Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast.

Report 225

Report Media Advertising Advertising 225

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. Meanwhile, PR only reached $16.5

How To 223

How To Marketing Storytelling Measurement 223

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

Agency 97

Agency Trends Marketing Survey 97

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Meeting 95

Meeting Transportation Media Sports 95

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics.

Media 230

Media Measurement Advertising Advertising 230

Onclusive

NOVEMBER 29, 2017

Finalists will be announced for 2018 on December 6, 2017. The call for speakers is currently open and ends December 15, 2017. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. Only 39 trophies are awarded each year. Dates: March 20-22, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. This month happens to be the one-year anniversary for the PR Tech Sum.

Pitching 85

Pitching Survey System Technology 85

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. How long have you been in journalism and how did you get started? Like every reporter, I’m a sincerely curious person.

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and.

Marketing 78

Marketing Publicity Survey Study 78

Bianchi Biz Blog

JANUARY 25, 2021

Can you tell us what types of stories, trends, or issues are on your radar now? Baby Boomers are moving reluctantly into retirement age, and technology allows the very youngest generation (I call them Generation App) to make their mark earlier than ever in the marketplace. Daily News and J.D. Power, amongst others.

Automotive 71

Automotive Meeting Industry Media 71

Sword and the Script

AUGUST 28, 2018

Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). Finally, the pivot from “contributor” to “influencer” is subtle, but it’s a nod to a growing trend of influencer marketing. Vendors aren’t advertisers, they are “clients.”.

Technology 67

Technology Advertising Advertising Community 67

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Mobile Automotive Transportation 57

Karen Freberg

AUGUST 12, 2017

We are all in the same boat and the best way for all of us to grow as a field is to come together and discuss these trends. We found out our Hootsuite University paper was award the Top Downloaded Article from the Journal of Public Relations Education. This was the focus of the talk Ai and I gave on our top teaching paper.

Conference 40

Conference Social Media Community Education 40

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). 13) Storytelling the hottest trend in PR in 2018. Read more: New Survey Identifies the Hottest Trends in Corp Comm and PR. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. Can you tell us what types of stories, trends or issues are on your radar now? Pay rate per word. :).

Automotive 55

Automotive Meeting Report Media 55

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter. Sarah Evans. prsarahevans. Bill Stoller. publicityguru. SCHEDULE A DEMO.

Twitter 77

Twitter Radio Social Media Print 77

PRSay

MARCH 29, 2017

” He cites figures from the 2017 Edelman Trust Barometer , an annual global study. Yet dovetailing this collapse in trust is a trend that suggests a growing role for social media and employee ambassadorship: an increased reliance on peers. Even technology, however, has grounds for concern.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Meeting 65

Meeting Automotive Engineering Media 65

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. According to Search Engine Journal, SEO leads have a 14.6 A 2017 analysis of 1.4

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

MARCH 22, 2016

As we close out this series, we want to take a deeper look at what surprised us, what disappointed us and what you should be pondering for 2017 as you work your way through Austin-Bergstrom airport. Every year you will read recaps of products, technologies and parties within the interactive portion of the event.

Privacy 60

Privacy Hotels Film Data 60

Buzzstream

JUNE 5, 2024

This was done in 2017, but a study like this can 100% be done today as a digital PR campaign. Results: The survey tapped into something special because it ended up with over 800 LRD, including coverage from the New York Times, Wall Street Journal, TimeOut, ArsTechnica, and foreign sites like Observatório docinema and El País.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Because many commercial email marketing tools are SaaS products which allow them to aggregate data – often analyzing millions of emails – and look at trends across their customer base. Q4 2018 email trends & benchmarks by Epsilon.

Study 98

Study Marketing Data Analysis 98