Cision

NOVEMBER 15, 2016

And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind.

Trends 120

Trends Leadership Small Business Analytics 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients.

B2B 120

B2B Customer Service Software Technology 120

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Cision

OCTOBER 9, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. What Can Journalists And Communicators do About Fake News? Do Journalists Trust PR Pros?

Journalism 202

Journalism Communications Survey Study 202

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. Although United was one of the first major brands this year to encounter a cringe-worthy PR disaster, it’s pretty tough to top how their communications team handled the crisis. PR Fail Level: Blame the victim.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

PRSay

JANUARY 23, 2018

The communications profession will evolve in ways we cannot imagine today. In this shifting environment, communicators need to be prepared for absolutely anything. The most successful individuals in communications exhibit self-awareness, emotional intelligence, resilience, creativity and general likeability. Social media.

Communications 151

Communications Leadership Social Media Creativity 151

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. In fact, according to Dr. Vincent Covello of the Center for Risk Communication, stress can decrease people’s ability to process information by up to 80 percent. Our brains on stress.

Communications 199

Communications Viral Fashion Public Affairs 199

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. However, the year that the bubble bursts will not be 2017. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

FEBRUARY 7, 2018

Consumers are especially distracted by many other priorities for their attention. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. What Should Marketers and Communicators Do? In Q4, its rate of growth bounced back from half a year of declines, up 5.06% quarter-over-quarter.:

B2C 74

B2C Web Advertising Advertising 74

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Are you creating video for your marketing and communications campaigns?

Facebook 107

Facebook Video Mobile Advertising 107

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In fact, the 2017 U.S. The report calculates that in 2017, $1 out every $5 in market capitalization came from “confidence underpinned by company’s reputation” among those in the S&P 500. Reputation’s soaring value is good news for PR and corporate communications professionals. Understanding of audiences is key.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Cision

APRIL 27, 2017

Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. Ron Culp (@Culpwrit) April 26, 2017. Ron Culp (@Culpwrit) April 26, 2017. Cision (@Cision) April 26, 2017. Cision (@Cision) April 26, 2017.

Data 264

Data Leadership Tools Advertising 264

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners.

Report 225

Report Media Advertising Advertising 225

Cision

DECEMBER 4, 2017

— United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017. So, the GitLab staff decided to rope in the professional community for help. — GitLab.com Status (@gitlabstatus) February 1, 2017. pic.twitter.com/rF5gNIvVd0.

Crisis 271

Crisis Brand Branding How To 271

Cision

MARCH 15, 2017

Nick Westergaard, the host of #OnBrandPodcast was joined by Duff Stewart, CEO of GSD&M and Heather Whaling the Founder of Geben Communications. Cision (@Cision) March 11, 2017. Pro tip: Cision’s Director, Communications Stacey Miller also recently shared thoughts on this with PRWeek. Cision (@Cision) March 11, 2017.

Brand 305

Brand Branding Consumer Social Media 305

Reputation Us

MARCH 20, 2024

A 2023 survey from BrightLocal shows 76 percent of consumers regularly read online reviews when browsing for local businesses; 46 percent feel that online business reviews are as trustworthy as personal recommendations from friends or family.

Reputation 78

Reputation Journalism Financial Corporate 78

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. Who is EKA? ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. We live in an era where there are more tools available than ever to build our own brand, but it’s important to be mindful that communicating with audiences is self-representation. had to offer.

Social Media 150

Social Media Trends LinkedIn Media 150

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2019

Why Most Consumer Boycotts Fail. Well-organized corporate activism, like the 2017 campaign to pull sports and business events from North Carolina in the wake of its “bathroom bill,” can be very powerful. But consumer boycotts are a dime a dozen today. Average enrollment dropped a whopping 12.8 percent across all U.S.

Reputation 203

Reputation Instagram Corporate Sports 203

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 136

Technology Study Communications Survey 136

PRSay

MARCH 6, 2023

News of such events commands the attention and emotions of consumers. Companies have also wondered how to respond on social media after natural disasters and the deaths of heads of state or celebrities. Jay Baer, founder of the digital marketing firm Convince & Convert , advises organizations to stay silent during tragedies.

Social Media 167

Social Media Publicity Media Journalism 167

PR in High Definition

JANUARY 17, 2017

So, which sectors do we think will rise to red-hot levels of heated fame in 2017? If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money.

Technology 48

Technology Automotive Retail Banking 48

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! while cooking s’mores on the Gas2Coal. Happy holidays! Alan Marcus.

Consumer 60

Consumer Media Analytics Travel 60

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. A Guest Post by Emma Ingram, Student, American University.

Trends 0

Trends Storytelling Creativity Reputation 0

Communications Conversations

MARCH 7, 2017

What’s more the fact that “people like me” ARE trusted is pretty good news for corporate communicators. Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? ” We’ve been communicating via mid-level managers for YEARS.

Financial 80

Financial Employee Corporate Education 80

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Brand 208

Brand Branding Consumer Transportation 208

ImPRessions - Crenshaw Communications

MAY 15, 2019

Had Muilenberg and his communications team been more accustomed to handling consumer pushback, more sensitive to the impact of anonymous (pilot) comments in news reports and to the social media furor, it might have framed its situation differently.

Reputation 245

Reputation Airlines Automotive Software 245

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

PR in High Definition

DECEMBER 20, 2016

I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. Once you understand your audience, you should have a reasonable understanding of how they consume media and which channels will be influential in reaching them.

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an engaging social media presence. . The post Three Ways To Change Up Your Social Media Strategy appeared first on Crenshaw Communications.

Social Media 344

Social Media Strategy Media LinkedIn 344

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. We see this happening in the communications and PR industry. Every new channel reduces the friction needed for consumers to get what they want. Christopher Penn (@cspenn) May 17, 2017.

Publicity 166

Publicity Analytics Data Advertising 166

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62