ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Internally, data can inform our PR strategy and make our branded content better and more engaging. Quality data has made better PR monitoring and measurement possible. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Cision

JUNE 17, 2016

They had a chance to catch up over cocktails at the AMEC International Summit on Measurement this week in London. Tina: This is my first AMEC conference and I’m thrilled there are almost 300 people here who want to talk about measurement. Why activate and measure without the up-front research? Michelle: It’s funny.

Data 120

Data Analysis Measurement Study 120

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. We stumbled across this free tool that might just help. PR planning for 2016? Or do they?

eBook 120

eBook Google Tools Analytics 120

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. It has an incubation rate in humans of 7 to 14 days.

Government 132

Government Crisis Exercises Retail 132

Cision

SEPTEMBER 19, 2016

Twitter (@twitter) September 8, 2016. Businesses, however, are not yet allowed to participate on the platform (they are expected to be integrated into the platform by the end of 2016). The relevance of certain tools is largely a product of the audience you want to reach and the objectives you want to achieve.

Skype 120

Skype Facebook Customer Service Google 120

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. .

Data 70

Data Retail How To Sports 70

wiredPRworks

APRIL 12, 2016

Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. 2016 Global Copper Skillet Competition. About the International Association of Conference Centres [IACC].

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). According to PR 20/20’s marketing assessment tool and intelligence engine, Marketing Score , those who have adopted marketing automation report high performance. Read on to learn how you can use HubSpot to boost efficiency for measurable, bottom-line results.

Software 47

Software Tools Internal International 47

Doctor Spin

JANUARY 16, 2024

The Werewolf game has become a popular tool for teaching these concepts in a fun and interactive way. Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. 2 Andrew Plotkin. In Wikipedia.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Waxing UnLyrical

MAY 11, 2016

It can also be hard to measure. Yes, media relations can be used for general awareness, which can be difficult to measure, but it also continues to be a valuable tool for new sales, partnerships and key messaging initiatives. We did not bank on that sort of measurement opportunity but it happened. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. The question is, for good or bad?

Writing 192

Writing Communications Marketing B2B 192

Ethical Voices

MAY 8, 2023

International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. Are they allowing employees to use it internally in their communications with clients or otherwise?

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. AI-written content adds more noise.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days.

Trends 60

Trends Media Report Technology 60

Ethical Voices

MAY 6, 2023

International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. Are they allowing employees to use it internally in their communications with clients or otherwise?

Ethics 52

Ethics Training Financial Survey 52

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. 7 Tips & Tools for Marketing Strategy & Performance. And if your numbers are up, what can you do to keep climbing?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016.

Ethics 73

Ethics Brand Branding Internal 73

Ethical Voices

JANUARY 22, 2024

If the potential client doesn’t adhere to that, it is certainly an easy decision internally, but then externally, you’ve got to help bring everyone else along, you’ve got to help educate to it. In 2017, we launched what’s now called The Trust Transformation as an internal training program for employees today.

Ethics 77

Ethics How To Training Employee 77

ISEBOX

MARCH 18, 2016

Enter public relations automation tools. Campaign Organization & Project Management Tools = Efficiency. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Internal Messaging Apps = Effective Internal Communications. per year for Premium.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”. Ergo, the PR team now has marketing attribution. What do they do?

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. Marketing Tools ). Marketing Measurement Statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

OCTOBER 1, 2019

In addition, there are tools for building more in-depth charts for executive reporting.”. The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Notified (monitoring and measurement).”. NASDAQ: INOD ).

Pitching 61

Pitching Analysis Report Video 61

Beyond PR

OCTOBER 25, 2017

If there is one thing we can appreciate, here at Cision, it is offering our customers a tool that will streamline their day-to-day initiatives so that they can get home to their family, maybe their dog, or even just in time to catch the Dolphins beat the Patriots on Monday Night Football (wishful thinking, I know). Streamline Your Food Prep.

Communications 73

Communications Analytics Analysis Data 73

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. I resolved to do something about it.

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

NOVEMBER 21, 2018

Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve.

Publicity 120

Publicity Analysis Measurement Tools 120

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Consider three seemingly unrelated news events from July 2016. Google debuted two natural language tools to help businesses develop AI software.

Data 60

Data Marketing System Google 60

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured. Collect Data.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Journalistics

JANUARY 27, 2016

The statements above are most-likely internal statements that guide and ground employees around a common purpose. Image Credit: “ Tools ” by J / Flickr Creative Commons). goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

The statements above are most-likely internal statements that guide and ground employees around a common purpose. Image Credit: “ Tools ” by J / Flickr Creative Commons). goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound.

Blogging 40

Blogging Strategy How To Writing 40

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. In this sense they’re a useful tool. Use robust planning tools such as the AMEC Integrated Evaluation Framework or the Government Communication Service OASIS model to align and measure activity against organisational objectives.

Industry 153

Industry Publicity Agency Community 153

Cision

MAY 29, 2017

The content discovery tools allow the marketers to offer high-level engagement (through high-quality and relevant content), which offers them with ample opportunities to monetize and capitalize on the user engagement levels. billion in 2016. According to Statista, the number of smartphone users across the world has increased from 1.5

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

The content discovery tools allow the marketers to offer high-level engagement (through high-quality and relevant content), which offers them with ample opportunities to monetize and capitalize on the user engagement levels. billion in 2016. According to Statista, the number of smartphone users across the world has increased from 1.5

How To 40

How To Engineering Content Marketing Advertising 40

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. C/Net concluded that Beats by Dre noise-cancelling headphones “don’t quite measure up to” Bose’s QuietComfort 15 headphones. 7 - Perception Still Matters More Than Reality. Source: The Verge ).

YouTube 118

YouTube Brand Branding Crisis 118