Cision

JUNE 5, 2017

Brands can be discovered in-store, through a search engine site, from a friend, or influencer, or on social media. The way it surfaces similar products to one a consumer is already viewing inspires them to look outside of their original purchasing scope. In September 2016 alone, Tasty generated nearly 1.8

Pinterest 202

Pinterest Creativity Video Retail 202

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. hours accessing digital media, however the data isn’t deduped to account for dual screen usage, for example when people use a tablet while watching digital TV. #3 Social media services can be applied equally for good and bad.

Report 92

Report Trends Retail Marketing 92

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers. Facebook’s algorithm move towards benefiting native video too has had a big impact.

Video 38

Video Social Media Media Google 38

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

JULY 7, 2020

Signal AI appointed Luca Grulla as CTO; according to Grulla’s LinkedIn profile he’s served as a fractional vice president of engineering at the company since 2016. In other words, the more a brand invests in earned media, the more sales PR generates.”

Technology 123

Technology Publicity Software Print 123

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. It’s no wonder then that visual content is the top marketing trend for 2016. Creating interesting, original content can be time consuming and requires talented people. VISUAL REAL ESTATE. Visual content is no longer just a good idea, but an essential one.

Real Estate 100

Real Estate Brand Branding Survey 100

The Stalwart Blog

NOVEMBER 22, 2015

As plans get underway for 2016, many marketing predictions will be made. Here’s mine - next year might very well be the beginning of the end for stand alone Search Engine Optimization firms. Consumers are getting more savvy about keyword-laden articles that are more advertising puffery than substantive, educative content.

SEO 60

SEO Engineering Education Google 60

ISEBOX

FEBRUARY 23, 2017

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. The platform is similar to a search engine that can be customized to seek out specific content, how-to’s, inspiration, and products.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Sword and the Script

JANUARY 7, 2020

MediaMiser was based in Canada and provided media monitoring tools. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Setting up social media searches works almost the same way but there is an extra step.

Tools 83

Tools Comparison Media System 83

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). Can your stories be found in major search engines? What about social?

Media 79

Media Analytics Technology Corporate 79

Shift Communications

DECEMBER 16, 2015

It’s actually not that time consuming to do so, especially if you use something like Referrer Spam Blocker. Social Media Configuration. This can come in handy when start to determine which part of your social strategy needs attention. Last but not least, want to get search engine data inside Google Analytics?

Analytics 60

Analytics Google Data Engineering 60

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. New Subheadline: Visit XYZ in booth 720 at ConsumerTech 2016. Search engines now favor “human-friendly content” that uses natural language with minimal jargon.

Writing 40

Writing Wireless How To Travel 40

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR planning for 2016? Leta Soza, the director of PR engineering and operations at AirPR in California shares the key stages of PR measurement. Brain gems for decision-makers. How about a movement? PR has changed.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. PR 20/20 created MAICON and is the marketing engine behind it. advertising, content marketing, ecommerce, email, social media, website, etc.),

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

AUGUST 8, 2017

Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. According to PR 20/20’s marketing assessment tool and intelligence engine, Marketing Score , those who have adopted marketing automation report high performance. which is 1.6 times all others.

Software 47

Software Tools Internal International 47

PR 20/20

APRIL 1, 2021

That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. social media). You don’t have to become a machine learning engineer or data scientist to take advantage of what AI enables. Become a Next-Gen Marketer.

Education 52

Education Marketing Conference Agriculture 52

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. According to cision.com, Instagram gets 4.21 07 percent for Facebook.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. So in 2016 our past VP of marketing is now 46. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market. In his latest book, Content, Inc.,

Social Media 64

Social Media Marketing Media Content Marketing 64

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Share Your Press Release on Social Media to Expand its Reach.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Share Your Press Release on Social Media to Expand its Reach.

Writing 293

Writing How To Infographics Pinterest 293

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016. Online video explosion to continue well beyond 2016. Online video marketing stats abound!

Video 40

Video YouTube Web Case Study 40

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. Search value – search engines won’t fill out a registration form. — Tom Fishburne (@tomfishburne) March 13, 2016. It does not work if everything is gated. List building. The illusion of scarcity.

B2B 125

B2B Mobile Content Marketing SEO 125

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Our consumer-facing clients have received marketable branded content from partner bloggers, plus a staggering number of consumer impressions delivered per campaign.

Consumer 48

Consumer Infographics SEO Blogging 48

Beyond PR

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Share Your Press Release on Social Media to Expand its Reach.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Share Your Press Release on Social Media to Expand its Reach.

Writing 75

Writing How To Infographics Pinterest 75

PR 20/20

SEPTEMBER 21, 2017

And, based on the fact that renowned inventor, author and AI expert Ray Kurzweil is leading a team of approximately 35 engineers at Google working on Gmail Smart Reply, it’s a safe bet they’re not going to stop with short email replies. So, by fall 2016, I was left with an incomplete book outline. Back to Top. Back to Top. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

AUGUST 19, 2016

Of course, you could question the validity of a global sample of online consumers with no respondents from India when, according to Internet Live Stats, it has almost 1.5 Respondents reported finding relevant content through search engines significantly more than they did two years ago: 79% v. 3 keys to layering content.

Video 40

Video Survey Consumer YouTube 40

PR 20/20

JUNE 7, 2018

Consumer attention goes elsewhere. You're seeing an early version of this with social media. The list doesn't just include engineers. The result was that in 2015 and 2016, the old system beat several Go champions, including one who'd won 18 world championships. The market is the market. Platforms change.

Marketing 41

Marketing System Technology Google 41

Contently - Strategy

DECEMBER 1, 2021

As social algorithms send less and less referral traffic to publisher sites, it’s worth remembering: email continues to beat social media in terms of engagement and accessibility. Recent controversy aside, Facebook remains the largest social media platform, with more than 2.8 Not convinced?

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Cision

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Journalists and consumers crave videos. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. The next 9 are the gas. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 2) Microtargeting augmented by social surround sound. There will be a notable uptick in socially conscious marketing. Consumers trust others of similar ilk.

Social Media 96

Social Media Marketing Media Creativity 96

Beyond PR

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Journalists and consumers crave videos. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. The next 9 are the gas. Infographics.

Infographics 72

Infographics Case Study Video Survey 72