Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. They showcase each employee, what they are working on for the day, and their own point of view of the day.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. The question is, for good or bad?

Writing 192

Writing Communications Marketing B2B 192

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? We’ve been helping companies measure their ethical culture since 2016. Are they allowing employees to use it internally in their communications with clients or otherwise?

Ethics 70

Ethics Training Financial Survey 70

Mindful Marketing

MARCH 7, 2016

Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. Research and market insight underpin our intelligent approach to clients’ programs, while measurement and analytics track our progress against carefully agreed campaign KPIs and outcomes. I also love measurement.

Communications 50

Communications Marketing Travel Pitching 50

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? We’ve been helping companies measure their ethical culture since 2016. Are they allowing employees to use it internally in their communications with clients or otherwise?

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR adopts AI as a research and content tool. AI-written content adds more noise. “PR

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days.

Trends 60

Trends Media Report Technology 60

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. This struck me as a bold statement, they were younger than me and although I know blogging is not in its 2000s hey day – I still felt it was a powerful tool in the right hands.

Blogging 28

Blogging Marketing Web Twitter 28

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. What can you tell us about your new SEO tool, Positional? And I’ve probably bought just about every SEO tool you can buy at some point or another. The tools we need to do our job.

Internal 118

Internal International Insurance Insurance 118

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. SocialMedia Examiner (@SMExaminer) April 19, 2016.

Social Media 0

Social Media Marketing Media Customer Service 0

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? How should we avoid them?

Ethics 77

Ethics How To Training Employee 77

Sword and the Script

APRIL 9, 2019

2016: $92,125. The diversity of opinions here demonstrates that there isn’t any single reason for an employee exodus – all of these things matter. The retention tools employees cited as most important were similar to those reported last year: 75% say career development and training are important benefits; and.

Publicity 93

Publicity Survey Comparison Report 93

ImPRessions - Crenshaw Communications

JULY 9, 2018

Yet unless those objectives are spelled out clearly and they are measurable, they can mean different things to each party. Nobody likes turnover, and the PR industry, like many creative services, is grappling with employee churn. PR agencies reported turnover rates of 22% in 2016, according to Gould+Partners. Talent turnover.

Agency 136

Agency Course Meeting Employee 136

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 6a) June 6, 2016: DOJ Rules on PR Newswire. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. 2b) September 8, 2014: Outmarket.

Technology 12

Technology Software Company Marketing 12

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. We’re doing okay. Well, 100%.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. 19) Employees have huge impact on social sharing. Marketing Tools ). Marketing Measurement Statistics. Content Marketing Statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. It’ll be worth our while. In a word, data.

Marketing 64

Marketing System Data Tools 64

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”. But let’s dig behind this integration announcement a little bit.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

AUGUST 26, 2015

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! pic.twitter.com/ap4TySdYjb.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

OCTOBER 1, 2019

In addition, there are tools for building more in-depth charts for executive reporting.”. The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Notified (monitoring and measurement).”. NASDAQ: INOD ).

Pitching 61

Pitching Analysis Report Video 61

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. There’s a brilliant free tool, the Implicit Association Test , which you can use to test your own biases against all kinds of characteristics – age, race, sex, religion and many more. About Sarah Stimson.

Training 80

Training Groups Industry Examples 80

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. He's also the man responsible for a cracking new keyword and content ideas tool. And I recently read about SaneBox, an email management tool that claims to help productivity. #21:

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 12, 2017

My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

MaccaPR

MARCH 2, 2017

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. RazorSocial – This Ireland-based social media tool site masterminded by marketing superstar Ian Cleary, is nothing short of exceptional. 46 Marketing Tools to Consider For 2017 ”. Simple SEO Tool Hacks for Digital Marketers ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured. Collect Data. You’re done, right?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Journalistics

JANUARY 27, 2016

The statements above are most-likely internal statements that guide and ground employees around a common purpose. Image Credit: “ Tools ” by J / Flickr Creative Commons). goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

The statements above are most-likely internal statements that guide and ground employees around a common purpose. Image Credit: “ Tools ” by J / Flickr Creative Commons). goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Creative employee communications.

Marketing 168

Marketing Employee Content Marketing Training 168