Remove 2017 Remove Journalism Remove Pitching Remove Trends
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4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. Today I thought I’d take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years. Trend #1: Newsrooms are more barren than ever. Trend #3: The problem of the paywall.

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Meet the Media: Alex Keenan, Associate Editor of Fleet Maintenance

Bianchi Biz Blog

Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 97
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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Data Journalism. Trend Spotting.

Training 370
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Is PR is sending more pitches during COVID-19? [PR Tech News]

Sword and the Script

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Here are some compelling reasons why tech PRs should embrace the trend. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch.

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The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Check out our list of the best PR conferences to attend in 2017. Data Journalism. Trend Spotting.