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10 New Facebook Features for 2016

Cision

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all). Facebook at Work. Improved Search.

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How AI Can Help Your PR Strategy

Onclusive

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC , 72 percent termed it a “business advantage.” What this means for PR.

Strategy 294
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Social Tools Summit Wrap

Flack's Revenge

Nice bump from Best Tweeter 2016). SocialChorus enterprise social. SpredFast enterprise social. Most Innovative : Outgrow interactive content platform. Highest ROI : Lithium social media management. Here are the people awards: Social Genius : Kate Hutchinson (congrats, Kate! Social Hero : Rachael Cobb (making our panel proud!).

Tools 120
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Why innovation in PR tech is so slow

Stephen Waddington

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media.

Tools 135
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8 On-The-Money Social Media Facts Every SME Needs to Know in 2016

ZudePR

What digital media marketing facts stand out for you as a small-to-medium-sized enterprise (SME), and give you perspective? The post 8 On-The-Money Social Media Facts Every SME Needs to Know in 2016 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. But don’t dabble. And don’t waste time.

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Private equity firm backs PR tool platform Cision in $2.74 billion deal

Stephen Waddington

Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd. Every other operational area in the enterprise has been through this transition. Meeting Cision CEO Kevin Akeroyd I got the chance to meet Akeroyd at Cision’s CommsCon conference in London last November.

Tools 60
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR.