Beyond PR

JUNE 1, 2016

After having a chance to reflect on this year’s #MKTGnation Summit, I can confidently say that being a marketing champion isn’t just about being the best (though that does help), it’s about striving to be better. In marketing operations, it’s easy to get caught in the routine of troubleshooting requests and issues.

Marketing 40

Marketing Chemicals Analytics Data 40

Stephen Waddington

OCTOBER 22, 2019

Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd.

Tools 60

Tools Enterprise Software Technology 60

ZudePR

FEBRUARY 22, 2016

How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. Sometimes, they seem to know more about the bigger marketing picture than you. My top tip to all digital marketers would be to take a computer along to any new business meeting. So pretty current.

Social Media 75

Social Media SEO Media Local 75

Beyond PR

MAY 18, 2016

In marketing, every day is game day. Tackle the challenge of marketing’s ever-evolving playbook by building a team of valuable players. In the latest issue of Brand Quarterly magazine, PR Newswire’s Senior Vice President of Marketing Ken Wincko describes the type of marketers your brand needs. Keep your focus on people.

Marketing 75

Marketing Enterprise Customer Service Technology 75

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels.

B2B 120

B2B Customer Service Software Technology 120

PR in High Definition

APRIL 28, 2016

Virtual reality (VR) is the next frontier for marketing and public relations. From VR games and entertainment to the latest VR capabilities for the enterprise , there is no question that virtual reality will become more embedded in our daily lives. Product launches. Authentic in-store experiences.

Social Media 54

Social Media Tools Marketing Enterprise 54

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. See even more like it here.

Marketing 51

Marketing Technology Content Marketing Conference 51

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Does What We Know Hold Us Back in Marketing? In each case, some part of their marketing and/or sales process was broken.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

APRIL 12, 2022

million in 2016. Enterprise monitoring may cost more. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We It raised a Series A round of funding for $1.1

Software 90

Software Pitching Measurement Enterprise 90

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.

Storytelling 78

Storytelling Social Media Internal International 78

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

ISEBOX

JANUARY 26, 2017

In 2016, the average ransom demand was $679 (up from $294 in 2015). Surprisingly, not many enterprises do: Only five percent consider forking over the ransom, out of principle and based on doubt that the cybercriminal will actually live up to their word. Popular Science called medical devices the biggest cyberattack threat of 2016.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Stuart Bruce

MAY 20, 2016

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. The GIFT 2016 report provides the basis for a call to action for accountants and regulators of the accounting profession to get to grips with this important issue. You can download the Global Intangible Finance Report (GIFT) 2016 here.

Reputation 94

Reputation Measurement Brand Branding 94

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 200

Marketing Content Marketing Data Social Media 200

Sword and the Script

JANUARY 28, 2020

The media contacts section works completely differently than any other solution that I’ve seen on the market. The company will put together enterprise packaging and pricing options for larger buyers. The parent company, West, has rebranded as Intrado and before formally introduced Notified to the US market.

Software 119

Software Tools Publicity System 119

Mindful Marketing

JANUARY 31, 2017

Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Solo PR Pro

JANUARY 12, 2016

“Last year marked the 20 th anniversary of my company, and I will continue to participate online, speak at industry events, and provide strategic public relations services to enterprise technology clients. I look forward to continuing to serve Solo PR Pro as board member, community participant and its biggest fan!”.

Resources 40

Resources Community Enterprise Banking 40

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Beyond PR

AUGUST 25, 2016

You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets.

Storytelling 40

Storytelling Brand Branding Wireless 40

Flatiron Communications

JULY 5, 2022

I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. what emerged in 2015/2016 was that this world, this conference, tech, was also a major player in our world. The platforms were reshaping our world and reshaping our politics.

Conference 36

Conference Journalism Web Comparison 36

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? The groups themselves (at least in my circles) are unspectacular, but the organization behind them is an awesome feature of Facebook.

Facebook 48

Facebook Video Groups Creativity 48

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. can all be labeled as PR activity.

SEO 229

SEO Social Media Tools Google 229

Beyond PR

MARCH 15, 2016

Although your marketing team isn’t battling large-scale robot attacks or alien invasions, there’s a lot to learn from the success of superhero team-ups. When assembling the ultimate marketing team, look for marketing masters that embody the following super powers. Shrewd Strategist: “Always be yourself, unless you can be Batman.

Marketing 40

Marketing Storytelling Fashion Technology 40

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

OCTOBER 11, 2016

Marketing is drowning in data but starving for wisdom. Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. Recommended reading: Global Social Media Research Summary 2016.

Social Media 60

Social Media Study Media Survey 60

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. There is little doubt Cision is the dominant player in the market today.

Marketing 64

Marketing Pitching Corporate Tools 64

ISEBOX

MARCH 18, 2016

An Enterprise version is slated for release in early 2016. Cost: Basic version varies by enterprise size, with Standard ($179) and Advanced ($269) versions available on a per month, per user basis. Cost: Free for small teams, with upgrades to Standard ($8) and Plus ($15), per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

Shift Communications

AUGUST 24, 2016

However described, PR and Marketing is awash is data. This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. Data could uncover underperformance in key areas or significant blind spots that PR and Marketing “should” have identified.

Data 60

Data Marketing System Google 60

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

Flatiron Communications

JANUARY 7, 2020

I’m now beginning to believe that even the most respected journalistic enterprises do not have the capacity to prevent tainted information from polluting the public discourse. Of those, 19 occurred in 2019 alone. While the Buzzfeed report does not cite any of the big-branded U.S.-based

Industry 36

Industry Government Facebook Policies 36

Mark My Words

OCTOBER 21, 2016

In 2016 it’s almost as if Paddy Power has faded from their outrage-baiting ‘best’- or could it be with all the vitriol and divisiveness vented this year we have become inured to the vulgarity? The efficiency with which this design was devised and marketed only goes to show the enterprising rapacity of the outrage economy.

Enterprise 60

Enterprise Fashion Government Advertising 60