Sword and the Script

MARCH 2, 2021

In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. BuzzSumo introduces journalist profiles. Journalists see right through it.

Company 151

Company Tools Technology Software 151

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. The 2017 digital customer journey is way different from even two years ago. SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Critical Mention

JUNE 29, 2018

He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. If you want to write a piece of software there are 1,000 correct answers, so I keep everyone on the same page and keep the process moving. He played a crucial role in the platform’s transition to Amazon Web Services in early 2017.

Engineering 97

Engineering Interviews Media Software 97

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. The core algorithm linked to quality appeared around March 8, 2017.

Google 259

Google Digital PR Mobile SEO 259

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. If you still live in the dark ages in which you write a news release from scratch, then send it up the chain of command for approvals and changes, then take it back for re-writes, then send it for a final approval, then you disseminate the information to the world, you have a lot of work to do.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

Presspage

MAY 16, 2017

Backlinks still rule Backlinks are the incoming links to your web pages, and despite claims suggesting otherwise, they are still the most critical element to a well ranking page in search. Google will attribute greater SEO value if your web page is linked from a high quality source (e.g. Think about your content calendar for 2017.

SEO 60

SEO Mobile Web Google 60

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Is it time for that web analytics session?

Writing 149

Writing Education Pinterest Creativity 149

Cision

JUNE 26, 2017

Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Which means pretty much all marketing pros who want to stay on top in 2017.) Fill the frame.

Instagram 109

Instagram How To Mobile Community 109

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet.

Report 81

Report YouTube Privacy Web 81

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? Blog posts in 2017 are taking longer to write and are longer in length. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. How Long Does it Take to Write a Blog Post?

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing.

Software 115

Software Tools Publicity System 115

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.”

Twitter 77

Twitter Radio Social Media Print 77

The Resolution Blog

DECEMBER 13, 2017

Providers such as Compete, Alexa and Similarweb all provide estimated web traffic based on last month. Steph knows her stuff and more what’s more, she writes in a language we all understand. For now start to review some of coverage from 2017 and apply the formula. Site vs. page traffic According to SimilarWeb.com (A free tool!)

Measurement 120

Measurement Data Analytics Tools 120

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. 1) How long does it take to write a blog post? While the number of bloggers writing shorter posts (between 500-1,000 words) is down, those writing 1,000 or more words per post rose.

Study 80

Study B2B Marketing Survey 80

Sword and the Script

MAY 16, 2020

The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). 542 from the U.K. and 348 from Canada.

Survey 170

Survey Media Relations Pitching Media 170

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. Google continuously updates its algorithms to rank blog posts and web pages.

SEO 93

SEO Strategy Google Engineering 93

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. What impact have they had on your business and/or web or social footprints? Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

Communications Conversations

FEBRUARY 22, 2017

This means browsing the web, finding interesting articles to share, writing up the posts and sending to said executive. It’s 2017 and LinkedIn STILL doesn’t have threaded comments. Specifically, I’m talking about these five areas: #1: Ability to review a person’s (i.e., executive’s) shares.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Stephen Waddington

DECEMBER 30, 2019

The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

Government 103

Government Education Print Ethics 103

Presspage

JANUARY 17, 2018

Even if your organization created that snazzy story and video package, it’s not exclusive when it appears all over the web, says Shel Holtz. “We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?”

SEO 60

SEO Engineering Mobile Pitching 60

Norton's Notes

MARCH 21, 2017

Can you tell us a little bit about yourself and what made you start writing your blog? So I try to think of less is more with my personal blog, as there is too much noise out there already, I tend to start writing a post when I see something that provokes a reaction inside of me. How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. More importantly, you can see follow on actions all the way through to a web site goal or event such as registration, downloads and demo requests, for example. Platform availability high.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. See Review Marketing Becomes Top Priority for 2017 ).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Some of us willingly share more with strangers on the web than we would at the holiday dinner table.

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

MAY 22, 2017

It’s time to go back to the basics; keep these three press releases best practices in mind when writing your next release. No one wants their press release to read like a big block of text, especially when 55 percent of web visitors spend less than 15 seconds actively reading a webpage.

Case Study 40

Case Study Study Trends Web 40

Sword and the Script

NOVEMBER 1, 2016

Today I spend most of my waking hours building similar platforms for clients, and many evenings reading, studying or writing about the subject. My ideas are sometimes syndicated or shared in a variety of places around the web. In fact, you can almost write a complete sentence from the analysis.

Marketing 60

Marketing Study Survey Content Marketing 60

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. A 2017 analysis of 1.4 Or simply put — driving revenue. Not to mention, it’s cost-effective compared to traditional marketing.

Strategy 67

Strategy How To B2C Content Marketing 67

Norton's Notes

NOVEMBER 22, 2016

It quickly became a fundamental element of the interactivity of the social web. Yet to proclaim 2017 as the death of blogging is naïve, and it’s important to understand why. Blogging by definition is a regularly updated web page either personal or on a specific topic, often expressed in an informal one on one style.

Blogging 28

Blogging Marketing Web Twitter 28

Beyond PR

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. The core algorithm linked to quality appeared around March 8, 2017.

Google 64

Google Digital PR Mobile SEO 64

PR 20/20

AUGUST 17, 2017

Here’s a collection of 15 quick wins and campaign ideas from my presentation at JumpStart’s Startup Scaleup August 2017 event. Audit top entry points, exit points, engagements and overall web opportunities to better convert onsite traffic. Write the Guide to __ RFP and make sure your company has solid responses.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. Ever look at a product online, decide not to buy it, and subsequently notice ads for the product are following you around the web? In addition, dashboard-style views are personalized for users.

Internal 64

Internal International Data Media 64

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. Here’s our must-have list.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic.

Marketing 190

Marketing Content Marketing Data Social Media 190