Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. See Review Marketing Becomes Top Priority for 2017 ). – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. More importantly, you can see follow on actions all the way through to a web site goal or event such as registration, downloads and demo requests, for example. Platform availability high.

Case Study 118

Case Study Software Data Web 118

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.)

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. Ever look at a product online, decide not to buy it, and subsequently notice ads for the product are following you around the web? 3) Meltwater updates UX, adds new projects feature.

Internal 64

Internal International Data Media 64

Beyond PR

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. The core algorithm linked to quality appeared around March 8, 2017.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic.

Marketing 192

Marketing Content Marketing Data Social Media 192

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Mindful Marketing

NOVEMBER 27, 2020

The DOJ recently levied an antitrust lawsuit against Google, “alleging that the online giant engaged in anticompetitive conduct to preserve monopolies in search and search advertising.” Then, as companies and consumers increasingly spent time online, the firm kept improving its product and riding the wave of web success.

Google 98

Google Engineering Advertising Advertising 98

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature. Improved Comments Plugin.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

OCTOBER 31, 2017

In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. If you look at your web analytics, chances are most businesses, many of those visitors are new rather than returning. Tips for inviting raised hands: Advertising on your own platform. Reporting on data. Custom audiences.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 66

Meeting Automotive Engineering Media 66

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. PR manager shows organizations how to leverage web networks for business development purposes. In this case, PR manager plans and runs advertising campaigns.

Infographics 63

Infographics Corporate Policies Reputation 63

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 190

Financial Reddit Advertising Advertising 190

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts).

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts).

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. How did it work? 11) Quick hits.

Software 103

Software Analysis Data Tools 103