The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore. Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

JANUARY 25, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. The measure of trust between the well-informed public and the general population is getting further apart. (All three ranked at 60%.) These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide. The Trust Gap Widens.

Digital PR 100

Digital PR System Engineering Training 100

Presspage

AUGUST 15, 2017

the importance of measurability. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Onclusive

NOVEMBER 29, 2017

Finalists will be announced for 2018 on December 6, 2017. The call for speakers is currently open and ends December 15, 2017. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Only 39 trophies are awarded each year. Dates: March 20-22, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.”

Media 230

Media Advertising Advertising Measurement 230

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). But this too is also changing.

Tools 189

Tools Software Enterprise Measurement 189

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. Disruption happens to industries measured in weeks and months rather than years or epochs. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. The measure of trust between the well-informed public and the general population is getting further apart. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in media is now at an all time low. The Trust Gap Widens

System 100

System Training Engineering Employee 100

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Learn to Measure Success. However, measuring this is not an easy task.

Strategy 244

Strategy How To Media Measurement 244

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 225

Measurement Tools eBook Content Marketing 225

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 11 There is no line.

Publicity 166

Publicity Marketing Healthcare Television 166

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% Vice President, Marketing Technology. Let’s dig into everything they announced. Audience Growth. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

Shift Communications

AUGUST 7, 2017

On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Vice President, Marketing Technology.

Twitter 92

Twitter Social Media Media Conference 92

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. The measure of “best” in this case is unique page views. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success.

Blogging 91

Blogging B2B Content Marketing Trade Shows 91

Shift Communications

MAY 11, 2017

Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer. Vice President, Marketing Technology. cta] The post State of Social Q1 2017: Snapchat Reveals Little, Saturated Already? What do these results mean for you? What else did Snapchat reveal?

Advertising 97

Advertising Advertising Facebook Social Media 97

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Consider technology tools. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology.

Internal 147

Internal International Employee Mobile 147

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. You may need to use technology to track these metrics.

Marketing 157

Marketing Guidelines Measurement Analytics 157

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. How Cision® Impact Measures Earned Media. Top 10 U.S.

Communications 64

Communications Marketing Radio Airlines 64

Shift Communications

FEBRUARY 7, 2018

Marketers should install the new Pixel in tag management and analytics systems, then measure to see how much of their traditional web audience is reachable via Snapchat. Vice President, Marketing Technology. If it turns out that audiences are engaged, run some test ads to see how it performs versus other channels. Christopher S.

B2C 74

B2C Web Advertising Advertising 74

5W PR

MAY 16, 2017

After scouring all corners of McCormick place, one thing was clear – technology and design reigned supreme during this year’s product showcase. SMEG blends technology and style to create some of the most innovative, yet quirky, appliances on the market. These days, purpose-driven kitchen tools are delivering measurable benefits.

Internal 68

Internal International Print Skype 68

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 16

Technology Company Software Marketing 16

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. To communicate effectively across a full range of platforms and technologies. Chartered status is typically recognised a measure of competence within a profession.

Publicity 179

Publicity Ethics Training Education 179

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. It all comes down to using data and technology to craft relevant content and campaigns, identify influencers and measure results against business goals.

Data 145

Data How To Storytelling Analytics 145

PRSay

NOVEMBER 16, 2016

Mobile technology is transforming how businesses communicate. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. This plan brings vision, intention and qualitative and quantitative measures to track our progress.

Privacy 60

Privacy Mobile Ethics Conference 60

Shift Communications

JANUARY 3, 2017

Which is why in 2017, we at SHIFT are making one very specific resolution – to ask why when it comes to client and prospect asks, particularly those that don’t seem to be grounded in business goals and therefore are more complex to measure when it comes to actual influence and impact at a business level. Right Message. Right Time.

Media 104

Media Training Technology Consumer 104

Cision

OCTOBER 16, 2017

Bob Evans (@bobevansIT) October 11, 2017. Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. Finally, data should be used to measure what worked for any given campaign.

Media 149

Media Pitching Data Technology 149

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. The post Marketing Budgets, Planning and Benchmarks for 2017 [UML] appeared first on Sword and the Script.

Marketing 60

Marketing Survey B2B Study 60

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. B2B technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

DECEMBER 12, 2016

It’s easy to point to generational divides in technology. They go where they can obviously measure success. And that leads me to measurement. The game changer has always has been measurement. But we are at the point in social media’s lifecycle where nothing one does with it is a surprise anymore. But not how you think.

Social Media 120

Social Media Media Measurement Advertising 120

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. 8) History and backstory. 9) PR tech assessment.

Software 143

Software Tools Publicity System 143

Shift Communications

OCTOBER 10, 2017

Example: MarketingProfs B2B Forum 2017. Using graphing technology, we look at the people most talked about at a conference. Most influencer identification methods rely on fairly crude measurements like number of followers or re-shares, but at an event, we want to know who everyone else listens to. Conference Influencers.

Conference 114

Conference Data Marketing B2B 114

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. Given that AirPR is a PR technology company, we get a front-row seat to some of the best and brightest PR professionals in the industry, individuals who care deeply about whether or not their work is driving website traffic, sales and so forth.

Measurement 136

Measurement Analytics Data Conference 136

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. GoToMeeting analyzed 250,000 webinars held in 2017 – so the data is a little older – to produce this report. About half of businesses outsource some content marketing. The metrics content marketers track.

Content Marketing 151

Content Marketing Study Blogging Marketing 151

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology. © Stephen Dupont, 2017. Make sure it’s two pages or less.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160