Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. Relationships?

B2B 209

B2B Leadership Marketing Reputation 209

Agility PR Solutions

JULY 6, 2022

The post Companies must address employee burnout now to survive in the post-COVID future appeared first on Agility PR Solutions. The findings […].

Employee 147

Employee Company Leadership Publicity 147

Shift Communications

OCTOBER 18, 2022

Trust, confidence, believing in something bigger, having a vision for the future — these are some of the most important qualities that employees and prospects look for when selecting who to work for and do business with. We define the ask as thought leadership strategy. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Media 78

Institute for Public Relations

MAY 5, 2023

My agency conducts the Integral Employee Activation Index study annually with The Harris Poll to understand employee mindset and behaviors. Employees’ expectations about the issues their employer takes a stand on changed drastically. … Continue reading Employees Concerned About Job Creation and Well-being →

Employee 98

Employee Agency Communications Blogging 98

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Related Articles: The Value of Building Thought Leadership , Entrepreneur. What Is Thought Leadership, and Why Does It Matter? Photo courtesy of Unsplash.

Leadership 98

Leadership How To Trade Shows LinkedIn 98

Agility PR Solutions

MAY 22, 2022

With tight labor markets and more employees seeing to work from home, employers want to oblige their employees by offering flexible and remote work arrangements. The post Organizations beware: Remote work may threaten leadership development appeared first on Agility PR Solutions.

Leadership 78

Leadership Employee Data Marketing 78

PR in High Definition

OCTOBER 27, 2022

Leaders are expected to serve the multiple stakeholders of employees, customers, partners, the community and the environment as well as the traditional model of shareholders. The primary currency of great leadership has always been trust. Employees love coming to work and competitors mimic and envy your success.

Reputation 71

Reputation Leadership Chemicals Privacy 71

Stern + Associates

MARCH 3, 2023

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. Say no (sometimes) What goes along with asking and listening to requests?

Leadership 62

Leadership Employee Groups Strategy 62

Agility PR Solutions

APRIL 1, 2020

employees say that their organization has trusted leaders and managers to navigate the crisis, while less […]. The post Amid COVID-19 pandemic, employees have low trust in leadership to navigate through crisis appeared first on Agility PR Solutions.

Crisis 78

Crisis Leadership Employee Publicity 78

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 98

Employee Communications Marketing Leadership 98

Communications Conversations

DECEMBER 20, 2022

LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. That same LinkedIn survey also says employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Social Media Survey 74

PRSay

APRIL 26, 2021

Since employees are the best channels for communicating an organization’s voice, you need to ensure that they are communicating inclusively and consistently to prevent placing word barriers between your organization and your audience. Your style guide will only be as effective as it is understood and championed by employees.

Education 217

Education Employee Communications Community 217

Deirdre Breakenridge

DECEMBER 12, 2016

We expect leadership from the ones on the high end of our organizations. I am going to show you how you too can develop leadership skills and behavior, even if you don’t have a corner office just yet. The first step in learning leadership skills is a very basic one: Be on those social media channels where the experts are.

Leadership 150

Leadership Social Media Media Community 150

Agility PR Solutions

MARCH 25, 2022

Employees’ expectations of their experiences at work are evolving. Similar to their daily customer experiences, they want an overall employee experience that fits more seamlessly into their lives. The post Now is the time to design your employee experience: New blueprint shows you how appeared first on Agility PR Solutions.

Employee 97

Employee Leadership Strategy Company 97

Institute for Public Relations

APRIL 20, 2023

Brandon Boatwright researched the factors associated with CEO advocacy and how these factors influence the sense of belonging amongst employees. An … Continue reading How CEO Sociopolitical Advocacy Impacts Employees →

Employee 64

Employee Communications Leadership Blogging 64

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Brand 347

Brand Branding Employee Interviews 347

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

Airlines 174

Airlines Communications Employee Social Media 174

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s wisdom for a VC-backed tech startup where I worked ages ago. The real kicker?

Study 123

Study Employee Survey Leadership 123

PRSay

JULY 6, 2020

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. But not everyone has those options. Wear cloth face covers.

Employee 190

Employee Skype Meeting Creativity 190

PRSay

NOVEMBER 17, 2022

Not long ago, the only communication that Amazon’s warehouse employees received on the job came from their managers. The employees don’t use computers while working and cellphones were not allowed on the floor. We want to inform, engage, motivate and inspire our employees,” Flaningan said on Nov. I gave the job everything I had.

Storytelling 97

Storytelling Employee Communications Internal 97

PRSay

JUNE 22, 2020

As workplaces begin to reopen, we have arrived at a moment of opportunity for employers and employees to come together with a common purpose to align mutual expectations. CEOs can’t look employees in the eye and tell them they know what’s going to happen next. Every employee has a life outside of work. They don’t know.

Employee 136

Employee Communications Leadership Agency 136

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 108

Employee Company Marketing Case Study 108

PRSay

MARCH 14, 2022

Your interns and entry-level employees are full of ideas from what they were just taught in school, what their friends are seeing trend on TikTok and what other new platforms are being developed at this very moment. Invite your new employees and interns into the board room. Bring in young voices. Will their ideas always work?

Creativity 146

Creativity Employee Survey Communications 146

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. – Satisfied employees stay in their roles, and they work harder. Show me the money!

Leadership 71

Leadership Reputation Employee Brand 71

Institute for Public Relations

JANUARY 27, 2023

Summary Scholars have recognized the power of the identity perspective in helping understand employees’ loyalty, motivations, and behaviors. Although organizational identification has received much attention in employee-related investigations, a newer concept, identity fusion, has also recently been examined in organizational contexts.

Communications 64

Communications Internal International Employee 64

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. That describes the present time, of course. The young U.S.

Leadership 401

Leadership B2B Publicity Communications 401

PRSay

MARCH 7, 2019

An app will absolutely help you drive employee engagement, yet only if you put in the time and effort to set this communications channel up for success. Here are five tips to help you successfully launch an employee communications app. Make sure you build your app around access to the portals that are most important to your employees.

Communications 128

Communications Employee Mobile Internal 128

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Communications Study 52

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. Fittingly, a post on leadership appeared from Patrice Sutherland.

How To 162

How To LinkedIn Employee Leadership 162

Agility PR Solutions

FEBRUARY 25, 2019

But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces? employees from ages 25-80 how diverse their […]. The post 4 in 5 workers say diverse leadership increases company revenue appeared first on Agility PR Solutions.

Leadership 100

Leadership Company B2B Agency 100

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color.

Agency 156

Agency Community Interviews Communications 156

Agility PR Solutions

MAY 1, 2019

The post Edelman’s new Trust Barometer finds CEOs failing to meet today’s leadership expectations appeared first on Agility PR Solutions.

Leadership 109

Leadership Meeting Ethics Reputation 109

Agility PR Solutions

JANUARY 23, 2020

Millennial business leaders understand more than their predecessors that building trust with employees is a cornerstone of business success. Global leadership community YPO recently conducted a member survey designed to provide the chief executive perspective on the importance of […].

Employee 107

Employee Survey Leadership Community 107

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Sharpen the focus.

Communications 197

Communications Leadership Crisis Employee 197

Deirdre Breakenridge

DECEMBER 13, 2021

Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications. The third is leadership who are the role models demonstrating the ethical conduct. Do ethics and values go beyond the HR policymakers? Today, everyone is an Ethical Marketer.

Ethics 195

Ethics Policies Communications Leadership 195

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Crisis 173

Crisis Employee Communications Survey 173

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. Fittingly, a post on leadership appeared from Patrice Sutherland.

How To 135

How To LinkedIn Employee Leadership 135