Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. A Simple Measure of Marketing Many Businesses Miss. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward.

Survey 60

Survey Blogging Corporate Analytics 60

PRSay

JULY 10, 2018

Analyzing this tension in an October 2017 article on Forbes.com, Kalev H. companies that have web presences in Europe or market products there. While we need measures to safeguard our information, it’s equally important to consider the ethics of the data we curate and use. Facebook has also updated its privacy policies.

Ethics 247

Ethics Data Privacy Policies 247

wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. Influencer Marketing Social Media News April 2017. Instagram Social Media News April 2017. LinkedIn Social Media News April 2017. Facebook Branded Content Updates.

Social Media 49

Social Media Pinterest Media Instagram 49

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. But don’t just measure the success of your program.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Presspage

OCTOBER 12, 2017

The “S” is a security measure to ensure the safe and encrypted connection with a server. To prevent that, a security measure such as SSL can be implemented. Luckily, adapting to SSL is not new and most IT helpdesks, web developers and software or server providers know how to handle a migration to HTTPS.

SEO 74

SEO Web Privacy Google 74

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. The 2017 digital customer journey is way different from even two years ago. DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

JUNE 10, 2017

It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead? Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. See these related posts: Twilight of Web 2.0:

Trends 86

Trends Marketing Mobile Web 86

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. The metaverse, Web 3.0, PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. PR needs to track customer behavior, web traffic and revenue generated from communications programs. Data can also help communicators tell better stories.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. 1) Predictions for PR in 2017. 2) Predictions for Content Marketing in 2017. Many will jettison the click addiction in favor of trust as a means of measurement.”.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Users access these functions by logging into the product through a web browser. What I saw was quite impressive.

Software 115

Software Tools Publicity System 115

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”.

Study 64

Study Marketing B2B Apparel 64

The Resolution Blog

DECEMBER 29, 2017

Content creation activity plus a media sell in 2017 activity to review? 2017 Metric to take forward to 2018? Once you’ve found coverage from similar activity review why it was a success and the metrics that demonstrated that. Here’s an example; 2018 activity? It’s likely to be social shares.

Google 120

Google Analysis Comparison Data 120

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

PR in High Definition

JUNE 21, 2018

It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too. In 2017, Amazon and Microsoft announced a partnership in order to strengthen Cortana and Alexa by combining both virtual assistants. Siri and Cortana will refer you to the top web results.

Google 67

Google SEO Technology Engineering 67

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. I’m convinced the results were far better, but that’s what we had the means to measure. They write quality posts. Talk to Us !

Study 80

Study B2B Marketing Survey 80

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. What impact have they had on your business and/or web or social footprints? Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Sword and the Script

JANUARY 20, 2018

They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. — supersaurs (@supersaurs) November 1, 2017. Content marketers are essentially using the web to borrow a proven approach taken by publishers since the invention of the Gutenberg.

Case Study 99

Case Study B2B Study Marketing 99

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Is it time for that web analytics session? Could an investment in visual design pay off? Hate numbers?

Writing 149

Writing Education Pinterest Creativity 149

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.” About Chris Lynch.

Media 57

Media Advertising Advertising Measurement 57

PR in High Definition

JUNE 22, 2018

It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too. In 2017, Amazon and Microsoft announced a partnership in order to strengthen Cortana and Alexa by combining both virtual assistants. Siri and Cortana will refer you to the top web results.

Google 48

Google SEO Engineering Technology 48

PR in High Definition

JUNE 21, 2018

It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too. In 2017, Amazon and Microsoft announced a partnership in order to strengthen Cortana and Alexa by combining both virtual assistants. Siri and Cortana will refer you to the top web results.

Google 48

Google SEO Technology Engineering 48

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. See Review Marketing Becomes Top Priority for 2017 ).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Norton's Notes

MARCH 21, 2017

How do you measure the success of your blog? I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner. What key trends do you think we will see in relation to how PRs create content in 2017? Persistence is still a strong strength in media relations in 2017.

Interviews 35

Interviews Writing Blogging Social Media 35

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Some of us willingly share more with strangers on the web than we would at the holiday dinner table.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

NOVEMBER 30, 2022

Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. To start, pull associated costs in areas like software (marketing automation, CRM system, web hosting), advertising, partners (agencies, designers), and events (tradeshows, webinars). Performance. Achievable.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

NOVEMBER 1, 2016

My ideas are sometimes syndicated or shared in a variety of places around the web. In 2017, I predict we’re going to see a dramatic thinning of the martech and adtech landscape both through acquisition and attrition. A flood of new martech vendors have entered the space and have hyped the concept.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Ever look at a product online, decide not to buy it, and subsequently notice ads for the product are following you around the web? Only two other companies that I’m aware of are currently able to measure earned media in this way.

Internal 64

Internal International Data Media 64

Norton's Notes

NOVEMBER 22, 2016

It quickly became a fundamental element of the interactivity of the social web. Yet to proclaim 2017 as the death of blogging is naïve, and it’s important to understand why. Blogging by definition is a regularly updated web page either personal or on a specific topic, often expressed in an informal one on one style.

Blogging 28

Blogging Marketing Web Twitter 28

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 7 Measurement.

Communications 115

Communications Publicity Survey Newspapers 115

PR 20/20

AUGUST 17, 2017

Here’s a collection of 15 quick wins and campaign ideas from my presentation at JumpStart’s Startup Scaleup August 2017 event. Measure which verticals are performing best and where you can see the most potential for growth. Audit top entry points, exit points, engagements and overall web opportunities to better convert onsite traffic.

Marketing 49

Marketing eBook Case Study Comparison 49

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. Want to build a strategy in 2017 that's measurable, attainable, and above all, actionable? SEO is about making our websites become the sources Google cannot help but use for answering queries.”.

SEO 40

SEO Content Marketing Strategy How To 40

Shift Communications

OCTOBER 14, 2016

, executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. With a variety of measurement categories available, it can be challenging to select the right mix.

Measurement 60

Measurement How To Trade Shows Analytics 60

Cision

APRIL 27, 2017

Ron Culp (@Culpwrit) April 26, 2017. The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. Cision (@Cision) April 26, 2017. Cision (@Cision) April 26, 2017. Cision (@Cision) April 26, 2017. pic.twitter.com/5iEc1ytxLw. — ” @ginidietrich #CisionWorldTour.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Wishing you a safe and happy holiday season.

Writing 193

Writing Communications Marketing B2B 193