Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. This was up from 50% in 2020.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

NOVEMBER 21, 2018

With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. Ask yourself what is important to you and create goals within your role and share them with team leadership.

Communications 171

Communications Nonprofit Training Study 171

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By

Leadership 62

Leadership Storytelling Policies Groups 62

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., which is one of many companies giving employees time off to vote.

Communications 201

Communications Nonprofit Employee Local 201

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories.

Brand 149

Brand Branding Storytelling B2B 149

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. empower employees. thought leadership. Today this phrase takes on a new significance: who are your loyal fans? optimize operations. transform products. influencer endorsement.

Digital PR 113

Digital PR Software Strategy Leadership 113

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. They both have constituents, revenue needs, and growth goals.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

NOVEMBER 5, 2021

It’s not only consumers whose activism causes business problems; increasingly, employees are calling out their employers for inconsistency between their words and actions. Alarmed by the unhealthy state of the media ecosystem, she used her expertise in content analysis to create the original Media Bias Chart in 2016.

Communications 189

Communications Journalism Advertising Advertising 189

PRSay

MAY 26, 2020

In the May 14 discussion, PRSA Health Academy leaders also expressed concern for their employees, most of whom had been working 24/7 throughout March and April — and when not working, they had remained on-call for immediate communication needs. Taking care of communications staff.

Communications 191

Communications Crisis System Healthcare 191

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022. I can’t thank Richard enough for seeing my potential back in the 90s, hiring me, for the opportunities afforded to me as a former employee and contractor and for the continued mentoring all these years later. He is thoroughly deserving of recognition.

Measurement 98

Measurement Energy Conference Industry 98

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute. That’s what we aimed to discover.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

SEPTEMBER 21, 2016

This year, the PR 20/20 team sent four employees, including myself, to the local conference to mingle with the best and brightest in content marketing. Leadership must be bought in , and marketing and sales working in tandem, for content marketing to succeed. Or if you’re not comfortable on camera. Or whatever else is holding you back.

Content Marketing 40

Content Marketing Marketing B2B Video 40

PR in High Definition

FEBRUARY 27, 2023

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62

PRSay

OCTOBER 3, 2016

To the extent our job requires us to get important information into the hands of our employees, never before have we been able to reach this key constituency instantaneously and regardless of where they are located in the world. This presents a great opportunity, particularly for us as communications professionals. Doesn’t this make sense?

Mobile 129

Mobile Enterprise Employee Technology 129

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. We’ve been helping companies measure their ethical culture since 2016. It has a couple of component pieces. We look at five categories.

Ethics 70

Ethics Training Financial Survey 70

Mindful Marketing

MAY 26, 2016

by more effectively engaging with your customers and employees. Best practices for empowering and trusting employees. Engage is an event for exploring the opportunities and challenges associated with accelerating. your business growth. You’ll learn to build better business relationships and boost your performance.

Employee 57

Employee Leadership Conference Analytics 57

PRSay

AUGUST 1, 2016

In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. Diversity is not only about racial, ethnic, religious, sexual orientation and gender differences, but also about diversity of skill sets, mindsets and cultures at all levels of the organization.

Resources 60

Resources Education Ethics Corporate 60

Solo PR Pro

AUGUST 31, 2021

“But more than that, I wanted other young women who look like me, other minority women in public relations and communications, to be able to see themselves in a leadership position.”. Between 2016 and 2018, her business was in a state of flux as she made the move from Atlanta, where the majority of her clients were, to New York.

Meeting 98

Meeting Real Estate Energy Agency 98

Maxim Behar

SEPTEMBER 5, 2021

At the congress of the International PR Organization ICCO in Paris in 2016 I predicted that by 2020, or perhaps by 2025, 20-30 percent of employees will work remotely, sitting at Starbucks or on the couch at home. Now the leadership is horizontal. How will horizontal management affect employees? -

Meeting 98

Meeting Advertising Advertising Agency 98

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. That describes the present time, of course. The young U.S.

Leadership 398

Leadership B2B Community Viral 398

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. We’ve been helping companies measure their ethical culture since 2016. It has a couple of component pieces. We look at five categories.

Ethics 52

Ethics Training Financial Survey 52

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Host a community cleanup event or volunteer day with employees and customers. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. 4 Ormont Blumberg, P. 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Masters in Communications

NOVEMBER 14, 2018

At the memorial service for the five police officers who lost their lives in Dallas in 2016, former President George W. Bosses who lack empathy are likely to subject their employees to unfair practices. Higher amounts empathy in the workplace have been linked to increased performance, increased sales, and better leadership abilities.

Groups 92

Groups Employee Study Training 92

PRSay

AUGUST 15, 2016

Nevertheless, we are expected to compartmentalize our feelings, go to work each day with a sunny disposition, and be productive employees and engaging team players, right? PRSA leadership has made the decision to address these issues in order to provide our membership with ways to cope, and offer messages of understanding, and healing.

Ethics 60

Ethics Leadership Resources Employee 60

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”. Scalice suggests that I found useful. 3 Strategic Ways to use Press Releases for Meaningful Influence. Brands like Warner Bros.

Tools 68

Tools Marketing Advertising Advertising 68

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. Singer and Eurovision Finalist 2016. And what always impresses me most is how much your employees love you. Former President, Omnicom PR. Former President, ICCO. Thabisile Phumo.

Energy 52

Energy Groups Internal International 52

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Read more: Is the Buyer’s Journey Becoming Passé?

Survey 104

Survey Marketing B2B Content Marketing 104

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Stay tuned in 2016! Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold?

Sports 0

Sports Leadership Internal International 0

Sword and the Script

AUGUST 22, 2017

2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. Creating a strong narrative, built on authenticity and coupled with strong leadership, is how you build an iconic company in today’s landscape. It is not easy but it is well worth it.

Internal 70

Internal International Interviews Trends 70

PRSay

SEPTEMBER 28, 2017

Prompt, positive, constructive elaboration of the facts pre-empts critics and empowers employees, supporters and those who give us permission to operate to support us, or at least be less likely to oppose. In 2016, he was the first BEPS member to be given Member Emeritus status by the PRSA Board of Directors.

Ethics 90

Ethics Construction Guidelines Television 90