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TikTok: The official search engine for Gen Z?

Axia PR

The popular app first came in 2016 and has since grown. While TikTok isn’t an actual search engine, some people in the younger generation see it as one. We all know of it, but do we know how powerful it actually is, especially for Generation Z? But how far has its popularity gone?

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AdTech NY 2016 Wrap

Flack's Revenge

Adaptive Campaigns – It’s a programmatic real-time engine that delivers the most relevant ad content for every impression; there’s some pretty interesting predictive tech behind Adaptive. Daniel Elder (@DanMacMan) November 3, 2016. David Polinchock (@polinchock) November 3, 2016.

Mobile 166
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2016 Media Landscape

The Proactive Report

In 2016 74% of Americans have ever access news on a mobile device. Search engines are now regarded as the first and most trusted source for news. .’ The fastest growing change is the preference for getting news on a mobile device. This is up from 54% in 2013. What this means for PR.

Mobile 133
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Earned Media Highlights from 2016

Shift Communications

Another coverage highlight this year came on behalf of Corcentric, when we placed a byline in CIO Review Magazine by Hugo Borda, their SVP of Technology and Engineering: The Rise of.NET and Challenges to Consider. After just a 20-minute conversation with Hugo, our team was able to compose the article on this subject matter that was new to us.

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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . 2015 was a big year for video, 2016 will be even bigger. Coming To You Live. But You Can Never Leave….

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Restart Your Engines in Indianapolis

PRSay

Learn more about the PRSA 2016 International Conference or register to attend. The countdown is on to the PRSA International Convention in Indianapolis!

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Why Press Releases Are Still a Viable PR Techniqiue

The Proactive Report

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. Yes, the public regards Google and other search engines as a media source. So how do you get your news and content displayed in these valuable search engines and new sites? MEDIA SOURCE.