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4 PR Trends for 2017

Cision

And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind.

Trends 120
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Find Out How to be a PR Superstar by Using Data

Business Wire

In 2017, PR is no longer about relying on one’s gut. By utilizing internal and external data, PR pros can create content that resonates with their desired audiences and generates more coverage pieces. They can then provide senior management with detailed information on how each program impacts the organization’s overall business goals.

Data 159
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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years. A true CSR commitment offers a wealth of internal programming and engagement, typically led by HR.

Corporate 168
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). Need an extra pair of hands?

Analysis 144
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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working?

Training 195
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The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. For example, ThinkFun launched a Kickstarter for their limited-edition roller coaster challenge game in conjunction with Toy Fair 2017. New Mission For Company.

Company 222
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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Internal Communications. The truth is that internal communications are really important to how things get done in any organization.

Training 370