Cision

MARCH 31, 2017

If you’re in an agency, leads are just new business and customer service is your account team.). I want to talk to you today about a topic that may turn you off of this post; customer service. Jay Baer: How to Use Customer Service to Turn People Into Brand Advocates. Cision (@Cision) March 24, 2017.

Customer Service 280

Customer Service Social Media Marketing Media 280

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Stuart Bruce

JULY 23, 2017

The first page of Simply Measured’s The State of Social Media 2017 also has gobblydegook like “social media is a foundational marketing strategy”. There’s more scary stuff when it comes the actual results of the survey as it reveals some quite alarming behaviour amongst many ‘brands’. Gif of seagull poo from Giphy.

Social Media 68

Social Media Media Customer Service Corporate 68

Communications Conversations

SEPTEMBER 12, 2017

12, 2017, it’s officially a dead internet phrase. Three reasons: 1 — Brands aren’t conversing. According to a recent Spredfast report , a whopping 89 percent of brand mentions on Twitter go unanswered. ” Yet, apparently, only 11 percent of tweets mentioning brands are receiving a response.

Retail 0

Retail Social Media Customer Service Twitter 0

Communications Conversations

JANUARY 25, 2017

Earlier this month, I attended a local mastermind meeting I help run and the topic of automation came up–this time, the discussion focused on chatbots. We already see this in so many everyday experiences–customer service, specifically. Automating communications that occur on a regular basis? Think about it.

Customer Service 60

Customer Service Consumer Local Meeting 60

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Also, 70% of buying experiences are based on how customers feel they’re treated. From Google to Facebook to Yelp, what people say about your company matters.

Customer Service 61

Customer Service Writing Financial Local 61