Institute for Public Relations

FEBRUARY 20, 2024

This summary is provided by the IPR Organizational Communication Research Center The public relations discipline has made great strides in advancing internal public relations scholarship and the antecedents of employee engagement.

Internal 52

Internal International Industry Communications 52

Onclusive

DECEMBER 14, 2016

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list! Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a communications conference to sharpen your skills, this curated round-up of events will help.

Conference 150

Conference Marketing Communications Education 150

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m. What can we do in 2017 to promote more transparency and trust? What constitutes a real relationship today? And many more!

Media Relations 150

Media Relations Media Pitching Television 150

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The post A PR Wish List For Holiday 2017 appeared first on Crenshaw Communications. Any company initiative is worth examining for PR potential and the ability to regularly pow-wow with relevant partners helps mine golden opportunities for all involved. That’s the real gift of collaboration!

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Cision

NOVEMBER 15, 2016

And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind.

Trends 120

Trends Leadership Small Business Analytics 120

PRSay

DECEMBER 22, 2021

After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. In her August 2017 comeback song “Look What You Made Me Do,” Taylor joked that the “old Taylor” was dead. With a solid communications plan, any brand can similarly reinvent its image and reemerge anew.

Communications 137

Communications Film Radio Reputation 137

Prowly

JULY 5, 2017

Cannes Lions 2017 — the Creatives Still Want to Change the World. Virtually the entire global creative communications industry spent over a week at the Côte d’Azur to review the past year and to reflect on what. The post Cannes Lions 2017 — the Creatives Still Want to Change the World appeared first on Prowly Magazine.

Creativity 144

Creativity Internal International Industry 144

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of. 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience. Video goes vertical. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

Communications 52

Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

If the precedent for involving the CEO (or at the very least cc-ing those in charge) is set up early in the relationship, there is far less chance of key decision-makers missing important communications. The communications “black hole.” Beware the overpromise when it comes to media coverage. The horrible hire.

Agency 136

Agency Pitching Construction Print 136

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients.

B2B 120

B2B Customer Service Software Technology 120

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Shift Communications

NOVEMBER 27, 2017

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. As in, the weeks between Thanksgiving and December 10, 2017. Between Thanksgiving and December 10, 2017. Companies slow down in America between Thanksgiving and New Year’s Day. People’s thoughts turn towards friends, family, and home.

Publicity 102

Publicity Analytics B2B Agency 102

PRSay

FEBRUARY 15, 2022

But who are Black Americans in our profession of public relations, communications, and journalism that came before us and our pioneers? Torod Neptune — senior vice president corporate marketing, brand, communications and chief communications officer, Medtronic. Lance Frank — senior vice president, communications, ViacomCBS.

Communications 162

Communications Sports Corporate Government 162

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. United Airlines reminded all of us why crisis PR is still incredibly important.

Communications 64

Communications Marketing Radio Airlines 64

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Presspage

MARCH 2, 2017

With PR and marketing being redefined while technology is changing faster than ever, it’s essential for communication professionals to keep learning. To learn more about practical ways to effectively work on real-time PR, we would like to invite you to PR is Key 2017! We hope to see you at PR is Key 2017!

Crisis Communications 60

Crisis Communications Crisis Trends Technology 60

Shift Communications

OCTOBER 27, 2017

Implications for Marketing and Communications. Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% cta] The post State of Social Media, 3Q 2017: Twitter Restates appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Twitter 87

Twitter Social Media Media Analysis 87

Cision

DECEMBER 13, 2016

In fact, statistics show that just 19 percent of PR/communications people are involved when companies plan their marketing strategy. Not having a PR strategy is recipe for disaster — especially in 2017. Not having a shareworthy story can kill your PR efforts in 2017. That’s one principle you shouldn’t ignore in 2017.

Strategy 72

Strategy Blogging Pitching Engineering 72

Cision

AUGUST 3, 2017

The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco.

Industry 0

Industry Communications Software Hotels 0

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The most successful clients view an agency as a strategic partner and an extension of their own communications team, privy to C-level thinking and fully trusted with confidential material. The parameters simply must be communicated at the outset. Quality input leads to quality output; it’s as simple as that.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. Yet employee communications is correlated with business success. Yet employee communications is correlated with business success. 8 reasons to invest in internal PR. Employees have great ideas.

Internal 136

Internal International Communications Employee 136

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. In fact, according to Dr. Vincent Covello of the Center for Risk Communication, stress can decrease people’s ability to process information by up to 80 percent. Our brains on stress.

Communications 196

Communications Viral Fashion Public Affairs 196

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. Although United was one of the first major brands this year to encounter a cringe-worthy PR disaster, it’s pretty tough to top how their communications team handled the crisis. PR Fail Level: Blame the victim.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. billion people use Facebook solely on a mobile device, making it the largest mobile platform for marketers and communicators to reach mobile users: Bear in mind, these are core platform numbers.

Facebook 92

Facebook Mobile Advertising Advertising 92

Shift Communications

DECEMBER 29, 2017

The best of Q4 2017 focused on data conferences, PR trends and the state of social media. . State Of Social Media, 3Q 2017: Twitter Restates. As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. Want to see how to analyze your own blog? Here’s how. Jordyn Danielson.

Government 60

Government Twitter Data Social Media 60

Waxing UnLyrical

SEPTEMBER 29, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017. Wouldn't you like to be in her kitchen?

Measurement 65

Measurement Data Big Data Banking 65

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Let’s see what the behemoth had to say. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

Cision

OCTOBER 9, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. What Can Journalists And Communicators do About Fake News? Do Journalists Trust PR Pros?

Journalism 202

Journalism Communications Survey Study 202

Shift Communications

AUGUST 7, 2017

On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Looking Ahead: What It Means for Marketing and PR.

Twitter 92

Twitter Social Media Media Conference 92

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. Just as the email marketing world has had to evolve from “batch and blast” email messages to everyone to refined, segmented, and targeted communications, so must our public relations work also evolve.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. Are you creating video for your marketing and communications campaigns? What’s new with the 800 pound gorilla in social media? User Growth. Only time will tell; one data point doesn’t make a trend.

Facebook 107

Facebook Video Mobile Advertising 107

Sword and the Script

MARCH 7, 2017

Good PR people are in demand, but hard to find and so, businesses seem to be upping the ante for talented communications professionals. Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. 8 Corporate Communications Tips for Hiring a PR Firm.

Survey 72

Survey Corporate Comparison Financial 72

PRSay

FEBRUARY 20, 2019

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. The communications work that ensued made Duke Energy’s World of Energy center a Silver Anvil finalist in 2018. There was evident pride among the communications team members.

Energy 79

Energy Case Study Education Guidelines 79

PRSay

JANUARY 23, 2018

The communications profession will evolve in ways we cannot imagine today. In this shifting environment, communicators need to be prepared for absolutely anything. The most successful individuals in communications exhibit self-awareness, emotional intelligence, resilience, creativity and general likeability.

Communications 130

Communications Leadership Social Media Creativity 130

Shift Communications

NOVEMBER 8, 2017

What Should Marketers and Communicators Do? cta] The post State of Social Q3 2017: Snapchat Struggles For Relevance appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The holiday season in Q4 is Snapchat’s make-or-break quarter. Christopher S. Vice President, Marketing Technology.

Instagram 84

Instagram Facebook Social Media Advertising 84