Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. As part of the combined ICN and Influencer Network, we’ll continue to provide a platform for independent experts from the technology community to share their insights and ideas with our readers.

Technology 67

Technology Advertising Advertising Community 67

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding. Chris Lynch: Is print media dead? Brian Braiker: No.

Report 225

Report Media Advertising Advertising 225

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business.

Publicity 128

Publicity Government Guidelines Facebook 128

Mark My Words

FEBRUARY 15, 2021

They are connected to the communities their artists speak to around the world. It wasn’t until August 2018 that the organisation’s social mission crystallised. So why do stars want to sign with Roc Nation in particular? It’s more than a talent agency,’ says publicist Mark Borkowski. Europe felt like a natural place to expand.’.

Sports 60

Sports Government Agency Pitching 60

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients. – print advertising. – pay per click advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. In April 2018, the company was thinking about how it’s going to reshape its future. How does that work?

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 12) July 30, 2018: ShareIQ. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers.

Technology 12

Technology Software Company Marketing 12