Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. JC: Storytelling is, in my mind, the essence of brand development. If there’s no story, there’s no brand. If there’s no story, there’s no brand.

Storytelling 85

Storytelling Brand Branding Customer Service 85

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? Who can you hand your brand to in 2017? Check out how to use micro-influencers to build brand engagement. Silos get busted in 2017. Collaboration.

B2B 40

B2B Trends Marketing Customer Service 40

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 9 Talk to me. 12 Here to serve.

Publicity 122

Publicity Marketing Healthcare Television 122

Communications Conversations

SEPTEMBER 12, 2017

12, 2017, it’s officially a dead internet phrase. Three reasons: 1 — Brands aren’t conversing. According to a recent Spredfast report , a whopping 89 percent of brand mentions on Twitter go unanswered. ” Yet, apparently, only 11 percent of tweets mentioning brands are receiving a response.

Retail 0

Retail Social Media Customer Service Twitter 0

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

OCTOBER 4, 2018

At the same time, engagement levels are plummeting on Facebook, down by 50% since 2017, according to some reports: We know engagement levels are down (for brands) on Twitter, too (and have been for years). And, I think it’s about to impact brand social media marketing in the year ahead. What about Instagram, you say?

Trends 109

Trends Marketing Instagram Social Media 109

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

Communications Conversations

JANUARY 25, 2017

” What he meant was, will we start to see brands embrace more one-to-one and authentic communications in 2017 instead of trying to do everything “at scale” Isn’t that what chatbots are all about? We already see this in so many everyday experiences–customer service, specifically.

Customer Service 60

Customer Service Consumer Local Meeting 60

Sword and the Script

APRIL 23, 2019

a clear difference in the assessment of the top priority was observable: 44% of CEOs said selling products and services was the top communications goal while just 25% of in-house communicators identified sales as the top goal. Analysis: There’s been a real push in some circles of PR for brands to take a stand.

Technology 131

Technology Study Communications Survey 131

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Also, 70% of buying experiences are based on how customers feel they’re treated. From Google to Facebook to Yelp, what people say about your company matters.

Customer Service 61

Customer Service Writing Financial Local 61

Stephen Waddington

DECEMBER 30, 2019

The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Most recently, she went out on her own, establishing May Ott Communications in 2017.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. As a starting point, track the following to understand how visitors are engaging with your site and finding your brand: Users.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JULY 12, 2018

As you probably know, many have been looking for other options since Google sunsetted Google Site Search in 2017, and subsequently its Customer Search Engine in 2018. Put More Emphasis on Customer Service with Service Hub. It’s proven: customer experience (CX) is mounting in importance for brands in any trade.

Customer Service 43

Customer Service Knowledge Base Google Tools 43

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Yammer is a great way to introduce digital branding to your organization. Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this? GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. And in 2017, Unilever bought it for $1 billion. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 111

Leadership Brand Branding How To 111

Stuart Bruce

JULY 23, 2017

The first page of Simply Measured’s The State of Social Media 2017 also has gobblydegook like “social media is a foundational marketing strategy”. There’s more scary stuff when it comes the actual results of the survey as it reveals some quite alarming behaviour amongst many ‘brands’. Gif of seagull poo from Giphy.

Social Media 68

Social Media Media Customer Service Corporate 68

Communications Conversations

JANUARY 13, 2017

Sometimes that means taking care of their customer service needs. As to how I see my career evolving, I want to continue to lead this work going forward by helping really focusing on how to use social media as a strategic outlet to build corporate reputation and brand loyalty. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 192

Marketing Content Marketing Data Social Media 192

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. This generation traditionally chooses brands built on heritage and history. However, they are embracing technology and are accessible to brands, like Pentair, who think digital.

Marketing 45

Marketing Engineering Resources Consumer 45

Mindful Marketing

JUNE 14, 2019

Dynamic pricing involves changing prices continually , based on prevailing market conditions, which includes factors such as consumer demand, purchase intent, and competitors’ prices, as well as company goals for customer acquisition, retention, and brand-switching. In the time period from 2014 to 2017, that average fell to 3.7

Retail 55

Retail Consumer Software Web 55

Cision

APRIL 18, 2016

Branded Content (Native advertising) Permitted in Instant Articles. If it seems too good to be true that Facebook would allow you to use native advertising in its Instant Articles and give you different options for attribution to the sponsoring brand, it’s not (at least for now). Monetization Options for Instant Articles.

Facebook 0

Facebook Mobile Analytics Advertising 0

Critical Mention

DECEMBER 18, 2017

While 2017 may have been filled with PR and social media fails (for starters, take a look at United, Pepsi, Equifax or Uber), it was also a year of noteworthy wins for many brands. It’s not a fit for every brand. It’s not a fit for every brand. 4) Merriam-Webster: How do you take a boring brand and make it relevant?

Social Media 87

Social Media Media YouTube Creativity 87

PR Conversations

OCTOBER 20, 2015

As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. Which real, historical or fictional person or brand would you like to give a reputation makeover? She also serves as the 2015-2017 PRSSA national faculty adviser. Wow, this is tough.

Conference 40

Conference Meeting Case Study Film 40

Sword and the Script

JANUARY 16, 2024

Generative AI-assisted writing Like many PR software solution providers, the generative AI that Propel is using is based on technology from OpenAI the maker of ChatGPT (Propel is currently using version 4 – that’s the latest – and learn to model your brand voice). The customer service is above and beyond as well.”

Software 141

Software Pitching System Analytics 141

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. Lego and Patagonia are among my favourite brands. It’s more important than ever to put the public at the heart of your work.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Stephen Waddington

NOVEMBER 19, 2017

Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. In 2017 it report a £5,784 disadvantage for women. What is your brand’s purpose and role in society? Artificial intelligence was the shiny new thing in public relations in 2017.

Publicity 164

Publicity Ethics Data Community 164