of marketing in 2018? In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Karen Freberg

NOVEMBER 1, 2017

I am pleased, and extremely excited, to announce a new class I am going to be offering in the Spring 2018 semester: Advanced Social Media Strategy , otherwise known as #FrebergSM. If you have been following me on Twitter, you would have seen some of these updates already in place. But, this advanced class is going to be pretty awesome.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.

Survey 74

Survey Trends Communications Storytelling 74

Sword and the Script

DECEMBER 10, 2019

.” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Finally, 2024 also brings another U.S.

Writing 198

Writing Communications Marketing B2B 198